220 COURSE DESCRIPTIONS

220-141 CONCEPTS OF BUSINESS 3 cr
Introduction to the organization and operation of the business enterprise system in the American economic system and in a global economy; surveying management, marketing, production, accounting, finance, administrative support, and risk management; career exploration for those in the process of selecting a career; utilizes microcomputer in quantifying business decisions. This course is open to all who have not completed or are currently enrolled in three or more courses from the business and economics area.

BSEDCNA 245  TECHNOLOGY  APPLICATIONS  FOR BUSINESS  TEACHERS      3 cr
Future business teachers will demonstrate the ability to use the keyboard while applying the touch method. They also will learn how to format business documents, demonstrate a level of competence in spreadsheet applications and presentation graphics, apply desktop publishing principles, understand the content of a course in study skills, and apply rules of the English language to written exercises and business documents.
Prereq: Business Education, Business & Marketing Education Comprehensive majors, and MSBE students (Secondary emphasis).

220-255 COMPUTER END-USER TECHNOLOGIES 3 cr
The course provides a comprehensive overview of technology solutions for the organizational and end-user environment including software, operating systems and hardware considerations.
Prereq: Business Education major, Pre-Business major, or Computer End-User Technologies or Office Systems major or minor.

220-300/500 INTRODUCTION TO BUSINESS AND MARKETING EDUCATION 3cr
This course is designed to introduce business and marketing education majors to the professions structure, standards, issues, expectations, and career development procedures.
Prereq: Junior standing and a Business Education major

220-344 CONSUMER EDUCATION AND PERSONAL FINANCE 3 cr
Study for managing personal and household resources; utilizing sources of consumer information and protection; handling the continuous decisions encountered with personal finance relative to goals, financial analysis, insurances, income taxes, borrowing, banking, housing, household operation, savings, investments; utilizes the microcomputer and compound interest tables in the decision process.

220-347 NETWORK ADMINISTRATION FOR THE END-USER3 cr
This course is designed to give students an overview of networking technologies, including a strong foundation in local area network administration. Conceptual components of the course will be taught through lecture, discussion, case study, and hands-on components.
Prereq: 220-255 and Business Education major or Computer End-User Technologies/Office Systems major or minor.

220-348 MICROCOMPUTER APPLICATIONS FOR THE SMALL BUSINESS 3 cr
An introduction to the non-programming uses of microcomputers in a small business environment. The common business uses of accounting, data base, spreadsheet, graphics, word processing, software integration, etc. will focus on small business applications. In addition, current trends in microcomputer business applications will be discussed and/or demonstrated. The course will be primarily hands-on with students working extensively with business software, business applications job sheets, microcomputers, and peripheral equipment.
Prereq: 250-211 and Computer End-User Technologies/Office Systems major or minor - or General Business major.

220-349  WIRELESS TECHNOLOGY FOR BUSINESS         3 cr
This course will examine how organizations and individuals can utilize wireless technologies to solve specific business problems, with a special emphasis on wireless Internet applications for consumer and small business use. The course will focus on implementation, administration, and end-user service/training issues. It will also spotlight the "human factors" and usability concerns that enter into wireless application development and administration, as well as the markup languages that are involved in many wireless Internet design initiatives. The course will explore the current and projected sets of wireless Internet protocols, including WAP, iMode, and HDML. In terms of applications, the class will emphasize "m-commerce" initiatives (the kinds of electronic commerce applications that can be supported with wireless and mobile computing), although it will also review the emerging set of community-centered initiatives both in the US and abroad.
Prereq:  220-347

220-353 BUSINESS COMMUNICATION 3 cr
Instruction in and application of the principles and practices of communication used in business and the professions. This includes the writing of short and long reports, letters, and memos as well as the sending and receiving of oral and nonverbal messages—special attention is given to oral presentations. Basic language skills are emphasized.

220-356 BUSINESS COMMUNICATION ISSUES AND PRACTICES 2 cr
An in depth analysis of business communication issues and practices as they occur in today's business environment. Special emphasis is given to development of business writing and presentation skills including technologies and human factors affecting the business climate as they apply to business decision making, report writing, and communication systems.

220-357 WEB PAGE DEVELOPMENT AND ADMINISTRATION     3 cr
A course which guides the student through a hands-on, step-by-step process of creating an attractive, well-designed Web site for an enterprise. Students will learn web design and maintenance, graphics development, prototyping, design methodologies, and usability testing. Also, electronic commerce technologies and practices will be overviewed.
Prereq: Computer End-User Technologies major or minor or Web Site Development and Administration minor or students in the Web Site Development and Administration Certificate Program.

 220-361/561 MERCHANDISE MANAGEMENT 3 cr
A study of retail merchandising principles and practices involved in bringing goods to the retail point of sale. Included are the steps necessary to insure profitability while satisfying customer demand. The course explores in depth the issues, basic concepts, problems and techniques involved in effective retail merchandising management based upon the 6-month merchandising plan.

220-362 VISUAL MERCHANDISING 2 cr
A specialized course dealing with application of principles of visual display, store design, and store layout in retailing. Designed to familiarize students with aspects of visual merchandising including window and interior display, and the psychology of interior and exterior store design. Also included are store layout techniques. Intended for students who plan to teach appropriate business courses or for those who plan to pursue retailing.

220-363/563 RETAIL SALES AND DISTRIBUTION 3 cr
The various methods of retail selling and distribution of products and services are covered with emphasis on the technical and psychological aspects of department store as well as small retail store distribution. Additional focus is on the concept of total customer service.

