COURSE DESCRIPTIONS
166-110 FUNDAMENTALS OF SPEECH - Proficiency - 3 cr
A basic course designed to help students increase their effectiveness in
public speaking and interpersonal communication through learning current
theory and developing skills through actual classroom experiences. A
beginning course in principles of oral communication designed to develop
confidence and precision through classroom speaking. For information about
the waiver examination see the Proficiency/General Studies Requirements
section of this Bulletin.
166-131 INTRODUCTION TO MASS COMMUNICATION - GS - 3 cr
A study of mass communication with relation to current economic, political
and social institutions and trends. Emphasis on print and broadcast media
with consideration of advertising, public relations, government and
technology. The role of media in entertainment, news, and persuasion is
examined.
166-202 PRINCIPLES OF PUBLIC RELATIONS - 3 cr
Principles, process, and practice of public relations in business,
industry, government, service, and education.
166-203 WRITING APPLICATIONS IN PUBLIC RELATIONS - 3 cr
Lecture and practice in the application of writing fundamentals and skills
to the various writing opportunities typical in the public relations
profession.
Prereq: 166-202.
166-228 INTERPERSONAL COMMUNICATION - 3 cr
Theory and exercises in interpersonal communication situations. Basic
theory, self disclosure, listening, conflict, trust and other topics will
be examined.
166-230 RADIO PRACTICUM - 1 cr
A laboratory course in which the student participates in at least one area
of radio broadcasting: Announcing, engineering, interviewing, or
publicity. Repeatable.
166-231 PRACTICUM IN CABLE TELEVISION PRODUCTION - 1 cr
Participation in a variety of areas of television production including
camera, lighting, graphics, audio, switching, video engineering and
announcing and television performance.
Repeatable for a maximum of 4 credits in major/degree.
166-232 FOUNDATIONS OF ELECTRONIC MEDIA - GS - 3 cr
An in-depth survey of the historic developmental, technological, economic,
programming, social impact, and regulatory foundations of the broadcasting
and electronic media communications industries in America.
Prereq: Sophomore standing.
166-234 ELECTRONIC MEDIA ANNOUNCING - 3 cr
Emphasizes the development of professional speech and performing habits
for radio, television, and related electronic media. Training in proper
use of announcing - related technical equipment provided. Vocal and
performing styles pertinent to the presentation of entertainment,
information, and persuasion for electronic media are presented within an
applied framework.
Prereq: 166-110.
166-236 INTRODUCTION TO CINEMA - GA - 3 cr
Focuses on understanding and appreciating film as a unique visual
communication experience. Includes an introduction to the understanding of
film language and different theories of film aesthetics and criticism.
166-238 FUNDAMENTALS OF VIDEO PRODUCTION - 3 cr
This introductory video production course provides students with a basic
understanding of the video production process. Students work on studio
and field exercises to develop their video production skills.
166-239 FUNDAMENTALS OF AUDIO PRODUCTION - 3 cr
A study of audio theory relevant to the production of programming for
radio and related electronic mass media. Substantial attention devoted to
the fundamental theoretical principles of digital audio systems.
Practical experience in program production is also emphasized, in
combination with the development of critical listening skills for audio
production work.
Prereq: 166-131 or cons instr.
166-240 PUBLIC SPEAKING - GH - 3 cr
Study of the theory and techniques of public address with required
presentation of speeches.
Prereq: 166-110.
166-241 ELECTRONIC MEDIA WRITING - 3 cr
The course is designed as an introduction to the theory and practice of
writing for the electronic media, principally radio and television. The
course will provide intensive practice through writing assignments of
commercial copy, program continuity copy, and public service announcements
for radio and television. There will also be practice in the development
and organization of various program types including talk, interview,
discussion, news, and documentary programs.
Unreq: 164-241.
166-242 SMALL GROUP COMMUNICATION - 3 cr
The study of small group theory and group dynamics, with practice in their
application, designed to prepare students to communicate and function
effectively as members of decision making and problem solving small groups.
