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Registrar's
Office - UW-Whitewater
For comments: registrar@mail.uww.edu. Last revised on May 20, 2002 by MAR URL: http://www.uww.edu/catalog |
JOURNLSM 241 ELECTRONIC MEDIA WRITING
3 u
The course is designed as an introduction to the theory and practice
of writing for the electronic media, principally radio and television.
The course will provide intensive practice through writing assignments
of commercial copy, program continuity copy, and public service announcements
for radio and television. There will also be practice in the development
and organization of various program types including talk, interview, discussion,
news, and documentary programs.
Unreq: SPEECH 241.
JOURNLSM 243 NEWS WRITING
3 u
The treatment of news, news gathering techniques and news writing with
emphasis on style. Practical application of the structure of the summary
lead and the news story.
Prereq: Ability to type.
JOURNLSM 244 REPORTING
3 u
The treatment of community events. Students cover city council and
school board meetings; perfect interview techniques and generally go beyond
the classroom to write the news story.
Prereq: JOURNLSM 243.
JOURNLSM 245 COPY EDITING AND LAYOUT
3 u
A study of copy editing, headline writing, picture selection, proof
reading, newspaper page makeup and design, the selection and placing of
news stories in order of importance, editorial responsibilities and practical
media layout with emphasis on the newspaper. A two-hour lab is included.
Prereq: JOURNLSM 243 or SPEECH 203.
JOURNLSM 246 ELECTRONIC MEDIA NEWSWRITING
AND PRODUCTION 3 u
Development of the skills of broadcast news gathering, writing, and
editing.
Prereq: JOURNLSM/SPEECH 241 or JOURNLSM 243 or SPEECH 203. Unreq:
SPEECH 246.
JOURNLSM 251 SCHOOL PUBLICATIONS
1 u
A laboratory journalism course in which the student elects to work
on the University newspaper or photo staff. A student may earn 1 hour of
unit for each term of work and a maximum of 2 units toward graduation.
JOURNLSM 270 MULTIMEDIA PRODUCTION
I: COMMUNICATION AND WEB DEVELOPMENT
3 u
This course provides a critical and practical overview of web development
as a communication tool. Students will study the function of websites,
critically evaluate websites, and create websites to serve as communication
vehicles. Special attention is paid to learning web development software.
The goal of this class is to train the student in a set of technical skills
and to teach the student to learn how new media (such as websites) can
be used to communicate. This course ties theory to practice so students
must learn a certain amount of technology. In addition to developing competency
in the technology, students will also solve communication problems using
the creative tools offered by multimedia.
Coreq: ACINDP 151
JOURNLSM 271 MULTIMEDIA PRODUCTION
II: COMMUNICATION AND LOCAL MEDIA
3u
This course provides the opportunity for students to develop practical
and critical skills in the production of multimedia in non-web or "local"
environments to advance and enhance communication tasks within an organization.
Special attention is paid to using digital images, motion graphics, digital
video, and digital audio in the production of CD-ROMs, videodiscs, DVDs
and other display media.
Prereq: SPEECH/JOURNLSM 270 Coreq: ACINDP 150
JOURNLSM 303 FEATURE WRITING
3 u
A study of feature writing and editorial writing and their roles in
print publications. Experience in writing feature articles and opinion
pieces.
Prereq: JOURNLSM 243 or SPEECH 203
JOURNLSM 304 SPORTS JOURNALISM
3 u
Methods, techniques and writing styles of past and present sports reporters,
to emphasize sports writing and to focus some concern for the social and
political issues that affect sports and sports coverage.
Prereq: JOURNLSM 243 or cons instr.
JOURNLSM 305/505 HISTORY OF MASS COMMUNICATION
3 u
An overview of the origin, development, strengths and weaknesses, and
achievements of mass communication in the United States, with particular
attention to the interrelationship between mass communication and society.
Unreq: SPEECH 305/505.
JOURNLSM 310 NEWS PHOTOGRAPHY
3 u
Study of photography in which students concentrate on producing pictures
suitable for publication in newspapers and news magazines.
JOURNLSM 320 ADVERTISING COPYWRITING
AND LAYOUT 3 u
The preparation of advertising copy with attention to its functions
and values.
Prereq: JOURNLSM 220
JOURNLSM 321 ADVANCED ADVERTISING PROCEDURES
3 u
Sales problems in advertising; the planning and execution of an advertising
campaign; choice of advertising media; market and consumer research; a
study of advertising as an institution and its role in communications,
society, our economy and business.
Prereq: JOURNLSM 320.
JOURNLSM 332 PRACTICUM IN TELEVISION
NEWS 1-3 u
The core of the class will be the planning and execution of regularly
scheduled live television news programs that will be produced in the studio
of Cable 6. The instructor of the class will guide the students in that
activity. Students in the course will each have a specific role to play
in the production, and the number of units earned will depend on each student's
specialization. Each student's role will be assigned by the instructor
according to experience and courses completed. Typically, students who
have taken courses in Newswriting and Broadcast Newswriting and Production
will be reporters, editors or assignment editors. Students who have completed
the announcing course will serve as announcers. Others who have taken courses
in television production will serve as photojournalists and video editors.
Each week the newscasts will be critiqued at a joint session in which all
students participate.
