 |
Registrar's
Office - UW-Whitewater
For comments: registrar@mail.uww.edu. Last revised on March 10, 2000 by WDT URL: http://www.uww.edu/catalog2000 |
166-131 INTRODUCTION TO MASS COMMUNICATION GS
3 cr
A study of mass communication with relation to current economic, political
and social institutions and trends. Emphasis on print and broadcast media
with consideration of advertising, public relations, government and technology.
The role of media in entertainment, news, and persuasion is examined.
166-202 PRINCIPLES OF PUBLIC RELATIONS 3 cr
Principles, process, and practice of public relations in business,
industry, government, service, and education.
166-203 PUBLIC RELATIONS TACTICS I 3 cr
A beginning exploration of public relations communication styles as
they apply to various media, including news releases, public service messages,
media alerts, newsletters and brochures.
> Prereq: 166-202. Open to Speech-Public Relations majors and minors
only.
166-204 PUBLIC RELATIONS TACTICS II 3 cr
An intermediate exploration of public relations communications styles
as they apply to various media, including research, image releases, video
news releases, multimedia presentations and proposals.
> Prereq: 166-202 and 166-203. Open to Speech-Public Relations majors
and minors only.
166-228 INTERPERSONAL COMMUNICATION 3 cr
Theory and exercises in interpersonal communication situations. Basic
theory, self disclosure, listening, conflict, trust and other topics will
be examined.
166-230 RADIO PRACTICUM 1 cr
A laboratory course in which the student participates in at least one
area of radio broadcasting: Announcing, engineering, interviewing, or publicity.
> Repeatable.
166-231 PRACTICUM IN CABLE TELEVISION PRODUCTION
1 cr
Participation in a variety of areas of television production including
camera, lighting, graphics, audio, switching, video engineering and announcing
and television performance.
Repeatable for a maximum of 4 credits in major/degree.
166-232 FOUNDATIONS OF ELECTRONIC MEDIA GS
3 cr
An in-depth survey of the historic developmental, technological, economic,
programming, social impact, and regulatory foundations of the broadcasting
and electronic media communications industries in America.
166-234 ELECTRONIC MEDIA ANNOUNCING 3 cr
Emphasizes the development of professional speech and performing habits
for radio, television, and related electronic media. Training in proper
use of announcing - related technical equipment provided. Vocal and performing
styles pertinent to the presentation of entertainment, information, and
persuasion for electronic media are presented within an applied framework.
> Prereq: 166-110.
166-236 INTRODUCTION TO CINEMA GA
3 cr
Focuses on understanding and appreciating film as a unique visual communication
experience. Includes an introduction to the understanding of film language
and different theories of film aesthetics and criticism.
166-238 FUNDAMENTALS OF VIDEO PRODUCTION
3 cr
This introductory video production course provides students with a
basic understanding of the video production process. Students work on studio
and field exercises to develop their video production skills.
166-239 FUNDAMENTALS OF AUDIO PRODUCTION
3 cr
A study of audio theory relevant to the production of programming for
radio and related electronic mass media. Substantial attention devoted
to the fundamental theoretical principles of digital audio systems. Practical
experience in program production is also emphasized, in combination with
the development of critical listening skills for audio production work.
166-240 PUBLIC SPEAKING GH
3 cr
Study of the theory and techniques of public address with required
presentation of speeches.
Prereq: 166-110.
166-241 ELECTRONIC MEDIA WRITING 3 cr
The course is designed as an introduction to the theory and practice
of writing for the electronic media, principally radio and television.
The course will provide intensive practice through writing assignments
of commercial copy, program continuity copy, and public service announcements
for radio and television. There will also be practice in the development
and organization of various program types including talk, interview, discussion,
news, and documentary programs.
Unreq: 164-241.
166-242 SMALL GROUP COMMUNICATION 3 cr
The study of small group theory and group dynamics, with practice in
their application, designed to prepare students to communicate and function
effectively as members of decision making and problem solving small groups.
> Prereq: 166-110.
166-244 COMMUNICATION AND INTERVIEWING 3
cr
Additional study in interpersonal communication as it functions in
various types of interview situations. Application and analysis of effective
interpersonal communication choices in specific interview situations.
> Prereq: 166-110.
166-246 ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION
3 cr
Development of the skills of broadcast news gathering, writing, and
editing.
Prereq: 164/166-241 or 164-243 or 166-203. Unreq: 164-246.