Prereq: 166-110.
166-244 COMMUNICATION AND INTERVIEWING - 3 cr
Additional study in interpersonal communication as it functions in various
types of interview situations. Application and analysis of effective
interpersonal communication choices in specific interview situations.
Prereq: 166-110.
166-246 ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION - 3 cr
Development of the skills of broadcast news gathering, writing, and
editing.
Prereq: 164/166-241 or 164-243 or 166-203. Unreq: 164-246.
166-247 INTRODUCTION TO PARLIAMENTARY PROCEDURE - 3 cr
To prepare the student to function intelligently as a member of any
assembly by developing: parliamentary practice as an effective means of
democratic participation, the skills and concepts essential for effective
group participation, and by giving students the opportunity to reinforce
their knowledge through group problem solving activities.
166-305/505 HISTORY OF MASS COMMUNICATION - 3 cr
An overview of the origin, development, strengths and weaknesses, and
achievements of mass communication in the United States, with particular
attention to the interrelationship between mass media and society.
Prereq: Jr st. Unreq: 164-305/505.
166-307 DESIGNING NON-PRINT MEDIA FOR PUBLIC RELATIONS - 3 cr
Instruction and practice in the theory, design, production and utilization
of non-print media in the context of various public relations activities.
Prereq: 166-202 and 166-203. Open to Speech-Public Relations majors and
minors only.
166-321/521 NONVERBAL COMMUNICATION - 3 cr
Nonverbal dimensions of interpersonal communication (physical behavior,
facial expression, eye behavior, personal space, personal
appearance-clothing, touch, voice and the use of objects) focusing upon
their actual interaction with verbal or speech communication. Study of
concepts and actual participation in nonverbal exercises/simulations.
Prereq: 166-110 or its equivalent.
166-325 PSYCHOLOGY OF SPEECH - GS - 3 cr
Speaking and listening viewed in relation to human behavior. A
psychological perspective of such factors in the speech communication
process as language and semantics, message processing and design,
vocal-nonverbal cues, speech perception-production, and
apprehension-anxiety which are involved in person to person and person to
group communication.
166-326/526 COMMUNICATION AND GENDER - 3 cr
Advanced study of interpersonal communication between and within the
sexes. The focus of the course concerns examination of traditional gender
ideals and analysis of communication styles that contribute to societal
evolution. Sex differences in communication, theories explaining sex
differences in communication, research on sex stereotypes, debates about
language and sexism, and implications for inter-gender relationships in a
variety of settings are among the topics considered in this course.
Prereq: 166-228.
166-327/527 INTRODUCTION TO ORGANIZATIONAL COMMUNICATION - 3 cr
This course provides a broad overview of the theoretical and empirical
literature relevant to organizational communication. The focus is on how
communication operates in organizations, the effects of communication on
organizational life, and how communication can be made more efficient and
effective in meeting personal as well as organizational goals.
Prereq: 166-110.
166-328/528 COMMUNICATION CONFLICT RESOLUTION - 3 cr
This course provides a communications perspective of the nature and
possible methods of resolution of conflict.
Prereq: 166-110.
166-330 CORPORATE AND INDUSTRIAL VIDEO PRODUCTION - 3 cr
This video production course examines the uses of video technology in
non-broadcast settings. Particular attention is spent on marketing,
public relations, training and employee communication applications.
Prereq: 166-238.
166-331 PRACTICUM IN PRODUCING AND DIRECTING FOR CABLE TELEVISION - 1-3 cr
Participation of a program producer and/or director for television
programming created for the University Cable Television System.
Repeatable for a maximum of 4 credits in major/degree.
Prereq: Cons
instr.
