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Registrar's
Office - UW-Whitewater
For comments: registrar@mail.uww.edu. Last revised on May 20, 2002 by MAR URL: http://www.uww.edu/catalog |
MARKETNG 321 MARKETING RESEARCH
3 u
Methods of planning and carrying out marketing and consumer research
studies. Problem formulation, exploratory research, questionnaire construction
and design, observational and sampling techniques, conducting surveys,
data analysis, reporting, interpretation of findings and implementation
of recommendations.
Prereq: MARKETNG 311 and ECON 245.
MARKETNG 337 RETAIL MANAGEMENT
3 u
Economic importance and development of retailing institutions
Prereq: MARKETNG 311.
MARKETNG 346 STUDENT EXCHANGE IN INTERNATIONAL
PROGRAMS 3-12 u
The course is intended for UW-Whitewater students who are enrolled
in a higher education program outside the United States. When courses offered
by international institutions do not have direct equivalents in current
Marketing Department course offerings, students may enroll for up to 12
units in this course. The chair of the Marketing Department will approve
enrollment on a case by case basis.
Repeatable.
MARKETNG 350 PROMOTIONAL POLICIES AND STRATEGIES
3 u
Theory and concepts employed by organizations in presenting promotional
messages through various communication media. Management strategy in promotion
and the problems encountered will be emphasized.
Prereq: MARKETNG 311.
MARKETNG 351 INTERNET MARKETING
3 u
This class is designed to provide marketing majors and minors with
basic knowledge of the Internet so that they can understand why this technology
has and will continue to exert such an important impact on marketing practice.
It will also consider such topics as web demographics, the online business
model, web enhancement of products and services, personalization, traffic
and brand building, net exchanges, and online community. In addition, the
class will explore the impact that the Internet is having on such traditional
areas of marketing concern as research, new product development, segmentation,
personal selling, pricing, and distribution.
Prereq: MARKETNG 311
MARKETNG 361/561 INTERNATIONAL MARKETING
3 u
The course provides a critical assessment of global market opportunities
and of the tactics and strategies for marketing of goods and services across
national boundaries. Covered in the course are global marketing environment,
modes of market entry, and of managing marketing mix variables in a foreign
setting.
Prereq: MARKETNG 311.
MARKETNG 400 PRODUCT POLICY AND STRATEGY
3 u
Analysis of marketing problems encountered in developing and introducing
new products, managing existing products, and phasing out obsolete products.
Emphasis is placed on the coordination of activities that lead to successful
market management of products. Various marketing concepts and problems
related to product development and introduction are surveyed and analyzed.
Prereq: MARKETNG 311
MARKETNG 412 BUSINESS TO BUSINESS MARKETING
3 u
An intensive examination of the industrial marketing sector. Emphasis
is placed on understanding the unique dimensions of the industrial marketing
environment and translating this understanding into effective integrated
industrial marketing programs. Attention is given to producer, reseller
and government markets.
Prereq: MARKETNG 311.
MARKETNG 420/620 CONSUMER BEHAVIOR
3 u
Survey of social science theories pertinent to information processing,
human behavior, and social interaction. Emphasis is placed on using this
information to develop marketing strategies.
Prereq: MARKETNG 311.
MARKETNG 429 PERSONAL SELLING AND SALES
MANAGEMENT 3 u
A seminar in the art and science of selling. Examined and probed in
depth will be the whys and hows of selling theories, principles, techniques,
practices, and the basics of sales force management.
Prereq: MARKETNG 311 or for Speech Electronic Media Emphasis Majors
only SPEECH 232.
MARKETNG 432 MARKETING IN SERVICE ORGANIZATIONS
3 u
A reconsideration of traditional marketing topics in the context of
a variety of service organizations. Emphasis is placed on discussion of
how product-oriented marketing activities need to be adjusted or even re-invented
to accommodate "nonproducts."
Prereq: MARKETNG 311.
MARKETNG 436/636 PURCHASING AND MATERIALS
MANAGEMENT 3 u
An integrated approach to the problems of inventory determination,
purchasing, incoming traffic and industrial marketing from the viewpoint
of the manager of materials. Cases studied.
Prereq: MARKETNG 311.
MARKETNG 442/642 LOGISTICS
3 u
Analysis of the problems encountered in the physical movement of goods
from the end of production to the consumer. Surveyed in this course are
various techniques and methods for analyzing spatial arrangements of markets,
plant and warehouse location, inventory systems, selection of carrier alternatives
and selection of physical movement channels.
Prereq: MARKETNG 311
MARKETNG 444 DIRECT MARKETING
3 u
Students are introduced to the scope of direct marketing including
mail order, lead generation, circulation, loyalty programs, store traffic
building, fundraising, pre-selling, post-selling and research. The course
includes grounding in all major direct marketing media: direct mail, broadcast,
print advertising, catalogs, co-ops, telemarketing, inserts and videos.
The measurability and accountability of direct marketing and its relationship
to the total marketing mix are stressed.
Prereq: MARKETNG 311
MARKETNG 445 DATABASE MARKETING
3 u
Advancing technology is enabling marketers to create individualized
customer relationships in situations where previously such relationships
were not possible. This course is designed to increase students' understanding
of how technology, specifically the customer database, is used to design
and implement marketing strategies. Special attention will be devoted to
studying the types of information needed in a customer database and how
this information can be integrated into the marketing decision making process.
Prereq: MARKETNG 311
MARKETNG 479 MARKETING MANAGEMENT AND
POLICIES 3 u
Organization and coordination of the total marketing program including
sales, advertising, credit, marketing research, distribution policies,
pricing, sales forecasting and demand analysis. Focus is on firm's ability
to adjust to competitive trends and changing market conditions.
Prereq: MARKETNG 311 and MARKETNG 321 and senior standing.
MARKETNG 492 INTERNSHIP IN MARKETING
1-3 u
An opportunity for selected upper level students to gain work experience
in some area of marketing during a semester or summer. Course includes
an appropriate written report on the work experience. Repeatable for a
maximum of 6 units. Offered on a satisfactory/no credit basis only.
Prereq: Jr or senior standing and consent of instructor (S/NC).
MARKETNG 494 MARKETING SEMINAR
3 u
Directed reading and research involving group or individual projects
in the marketing field. Use of extensive bibliographical and case materials.
Class discussion and participation. Concentration in special problem areas
of marketing. Seminar papers.
Prereq: Senior standing and consent of department chairperson.
MARKETNG 496/696 SPECIAL STUDIES Repeatable 1-3 u
MARKETNG 498 INDEPENDENT STUDY IN MARKETING
1-3 u
Prereq: Senior standing and consent of department chairperson.
|
Registrar's
Office - UW-Whitewater
For comments: registrar@mail.uww.edu. Last revised on May 20, 2002 by MAR URL: http://www.uww.edu/catalog |