166-247 INTRODUCTION TO PARLIAMENTARY PROCEDURE
3 cr
To prepare the student to function intelligently as a member of any
assembly by developing: parliamentary practice as an effective means of
democratic participation, the skills and concepts essential for effective
group participation, and by giving students the opportunity to reinforce
their knowledge through group problem solving activities.
166-302 PUBLIC RELATIONS STRATEGIES 3 cr
An examination, using case studies, of the theories and research which
support the selection of various public relations strategies to solve problems.
Issues such as responding to crisis situations, applying ethical principles
to public relations problems and assessing the use of emerging technologies
in public relations are also addressed.
Prereq: 166-202 and 166-203.
166-303 PUBLIC RELATIONS PRACTICUM 1-3 cr
Planning and execution of public relations tactics, e.g., newsletters,
media relations programs, special events, etc., for client organizations
under the direction of a faculty member. (A maximum of two credits may
be applied to the Speech Communication Major and maximum of two credits
may be applied to the Speech Communication Minor. An additional credit
may be applied toward graduation, but not to the major or minor.)
> Prereq: 166-202, 166-203 and 166-204 and consent of instructor.
166-305/505 HISTORY OF MASS COMMUNICATION
3 cr
An overview of the origin, development, strengths and weaknesses, and
achievements of mass communication in the United States, with particular
attention to the interrelationship between mass media and society.
Prereq: Jr st. Unreq: 164-305/505.
166-307 DESIGNING NON-PRINT MEDIA FOR PUBLIC RELATIONS
3cr
Instruction and practice in the theory, design, production and
utilization of non-print media in the context of various public relations
activities
Prereq: 166-202 and 166-203. Open to Speech-Public Relations majors
and minors only.
166-320/520 ADVANCED AUDIO TECHNIQUES 3 cr
An advanced level course that studies the utilization of multi-track
digital systems in broadcast, recording and sound re-enforcement environments.
Students critique and analyze existing works and produce related audio
materials in various genres.
Prereq: 166-239 or consent of instructor.
166-321/521 NONVERBAL COMMUNICATION 3 cr
Nonverbal dimensions of interpersonal communication (physical behavior,
facial expression, eye behavior, personal space, personal appearance-clothing,
touch, voice and the use of objects) focusing upon their actual interaction
with verbal or speech communication. Study of concepts and actual participation
in nonverbal exercises/simulations.
Prereq: 166-110 or its equivalent.
166-325 PSYCHOLOGY OF SPEECH GS
3 cr
Speaking and listening viewed in relation to human behavior. A psychological
perspective of such factors in the speech communication process as language
and semantics, message processing and design, vocal-nonverbal cues, speech
perception-production, and apprehension-anxiety which are involved in person
to person and person to group communication.
166-326/526 COMMUNICATION AND GENDER 3 cr
Advanced study of interpersonal communication between and within the
sexes. The focus of the course concerns examination of traditional gender
ideals and analysis of communication styles that contribute to societal
evolution. Sex differences in communication, theories explaining sex differences
in communication, research on sex stereotypes, debates about language and
sexism, and implications for inter-gender relationships in a variety of
settings are among the topics considered in this course.
> Prereq: 166-228.
166-327/527 INTRODUCTION TO ORGANIZATIONAL COMMUNICATION
3 cr
This course provides a broad overview of the theoretical and empirical
literature relevant to organizational communication. The focus is on how
communication operates in organizations, the effects of communication on
organizational life, and how communication can be made more efficient and
effective in meeting personal as well as organizational goals.
Prereq: 166-110.
166-328/528 COMMUNICATION CONFLICT RESOLUTION
3 cr
This course provides a communications perspective of the nature and
possible methods of resolution of conflict.
Prereq: 166-110.
166-330 CORPORATE AND INDUSTRIAL VIDEO PRODUCTION
3 cr This video production course examines the uses of video technology
in non-broadcast settings. Particular attention is spent on marketing,
public relations, training and employee communication applications.
Prereq: 166-238.
166-331 PRACTICUM IN PRODUCING AND DIRECTING FOR CABLE TELEVISION
1-3 cr
Participation of a program producer and/or director for television
programming created for the University Cable Television System.
Repeatable for a maximum of 4 credits in major/degree. Prereq: Cons
instr.
166-332 PRACTICUM IN TELEVISION NEWS 1-3
cr
Participation in the planning and production of regularly scheduled
television newscasts created for the University Cable Television system.