220-364 RETAIL ADVERTISING 3 cr
This course examines advertising programs used by retail businesses including methods for analyzing products, customers, and markets. Advertising budget planning and dissemination to product lines, to departments, and to services will be covered. Restraints placed on the persuasive power of advertising by legal and ethical considerations; problems and societal issues are discussed.

220-365 HUMAN RELATIONS IN BUSINESS AND OTHER PROFESSIONS 3 cr
This course involves the study of people-to-people relationships in the world of work. Students enrolled will be provided opportunities to analyze their personal/social traits and attitudes toward people of diverse cultural backgrounds while studying requirements for effective human relations in the workplace. The course topics will focus on humans relating and on discrimination, cultural differences, and ethnic "notions."
Prereq: Junior standing and Computer End-User Technologies/ Office Systems major or minor.

220-388 CAREER INFORMATION 1 cr
Offered on a satisfactory/no credit basis only. A presentation of techniques of self-analysis in preparation for the job search. The job search includes resume, cover letter, and interview preparation. Also included are the various types of correspondence necessary in the job search.
Restricted to BBA majors. Prereq: Restricted to students with at least 75 credits.

220-445/645 COMPUTER END-USER INFORMATION MANAGEMENT 3 cr
This course provides a detailed treatment of information and media management. Media is defined as the information storage format, and includes paper, microrecords, electronic, and other forms of information generation, recording, and storage. Students will develop an understanding of the information life cycle, information value, and how information serves as a critical organizational asset.
Prereq: 220-347 and 220-348 and Computer End-User Technologies/Office Systems major minor.

220-447/647 INFORMATION SYSTEMS FOR BUSINESS TEACHERS 3 cr
A study of the concepts, procedures, and hardware used in business with an emphasis on E-mail, Internet, and multimedia. Distance learning technology will be examined as one means of integrating information systems throughout the business education curriculum.

220-454 COMPUTER END-USER SYSTEMS MANAGEMENT 3 cr
This course integrates, through case studies or other comprehensive capstone experiences, the application of concepts, theories, and skills associated with end-user systems as they contribute to the solution of business problems. Selected topics will emphasize current technological advancements and computer end-user systems management concerns.
Prereq: 220-347, 220-348 and Computer End-User Technologies/Office Systems major or minor.

220-457    IMPLEMENTING INTERNET APPLICATIONS    3 cr
The course will explore in depth many of the tools for Internet application maintenance found in FrontPage 2000, Dreamweaver, and other programs. These programs are commonly used applications that nearly all end-users will have access to and are available in practically all US organizations.
Prereq: 220-357

220-460 PRINCIPLES OF CAREER AND TECHNICAL EDUCATION                     2 cr
History and development of vocational education both in the United States and Wisconsin are explored. The administrative structure of vocational education at the local, state, and national levels is outlined. Vocational program areas are discussed with emphasis given to issues, trends, and problems in vocational education. Meets the Department of Public Instruction's course requirement for vocational certification and fulfills one of the certification requirements of the Wisconsin Technical College System.

220-461/661 ORGANIZATION AND ADMINISTRATION OF COOPERATIVE             3 cr
    EDUCATION  PROGRAMS
Study of vocational/occupational programs which utilize the internship/youth apprenticeship/cooperative method of instruction. Includes the knowledge and procedures necessary to implement the quality components of an occupational program. Current issues facing vocational education are to be discussed. The cooperative method, procedures, and techniques are stressed. Meets the Department of Public Instruction's course requirement for vocational certification.
Prereq: 220-460/660 or equivalent.

220-462/662 COORDINATION TECHNIQUES 1 cr
This course covers techniques of how a vocational education teacher can successfully coordinate a vocational program using the cooperative method. Students will have the opportunity to demonstrate their skill in coordination techniques through simulation and role playing. Specific topical areas covered are how to: locate job training sites, sell the employer on program participation, articulate the classroom curriculum with the cooperative experience, evaluate the student's work performed, and supervise on-the-job problems.
Prereq: 220-460/660 or equivalent.

220-470 DIRECTED OCCUPATIONAL PRACTICE 1-3 cr
A course for selected upper level students to gain work experience in an area of business education, marketing (distributive) education, or computer technologies during a semester or summer. The culmination of this experience is a written report detailing the work experience and its contribution to the overall development of the student's career plan.

220-490/690 BUSINESS EDUCATION WORKSHOP 1-3 cr
Repeatable. Prereq: Jr or sr st and cons instr.

220-493 COMPUTER END-USER INTERNSHIP Repeatable 1-3 cr
This course is designed to provide the senior-level student an opportunity to assist with the planning and implementation of computing technologies in the real world. Students may perform software/hardware training/consulting and/or end-user support duties. Students will meet periodically with the instructor to discuss the internship experience.
Prereq: 220-255 and consent of instructor.

220-496/696 SPECIAL STUDIES 1-3 cr
Repeatable. Prereq: Cons instr.

220-498 INDEPENDENT STUDIES IN BUSINESS EDUCATION 1-3 cr
Offered on a satisfactory/no credit basis only. Repeatable for a maximum of 3 credits in major/degree. Prereq: Sr st and cons dept chp.

Registrar's Office - UW-Whitewater For comments: registrar@mail.uww.edu. Last revised on March 10, 2000 by WDT URL: http://www.uww.edu/catalog2000