164 COURSE DESCRIPTIONS

164-241 ELECTRONIC MEDIA WRITING 3 cr
The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.
Unreq: 166-241.

164-243 NEWS WRITING 3 cr
The treatment of news, news gathering techniques and news writing with emphasis on style. Practical application of the structure of the summary lead and the news story.
Prereq: Ability to type.

164-244 REPORTING 3 cr
The treatment of community events. Students cover city council and school board meetings; perfect interview techniques and generally go beyond the classroom to write the news story.
Prereq: 164-243.

164-245 COPY EDITING AND LAYOUT 3 cr
A study of copy editing, headline writing, picture selection, proof reading, newspaper page makeup and design, the selection and placing of news stories in order of importance, editorial responsibilities and practical media layout with emphasis on the newspaper. A two-hour lab is included.
Prereq: 164-243 or 166-203.

164-246 ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION 3 cr
Development of the skills of broadcast news gathering, writing, and editing.
Prereq: 164/166-241 or 164-243 or 166-203. Unreq: 166-246.

164-251 SCHOOL PUBLICATIONS 1 cr
A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 2 credits toward graduation.

164-303 FEATURE WRITING 3 cr
A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.
Prereq: 164-243 or 166-203

164-304 SPORTS JOURNALISM 3 cr
Methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage.
Prereq: 164-243 or cons instr.

164-305/505 HISTORY OF MASS COMMUNICATION 3 cr
An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.
Unreq: 166-305/505.

164-310 NEWS PHOTOGRAPHY 3 cr
Study of photography in which students concentrate on producing pictures suitable for publication in newspapers and news magazines.

164-320 ADVERTISING COPYWRITING AND LAYOUT 3 cr
The preparation of advertising copy with attention to its functions and values.
Prereq: 164-220

164-321 ADVANCED ADVERTISING PROCEDURES 3 cr
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
Prereq: 164-320.

164-332 PRACTICUM IN TELEVISION NEWS 1-3 cr
The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.
Prereq: 164/166-246 or 164/166-241 or 166-234 or 166-338. Unreq: 166-332.

164-360/560 MEDIA OPERATIONS AND MANAGEMENT 3 cr
An overview and examination of the basic operations of newspaper, radio, television, magazine, advertising/public relations agency and new information technologies: organization and equipment, company and manager responsibilities, market analysis and product planning, distribution and pricing, social responsibilities, production and service, financial and legal questions, and public and employee relations.
Prereq: 166-131 or 166-232 or 166-202 or 164-220 and junior standing.
Unreq: 166-360/560

164-406/606 REPORTING PUBLIC AFFAIRS 3 cr
Advanced work in reporting with emphasis on news related to crime and the courts, government and politics, business, finance and labor. Includes study of the courts, legislative procedures and business.
Prereq: 164-244.

164-420/620 LAW OF MASS COMMUNICATION 3 cr
Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.
Prereq: 164-220 or 166-131 or 166-232.

164-430/630 COMMUNICATION AND PUBLIC OPINION 3 cr
The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined.
Prereq: Any course in Political Science or Sociology, jr st or cons instr.

164-431/631 MASS COMMUNICATION IN SOCIETY 3 cr
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
Prereq: 166-131 or 166-202 or 166-232. Unreq: 166-431/631.

164-485/685 COMMUNICATION RESEARCH METHODS 3 cr
An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
Prereq: Junior/senior standing. Unreq: 166-485/685.

164-490/690 WORKSHOP 1-4 cr
Repeatable

 164-491 TRAVEL STUDY 1-3 cr
Repeatable

164-493A   INTERNSHIP IN ADVERTISING   1-6 cr
Professional experience in which the student who aspires to a career in advertising works in an approved internship setting in advertising. (A maximum of three credits of Internship may be applied toward an advertising major; a maximum of two credits may be applied toward an advertising minor.)
Prereq: 164-220, 164-320, 3.0 GPA in the prerequisite courses and consent of instructor.

164-493G   INTERNSHIP IN JOURNALISM    1-6 cr
Professional experience in which the student who aspires to a career in journalism works in an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three credits of Internship may be applied toward a Journalism major; a maximum of two credits may be applied toward a Journalism minor.)
Prereq: 166-131; 164-243, 164-244 (or their equivalent) and consent of instructor.

164-494/694 SEMINAR 1-4 cr
Repeatable. Prereq: Consent of instructor.

 164-496/696 SPECIAL STUDIES 1-4 cr
Repeatable. Prereq: Consent of instructor.

 164-498 INDEPENDENT STUDY 1-3 cr
Repeatable. Prereq: Jr st and cons of staff.

Registrar's Office - UW-Whitewater For comments: registrar@mail.uww.edu. Last revised on March 10, 2000 by WDT URL: http://www.uww.edu/catalog2000