Students will earn from one (1) to three (3) credits during the semester,
depending upon assigned responsibilities. Repeatable for a maximum of four
(4) credits in major/degree.
> Prereq: Consent of instructor
166-333 PRINCIPLES OF ELECTRONIC MEDIA PROGRAMMING
3 cr
An examination of radio and television as a major communication industry
with particular emphasis on those factors which influence program content.
Prereq: 166-131 or 166-232.
166-335/535 ADVERTISING VIDEO PRODUCTION
3 cr
Students develop and apply advanced studio and field video production
skills for the production of television advertising.
> Prereq: 166-238.
166-339/539 HISTORY OF THE CINEMA 3 cr
A study of the motion picture as a significant art form of the twentieth
century, with emphasis upon the historical, social, economic, technical,
and artistic factors that influenced its development.
166-340/540 SPEECH WRITING 3 cr
Students develop skills necessary to write varied types of public speeches
suitable for presentation by others or by themselves.
Prereq: 166-110.
166-344 ARGUMENTATION 3 cr
The theory of argument: Logical development and support of propositions.
Application of theory in practical situations.
Prereq: 166-110.
166-345 PERSUASION 3 cr
A study of the process of persuasion: Logical, ethical, and emotional
appeals as well as organizational patterns and stylistic devices are addressed.
Application and analysis of these techniques through term papers and speeches.
Prereq: 166-110.
166-359/559 RHETORIC OF THE WESTERN WORLD
GH 3 cr
An introduction to significant theories of communication and persuasion
based on western thought.
Prereq: 166-110
166-360/560 MEDIA OPERATIONS AND MANAGEMENT
3 cr
An overview and examination of the basic operations of newspaper, radio,
television, magazine, advertising/public relations agency and new information
technologies: organization and equipment, company and manager responsibilities,
market analysis and product planning, distribution and pricing, social
responsibilities, production and service, financial and legal questions,
and public and employee relations.
Prereq: 166-131 or 166-232 or 166-202 or 164-220 and junior standing.
Unreq: 164-360/560
166-402 PUBLIC RELATIONS PLANNING 3 cr
Application of public relations principles, tactics and strategies
to a client's public relations problem or opportunity, through the development
and use of public relations planning skills.
> Prereq: 166-202, 166-203, 164-204 and 166-302.
166-420/620 LISTENING BEHAVIOR GS
3 cr
Study of the current theory and research concerning the process of
listening in human communication as a basis for an effective understanding
of listening behavior and for an increased ability to improve one's own
listening skills. Coverage of material culminates in an analysis of approaches
to teaching listening in the schools and training in business-industry.
> Prereq: 166-110 or equiv or cons instr.
166-422/622 COMMUNICATION THEORIES 3 cr
Study of theories of communication from various disciplinary viewpoints.
An investigation of approaches which attempt to explain the communication
process through a "meaning-centered" focus to the communication act (originating
communicator, message, channel, responding communicator). Theories are
discussed in terms of their assumptions, claims, and strengths-weaknesses.
166-424/624 CROSS CULTURAL COMMUNICATION GS/Diversity
3 cr
Study of cross cultural contacts and interactions when individuals
are from different cultures. An analysis of verbal and nonverbal communication
and related factors within and between various cultures, predictions of
patterns and effects, and communication barriers.
166-427/627 COMMUNICATION TRAINING IN ORGANIZATIONS
3 cr
This is an advanced level course that focuses on identifying, evaluating,
and enhancing the communicative competencies behind the functioning of
contemporary organizations.
Prereq: 166-327/527.
166-429/629 ORGANIZATIONAL COMMUNICATION NEEDS ANALYSIS
3 cr
This course examines the critical issues associated with doing applied
work in organizational communication. Theoretical and empirical questions
are addressed in this regard. On the basis of this knowledge, the student
then learns by conducting an audit of the communication climate for a specific
organization.
Prereq: 166-327/527, 166-244 and (164-485/685 or 166-485/685) or consent
of instructor.
166-431/631 MASS COMMUNICATION IN SOCIETY
3 cr
A course which examines the functions and effects of mass media in
our society. Theoretical bases for assessing social, behavioral and cultural
influences are emphasized.
Prereq: 166-131 or 166-202 or 166-232. Unreq: 164-431/631.
