164-241 ELECTRONIC MEDIA WRITING 3 cr
The course is designed as an introduction to the theory and practice of
writing for the electronic media, principally radio and television. The
course will provide intensive practice through writing assignments of
commercial copy, program continuity copy, and public service announcements
for radio and television. There will also be practice in the development
and organization of various program types including talk, interview,
discussion, news, and documentary programs.
164-243 NEWS WRITING 3 cr
The treatment of news, news gathering techniques and news writing with
emphasis on style. Practical application of the structure of the summary
lead and the news story.
Prereq: Ability to type.
164-244 REPORTING 3 cr
The treatment of community events. Students cover city council and school
board meetings; perfect interview techniques and generally go beyond the
classroom to write the news story.
164-245 COPY EDITING AND LAYOUT 3 cr
A study of copy editing, headline writing, picture selection, proof
reading, newspaper page makeup and design, the selection and placing of
news stories in order of importance, editorial responsibilities and
practical media layout with emphasis on the newspaper. A two-hour lab is
Prereq: 164-243 or 166-203.
164-246 ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION 3 cr
Development of the skills of broadcast news gathering, writing, and
Prereq: 164/166-241 or 164-243 or 166-203. Unreq: 166-246.
164-251 SCHOOL PUBLICATIONS 1 cr
A laboratory journalism course in which the student elects to work on the
University newspaper or photo staff. A student may earn 1/2 to 1 hour of
credit for each semester of work and a maximum of 2 credits toward
164-303 FEATURE WRITING 3 cr
A study of feature writing and editorial writing and their roles in print
publications. Experience in writing feature articles and opinion pieces.
Prereq: 164-243 or 166-203
164-304 SPORTS JOURNALISM 3 cr
Methods, techniques and writing styles of past and present sports
reporters, to emphasize sports writing and to focus some concern for the
social and political issues that affect sports and sports coverage.
Prereq: 164-243 or cons instr.
164-305/505 HISTORY OF MASS COMMUNICATION 3 cr
An overview of the origin, development, strengths and weaknesses, and
achievements of mass communication in the United States, with particular
attention to the interrelationship between mass communication and society.
164-310 NEWS PHOTOGRAPHY 3 cr
Study of photography in which students concentrate on producing pictures
suitable for publication in newspapers and news magazines.
164-320 ADVERTISING COPYWRITING AND LAYOUT 3 cr
The preparation of advertising copy with attention to its functions and
164-321 ADVANCED ADVERTISING PROCEDURES 3 cr
Sales problems in advertising; the planning and execution of an
advertising campaign; choice of advertising media; market and consumer
research; a study of advertising as an institution and its role in
communications, society, our economy and business.
164-332 PRACTICUM IN TELEVISION NEWS 1-3 cr
The core of the class will be the planning and execution of regularly
scheduled live television news programs that will be produced in the
studio of Cable 6. The instructor of the class will guide the students in
that activity. Students in the course will each have a specific role to
play in the production, and the number of credits earned will depend on
each student's specialization. Each student's role will be assigned by
the instructor according to experience and courses completed. Typically,
students who have taken courses in Newswriting and Broadcast Newswriting
and Production will be reporters, editors or assignment editors. Students
who have completed the announcing course will serve as announcers. Others
who have taken courses in television production will serve as
photojournalists and video editors. Each week the newscasts will be
critiqued at a joint session in which all students participate.
Prereq: 164/166-246 or 164/166-241 or 166-234 or 166-338. Unreq: 166-332.
164-360/560 NEWSPAPER OPERATIONS 3 cr
An examination of the basic aspects of newspaper operations: organization
and equipment, production and service, financial and legal questions, and
public and employee relations.
164-406/606 REPORTING PUBLIC AFFAIRS 3 cr
Advanced work in reporting with emphasis on news related to crime and the
courts, government and politics, business, finance and labor. Includes
study of the courts, legislative procedures and business.
164-420/620 LAW OF MASS COMMUNICATION 3 cr
Study of law as applied to the mass media with particular emphasis on
freedom of information, libel, privacy, contempt and copyright regulations.
164-430/630 COMMUNICATION AND PUBLIC OPINION 3 cr
The role of the mass media of communication in the formation of public
opinion. Propaganda goals of government, political, economic and social
Prereq: Any course in Political Science or Sociology, jr st or cons instr.
164-431/631 MASS COMMUNICATION IN SOCIETY 3 cr
A course which examines the functions and effects of mass media in our
society. Theoretical bases for assessing social, behavioral and cultural
influences are emphasized.
Prereq: 166-131 or 166-202 or 166-232. Unreq: 166-431/631.
164-485/685 COMMUNICATION RESEARCH METHODS 3 cr
An advanced-level undergraduate and graduate survey of methodologies and
issues relevant to the practice of communication research.
Prereq: Junior/senior standing. Unreq: 166-485/685.
164-488/688 ADVISER'S WORKSHOP 1-4 cr
A course characterized by individualized and participatory activities
within a group context, the results of which activities are shared with
the entire group. Announcements of specific workshops being offered are
made as the workshops are developed. Offered in summer school only. See
the Credit Restrictions section under Academic Requirements and Policies
for credit limitations pertaining to workshops. Repeatable.
164-490/690 WORKSHOP Repeatable 1-4 cr
164-491 TRAVEL STUDY Repeatable 1-3 cr
164-493 INTERNSHIP IN MASS COMMUNICATION 1-6 cr
Professional experience in which the student who aspires to a career in
mass communication works for an approved employer engaged in broadcasting,
print communication, advertising or public relations. A maximum of three
credits of Internship may be applied toward a Journalism major; a maximum
of two credits may be applied toward a Journalism minor.)
Prereq: 166-131, 164-243, 164-244 (or their equiv.), plus cons instr.
164-494/694 SEMINAR 1-4 cr
Repeatable. Prereq: Consent of instructor.
164-496/696 SPECIAL STUDIES 1-4 cr
Repeatable. Prereq: Consent of instructor.
164-498 INDEPENDENT STUDY 1-3 cr
Repeatable. Prereq: Jr st and cons of staff.
UW-Whitewater Undergraduate Bulletin - 1995-1997
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