Undergraduate Bulletin

SPEECH

Speech communication focuses upon how, why, and with what effects people communicate through verbal and nonverbal messages. Students of speech communication develop understanding and skill in communication processes as they occur within and among individuals, groups, organizations, and cultures. Graduates are active in sales, public relations, advertising, customer relations, personnel, broadcasting, filmmaking, high school and college teaching, volunteer agencies and fund raising, law and communication and consultation in business, industry, and government. Speech communication graduates can enter a variety of careers because the competencies they acquire have broad application.

MAJOR/EMPHASES

A 2.00 cumulative GPA is required to declare the Speech major. A minimum 2.25 GPA is required in the major for graduation. The major GPA is based upon both the grades for courses completed at UW-W and those for courses accepted in transfer. Transfer students need a transfer 2.00 GPA to declare the major.

Applied activities in speech communication. Credit for activities may be earned in radio (166-230) or Cable TV (166-231, 166-331). A maximum of 6 credits thus earned will count toward the 120 credits necessary for graduation. Four of the 6 credits from speech communication activities may count toward the 34 or 36 credits necessary for the major. Two credits may count toward the 22 credit minors in elementary and secondary education (see the activities specified in the requirements for the minor). Activity credits may not be substituted for any required courses. Prereq: Permission of instructor.

The Department of Communication--Speech Communication has organized its course offerings into the following core areas:

SPEECH CORE:

Includes the following courses: 166-110, 166-110H, 166-234,166-240, 166-242, 166-247, 166-340, 166-344, 166-345, 166-356.

COMMUNICATION: THEORY AND RESEARCH CORE:

Includes the following courses166-228, 166-321, 166-325, 166-326, 166-327, 166-420, 166-422, 166-424,166-427, 166-429, 166-485.

MEDIA COMMUNICATIONS/MANAGEMENT CORE:

Includes the following courses: 166-230,166-231, 166-232, 166-234, 166-238, 166-239, 166-241, 166-246, 166-330, 166-331, 166-332, 166-333, 166-335, 166-434, 166-487, 166-493

SOCIAL, HISTORICAL AESTHETIC COMMUNICATION CORE:

Includes the following courses: 166-131, 166-236, 166-339, 166-359, 166-431, 166-445, 166-459

PUBLIC RELATIONS CORE: Includes the following courses:

166-202, 166-203,166-307, 166-402, 166-493.

OTHER SPECIALIZED COURSES:

166-490, 166-494, 166-496, 166-498

SPEECH PUBLIC RELATIONS EMPHASIS (BA/BS)

MAJOR - 34 CREDITS

  1. JOUR 164-245, SPCH 166-202, 166-203, 166-307 AND 166-402
  2. SPCH 166-228 OR 166-327
  3. SPCH 166-240 OR 166-345
  4. SPCH 166-325 OR 166-422
  5. JOUR 164-431 OR SPCH 166-431
  6. JOUR 164-303 OR SPCH 166-340
  7. SELECT 4 CRED FROM SPEECH COMMUNICATION AND JOURNALISM COURSES EXCEPT 166110
AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR

SPEECH ELECTRONIC MEDIA EMPHASIS (BA/BS)

MAJOR - 37 CREDITS

  1. 166-232, 166-239, 166-238 and 166-487
  2. SELECT 9 CRED FROM ELECTRONIC MEDIA APPLICATION COURSES
  3. SELECT 6 CRED FROM ORAL COMMUNICATION COURSES
  4. SELECT 6 CRED FROM GENERAL ELECTRONIC AND MASS MEDIA COURSES
  5. SELECT 6 CRED FROM COMMUNICATION THEORY/ APPLIED THEORY COURSES
AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR

SPEECH ORGANIZATION COMMUNICATION EMPHASIS (BA/BS)

MAJOR - 36 CREDITS

  1. SPCH 166-228, 166-240, 166-242, 166-420, AND 166-422
  2. SPCH 166-485
  3. SPCH 166-321 OR 166-424
  4. SPCH 166-327
  5. SPCH 166-244 OR 166-247 OR 166-328
  6. SPCH 166-427 OR 166-429 OR 166-493
  7. SELECT 6 CREDITS FROM SPEECH COURSES AT THE 200 LEVEL OR ABOVE
AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR

SPEECH PUBLIC COMMUNICATION EMPHASIS (BA/BS)

MAJOR - 36 CREDITS

  1. SPCH 166-228, 166-240, 166-242, 166-420, AND 166-422
  2. SPCH 166-485
  3. SPCH 166-345
  4. SPCH 166-445
  5. SPCH 166-359 OR 166-459
  6. SELECT 9 CREDITS FROM SPEECH COURSES AT THE 200 LEVEL OR ABOVE
AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR

Writing Proficiency Requirement: See chairperson for course(s) that satisfy this requirement.

MINOR/EMPHASES

166-110 will not count toward the minor. Activity credits (166-230, 166-231, 166-331 and 164-251, 166-254) will not count toward the minor in liberal arts.

SPEECH

MINOR - 24 CREDITS

  1. SPCH 166-325 AND 166-359
  2. SELECT 18 ELECTIVE CREDITS IN SPEECH WITH A SPEECH COMMUNICATION ADVISER (EXCEPT 166-110). 9 CREDITS MUST BE AT THE 300 OR 400 LEVEL.

SPEECH PUBLIC RELATIONS EMPHASIS

MINOR - 22 CREDITS

  1. SPCH 166-202, 166-203, 166-307 AND 166-402
  2. SPCH 166-240 OR 166-345
  3. SPCH 166-325 OR 166-422
  4. JOUR 164-431 OR SPCH 166-431
  5. 1 ELECTIVE CREDIT FROM THE SPEECH DEPARTMENT EXCEPT 166-110

SPEECH ELEMENTARY EMPHASIS

MINOR - 22 CREDITS

  1. CMDS 510-270, 510-380, SPCH 166-356 AND 166-420
  2. THTR 133-325
  3. 8 ELECTIVE CREDITS IN SPEECH, EXCEPT 166-110 AND THTR 133-100, SELECTED WITH A SPEECH COMMUNICATION ADVISER A MAXIMUM OF 2 CREDITS OF SPEECH ACTIVITIES (166-230, 166-231 AND 166-331) MAY BE APPLIED TO THE MINOR

SPEECH SECONDARY EMPHASIS

MINOR - 24 CREDITS

  1. SPCH 166-131
  2. SPCH 166-240 AND 166-242
  3. SPCH 166-321 AND 166-325
  4. SPCH 166-420
  5. SPCH 166-344 OR 166-345
  6. SELECT 3 ELECTIVE CREDITS FROM SPEECH (EXCEPT 166-110) WITH SPEECH ADVISER
  7. A MAXIMUM OF 2 CREDITS OF SPEECH ACTIVITIES (166-230, 166-231 AND 166-331) MAY BE APPLIED TO THE MINOR.
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