166-434/634 BROADCAST STATION OPERATIONS AND PROCEDURES
3 cr
An advanced-level course involving the elements of broadcast station
and cable television operations, with particular emphasis on federal regulatory
policies. Electronic mass media operations involving management, sales,
programming, and audience responsibilities are emphasized. Formation of
internal policy guidelines for day-to-day operations is a major course
focus.
Prereq: 166-232 and at least one term's staff experience on either
WSUW-FM or at Cable 6 or its equivalent as determined by the instructor.
166-440/640 NEW COMMUNICATION TECHNOLOGIES
3 cr
This course examines the major innovations in the telecommunication
industry. Students will explore alternative regulatory contexts in which
these systems can develop and address the implications of these developments
in a variety of social, institutional and philosophical contexts.
Prereq: 166-131 or 166-232 or senior standing.
166-445/645 RHETORIC OF CAMPAIGNS & SOCIAL MOVEMENTS
3 cr
Advanced study of the process of persuasion as it relates to significant
campaigns and/or social movements such as Civil Rights, Women's Movement,
and Political Campaigns. Applications and analysis of persuasion and campaigns
and/or social movements through term papers, exams, and presentations.
Prereq: 166-110.
166-459/659 COMMUNICATION CRITICISM 3 cr
Advanced study of social influence through the systematic analysis
of public messages. Students will be exposed to contemporary methods of
rhetorical criticism which aid in the analysis of strategy and effect.
Prereq: 166-345.
166-485/685 COMMUNICATION RESEARCH METHODS
3 cr
An advanced-level undergraduate and graduate survey of methodologies
and issues relevant to the practice of communication research.
> Prereq: Junior/senior standing. Unreq: 164-485/685.
166-487 SENIOR ELECTRONIC MEDIA PROJECT 1-2
cr
This course allows students the opportunity to complete a capstone
research or production project during their senior year. Students work
with one or more faculty who advise and evaluate the project. During class
meetings students work on the design of their projects and present their
projects and findings. Students also develop professional networking and
job acquisition skills and work on resume and portfolio preparation.
Prereq: Senior standing plus the completion of at least 20 hours in
the major including completion of Foundations of Electronic Media, Fundamentals
of Audio Production and Studio Video Production.
166-489 ADVANCEMENTS IN ORGANIZATIONAL COMMUNICATION
3 cr
This is an advanced level course that exposes students to higher level
organizational communication concepts and theories, which are applied and
integrated within various contexts. Concentration on current/selected advancements
in organizational communication with emphasis on supplemental readings
and course materials.
Repeatable. Prereq: 166-327/527.
166-490/690 WORKSHOP Repeatable 1-6 cr
166-491/691 TRAVEL STUDY Repeatable 1-3 cr
166-493C INTERNSHIP IN COMMUNICATION 1-3
cr
Professional experience in which the student who aspires to a career
in organizational communication/public communication, works for an approved
employer in his/her area of interest. (A maximum of three credits of internship
may be applied toward a speech communication major; a maximum of two credits
may be applied toward a speech communication minor).
Prereq: Jr or sr st, cons instr and those courses deemed necessary
by the internship advisor.
166-493E INTERNSHIP IN COMMUNICATION 2-3
cr
Professional experience in which the student works in the television,
radio, or film industry under the supervision of a professional. Repeatable
for a maximum of 3 credits in degree.
Prereq: 166-232 and 166-238 or 166-239 and approval of supervisor.
Restricted to students with Junior or Senior status.
166-493I PUBLIC RELATIONS INTERNSHIP 1-6
cr
Professional experience in which the student who aspires to a career
in public relations, works in an approved internship setting in his/her
area of interest. (A maximum of three credits of internship may be applied
toward a speech communication major; a maximum of two credits may be applied
toward a speech communication minor.) Additional credits may be applied
toward graduation, but not toward the major or minor.
Prereq: 166-203, 166-204, 3.00 GPA in the prerequisite courses and
consent of instructor.
166-494 SEMINAR 1-6 cr
Repeatable. Prereq: Junior standing and consent of instructor.
166-496/696 SPECIAL STUDY 1-3 cr
Repeatable. Prereq: Junior standing and consent of instructor.
166-498 INDEPENDENT STUDY 1-3 cr
Repeatable. Prereq: Junior standing or consent of instructor.
|
Registrar's
Office - UW-Whitewater
For comments: registrar@mail.uww.edu. Last revised on March 10, 2000 by WDT URL: http://www.uww.edu/catalog2000 |