Prereq: JOURNLSM/SPEECH 246 or JOURNLSM/SPEECH 241 or SPEECH
234 or SPEECH 338. Unreq: SPEECH 332.
JOURNLSM 341 TELEVISION NEWS REPORTING
AND PRODUCTION 3 u
Television News Reporting and Production is a course in the theory
and practice of reporting and practice of reporting, photographing, writing,
editing and presenting television news. Students will also enroll concurrently
in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.
Prereq: JOURNLSM 243 or JOURNLSM/SPEECH 241 or SPEECH 246 and SPEECH
238 or consent of instructor.
Coreq: JOURNLSM/SPEECH 332
JOURNLSM 350 WRITING FOR MULTIMEDIA
3u
This course examines the stylistic and format considerations involved
in the preparation of multimedia scripts and related documents such as
flowcharts, treatments, proposals and other design documents. Scripting
and flowcharting software is also introduced. Students will prepare treatments,
proposals and scripts for both non-narrative and narrative forms of multimedia.
Students will also critically examine the writing quality of various multimedia
programs.
Coreq: ACINDP 150
JOURNLSM 352 INTERACTIVE COMMUNICATION
AND ADVANCED MULTIMEDIA PRODUCTION
3 u
Interactive Communication and Advanced Multimedia Production is a course
in which students apply principles of communication theory to the production
of interactive multimedia projects. Students will produce multimedia projects
for on- and off-campus clients. Emphasis is placed on understanding the
role of the production team in multimedia production and advanced applications
of multimedia software.
Prereq: SPEECH/JOURNLSM 271
JOURNLSM 360/560 MEDIA OPERATIONS AND
MANAGEMENT 3 u
An overview and examination of the basic operations of newspaper, radio,
television, magazine, advertising/public relations agency and new information
technologies: organization and equipment, company and manager responsibilities,
market analysis and product planning, distribution and pricing, social
responsibilities, production and service, financial and legal questions,
and public and employee relations.
Prereq: SPEECH 131 or SPEECH 232 or SPEECH 202 or JOURNLSM 220
and junior standing.
Unreq: SPEECH 360/560
JOURNLSM 406/606 REPORTING PUBLIC AFFAIRS
3 u
Advanced work in reporting with emphasis on news related to crime and
the courts, government and politics, business, finance and labor. Includes
study of the courts, legislative procedures and business.
Prereq: JOURNLSM 244.
JOURNLSM 420/620 LAW OF MASS COMMUNICATION
3 u
Study of law as applied to the mass media with particular emphasis
on freedom of information, libel, privacy, contempt, commercial speech,
regulation of electronic media and copyright regulation.
Prereq: JOURNLSM 220 or SPEECH 131 or SPEECH 232.
JOURNLSM 430/630 COMMUNICATION AND
PUBLIC OPINION 3 u
The role of the mass media of communication in the formation of public
opinion. Use of social science techniques for studying public opinion will
be examined.
Prereq: Any course in Political Science or Sociology, jr st or cons
instr.
JOURNLSM 431/631 MASS COMMUNICATION
IN SOCIETY 3 u
A course which examines the functions and effects of mass media in
our society. Theoretical bases for assessing social, behavioral and cultural
influences are emphasized.
Prereq: SPEECH 131 or SPEECH 202 or SPEECH 232. Unreq: SPEECH
431/631.
JOURNLSM 485/685 COMMUNICATION RESEARCH
METHODS 3 u
An advanced-level undergraduate and graduate survey of methodologies
and issues relevant to the practice of communication research.
Prereq: Junior/senior standing. Unreq: SPEECH 485/685.
JOURNLSM 490/690 WORKSHOP Repeatable 1-4 u
JOURNLSM 491 TRAVEL STUDY Repeatable 1-3 u
JOURNLSM 493A INTERNSHIP IN ADVERTISING
1-6 u
Professional experience in which the student who aspires to a career
in advertising works for an approved internship setting in advertising.
(A maximum of three units of Internship may be applied toward an advertising
major; a maximum of two units may be applied toward an advertising minor.)
Prereq: JOURNLSM 220, JOURNLSM 320, 3.0 GPA in the prerequisite
courses and consent of the instructor.
JOURNLSM 493G INTERNSHIP IN JOURNALISM
1-6 u
Professional experience in which the student who aspires to a career
in journalism works for an approved internship setting in broadcasting,
on-line, or print journalism. (A maximum of three units of Internship may
be applied toward a Journalism major; a maximum of two units may be applied
toward a Journalism minor.)
Prereq: SPEECH 131; JOURNLSM 243, JOURNLSM 244 (or their equiv.),
plus cons instr.
JOURNLSM 494/694 SEMINAR
1-4 u
Repeatable. Prereq: Consent of instructor.
JOURNLSM 496/696 SPECIAL STUDIES
1-4 u
Repeatable. Prereq: Consent of instructor.
JOURNLSM 498 INDEPENDENT STUDY
1-3 u
Repeatable. Prereq: Jr st and cons of staff.
|
Registrar's
Office - UW-Whitewater
For comments: registrar@mail.uww.edu. Last revised on May 20, 2002 by MAR URL: http://www.uww.edu/catalog |