166-332 PRACTICUM IN TELEVISION NEWS - 1-3 cr
The core of the class will be the planning and execution of regularly
scheduled live television news programs that will be produced in the
studio of Cable 6. The instructor of the class will guide the students in
that activity. Students in the course will each have a specific role to
play in the production, and the number of credits earned will depend on
each student's specialization. Each student's role will be assigned by
the instructor according to experience and courses completed. Typically,
students who have taken courses in Newswriting and Broadcast Newswriting
and Production will be reporters, editors or assignment editors. Students
who have completed the announcing course will serve as announcers. Others
who have taken courses in television production will serve as
photojournalists and video editors. Each week the newscasts will be
critiqued at a joint session in which all students participate.
Prereq: 164/166-246 or 164/166-241 or 166-234 or 166-338. Unreq: 164-332.
166-333 PRINCIPLES OF ELECTRONIC MEDIA PROGRAMMING - 3 cr
An examination of radio and television as a major communication industry
with particular emphasis on those factors which influence program content.
Prereq: 166-131 or jr st.
166-335/535 ADVERTISING VIDEO PRODUCTION - 3 cr
Students develop and apply advanced studio and field video production
skills for the production of television advertising.
Prereq: 166-238.
166-339/539 HISTORY OF THE CINEMA - 3 cr
A study of the motion picture as a significant art form of the twentieth
century, with emphasis upon the historical, social, economic, technical,
and artistic factors that influenced its development.
166-340/540 SPEECH WRITING - 3 cr
Students develop skills necessary to write varied types of public speeches
suitable for presentation by others or by themselves.
Prereq: 166-110.
166-344 ARGUMENTATION - 3 cr
The theory of argument: Logical development and support of propositions.
Application of theory in practical situations.
Prereq: 166-110.
166-345 PERSUASION - 3 cr
A study of the process of persuasion: Logical, ethical, and emotional
appeals as well as organizational patterns and stylistic devices are
addressed. Application and analysis of these techniques through term
papers and speeches.
Prereq: 166-110.
166-356 FUNDAMENTALS OF ORAL INTERPRETATION - 2 cr
Analysis and development of techniques for the oral presentation of
literature.
166-359/559 RHETORIC OF THE WESTERN WORLD - GH - 3 cr
An introduction to significant theories of communication and persuasion
based on western thought.
Prereq: 166-110
166-402/602 PUBLICITY MEDIA AND CAMPAIGNS - 3 cr
Extension of principles of public relations through advanced readings and
case studies in business, industry, service, and education, and practice
in creating effective publicity campaigns.
Prereq: 166-202, 166-203, 164-245 and 166-307.
166-420/620 LISTENING BEHAVIOR - GS - 3 cr
Study of the current theory and research concerning the process of
listening in human communication as a basis for an effective understanding
of listening behavior and for an increased ability to improve one's own
listening skills. Coverage of material culminates in an analysis of
approaches to teaching listening in the schools and training in
business-industry.
Prereq: 166-110 or equiv or cons instr.
166-422/622 COMMUNICATION THEORIES - 3 cr
Study of theories of communication from various disciplinary viewpoints.
An investigation of approaches which attempt to explain the communication
process through a "meaning-centered" focus to the communication act
(originating communicator, message, channel, responding communicator).
Theories are discussed in terms of their assumptions, claims, and
strengths-weaknesses.
166-424/624 CROSS CULTURAL COMMUNICATION - GS/Diversity - 3 cr
Study of cross cultural contacts and interactions when individuals are
from different cultures. An analysis of verbal and nonverbal
communication and related factors within and between various cultures,
predictions of patterns and effects, and communication barriers.
166-427/627 ASSESSING & DEVELOPING COMMUNICATION COMPETENCIES
IN CONTEMPORARY ORGANIZATIONS - 3 cr
This is an advanced level course that focuses on identifying, evaluating,
and enhancing the communicative competencies behind the functioning of
contemporary organizations.
Prereq: 166-327/527.
166-429/629 ORGANIZATIONAL COMMUNICATION AUDIT - 3 cr
This course examines the critical issues associated with doing applied
work in organizational communication. Theoretical and empirical questions
are addressed in this regard. On the basis of this knowledge, the student
then learns by conducting an audit of the communication climate for a
specific organization.
