General Business

General Business

General Business


Janet Olson, assistant dean
College of Business & Economics
Hyland 4300
(262) 472-4900


About the Program

The General Business major at the University of Wisconsin-Whitewater provides students with a broader look at the field of business. Rather than concentrating in one specific field such as accounting, economics, finance, management, information technology, or marketing, you choose courses from several of these fields. You design your major within boundaries established by the College of Business and Economics. You may take up to four courses in any one field or department.

Career Exploration

Many business positions do not require an in-depth technical preparation. Students who complete the Bachelor of Business Administration degree in general business, or one of the emphases, are prepared for a variety of entry-level business positions. They pursue employment compatible with what they enjoy doing. Students combine their preparation in business with their communication skills, work ethic, work experiences, and enthusiasm to get their first position. Students make extensive use of the network of contacts they establish through involvement in professional student organization activities to also help them in conducting their initial job search.


The general business major, also offers an emphasis in international business. The international emphasis is a cooperative program with the Foreign Language Department and prepares students for positions with companies doing business internationally.


All business majors are encouraged to have an international experience, either a short-term travel study course or an exchange for a semester or two. Students pursuing the international emphasis in the general business major are required to complete either a short-term travel study course or study abroad for a semester. With good planning, these experiences do not delay graduation. Whitewater has exchange programs in over 15 countries. In addition, students in general business have opportunities for solving business problems through hands-on experiences, either through courses, internships, or working with the business resource centers housed in Hyland Hall.


University of Wisconsin-Whitewater
800 W. Main Street
Whitewater, WI 53190-1790
Directory Assistance: (262) 472-1234

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