Prereq: 166-327/527.
166-431/631 MASS COMMUNICATION IN SOCIETY - 3 cr
A course which examines the functions and effects of mass media in our
society. Theoretical bases for assessing social, behavioral and cultural
influences are emphasized.
Prereq: 166-131 or 166-202 or 166-232. Unreq: 164-431/631.
166-434/634 BROADCAST STATION OPERATIONS AND PROCEDURES - 3 cr
An advanced-level course involving the elements of broadcast station and
cable television operations, with particular emphasis on federal
regulatory polices. Electronic mass media operations involving
management, sales, programming, and audience responsibilities are
emphasized. Formation of internal policy guidelines for day-to-day
operations is a major course focus.
Prereq: 166-131 and at least one semester's staff experience on either
WSUW-FM or at Cable 6 or its equivalent as determined by the instructor.
166-445/645 PERSUASION: CAMPAIGNS & SOCIAL MOVEMENTS - 3 cr
Advanced study of the process of persuasion as it relates to significant
campaigns and/or social movements such as Civil Rights, Women's Movement,
and Political Campaigns. Applications and analysis of persuasion and
campaigns and/or social movements through term papers, exams, and
presentations.
Prereq: 166-345.
166-459/659 COMMUNICATION CRITICISM - 3 cr
Advanced study of social influence through the systematic analysis of
public messages. Students will be exposed to contemporary methods of
rhetorical criticism which aid in the analysis of strategy and effect.
Prereq: 166-345.
166-485/685 COMMUNICATION RESEARCH METHODS - 3 cr
An advanced-level undergraduate and graduate survey of methodologies and
issues relevant to the practice of communication research.
Prereq: Junior/senior standing. Unreq: 164-485/685.
166-487 SENIOR ELECTRONIC MEDIA PROJECT - 1-2 cr
This course allows students the opportunity to complete a capstone
research or production project during their senior year. Students work
with one or more faculty who advise and evaluate the project. During
class meetings students work on the design of their projects and present
their projects and findings. Students also develop professional
networking and job acquisition skills and work on resume and portfolio
preparation.
Prereq: Senior standing plus the completion of at least 20 hours in the
major including completion of Foundations of Electronic Media,
Fundamentals of Audio Production and Studio Video Production.
166-490/690 WORKSHOP - Repeatable - 1-6 cr
166-491/691 TRAVEL STUDY - Repeatable - 1-3 cr
166-493C INTERNSHIP IN COMMUNICATION - 1-3 cr
Professional experience in which the student who aspires to a career in
organizational communication/public communication, works for an approved
employer in his/her area of interest. (A maximum of three credits of
internship may be applied toward a speech communication major; a maximum
of two credits may be applied toward a speech communication minor).
Prereq: Jr or sr st, cons instr and those courses deemed necessary by the
internship advisor.
166-493E INTERNSHIP IN COMMUNICATION - 2-3 cr
Professional experience in which the student works in the television,
radio, or film industry under the supervision of a professional.
Repeatable for a maximum of 3 credits in degree.
Prereq: 166-334 or
166-337; jr/sr st and approval of supervisor.
166-493I INTERNSHIP IN COMMUNICATION - 1-3 cr
Professional experience in which the student who aspires to a career in
public relations, works for an approved employer in his/her area of
interest. (A maximum of three credits of internship may be applied toward
a speech communication major; a maximum of two credits may be applied
toward a speech communication minor.
Prereq: 166-202, 166-203, 3.00 GPA in communication courses, jr or sr
standing and consent of instructor.
166-494 SEMINAR - 1-6 cr
Repeatable. Prereq: Junior standing and consent of instructor.
166-496/696 SPECIAL STUDY - 1-3 cr
Repeatable. Prereq: Junior standing and consent of instructor.
166-498 INDEPENDENT STUDY - 1-3 cr
Repeatable. Prereq: Junior standing or consent of instructor.
UW-Whitewater Undergraduate Bulletin - 1995-1997
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