Marketing
Planning Sheets
Yushan Zhao, chair
Marketing Department
Hyland 3300C
(262) 472-4798
zhaoy@uww.edu
About the Programs
Experiential learning is the cornerstone of the Department of Marketing. Students will graduate empowered to have a successful career in the profession of their choice.
The Department offers a variety of marketing courses, allowing students to mix and match courses to best fit their personal and professional interests. Specialized emphases in direct and Internet marketing, sales, and integrated marketing communications are available. Several smaller, project-based courses help students build a portfolio of work to show prospective employers.
Learning is not limited to the classroom. Internships in direct and Internet marketing, entrepreneurial marketing, integrated marketing communications and sales give students hands-on experience. Participation in any of the Department's award-winning organizations allows students to network with professionals and gain valuable leadership skills. The Pi Sigma Epsilon professional sales and marketing fraternity is a nationally recognized leader among student chapters. The student chapter of the American Marketing Association has earned more International Chapter of the Year honors than any other chapter in the nation.
Students interested in market research may participate in the student American Marketing Association's research company, Creative Marketing Unlimited. This student-run organization serves the market research needs of local, regional and national companies including the Sheboygan Area School District, Woodcraft, a national supplier of quality woodworking tools and supplies, and Kwik Trip.
The Collegiate Case Competition gives students valuable experience in strategy formation and marketing planning. UW-Whitewater's Case Competition team has finished in the top three every year for the past five years.
The Department is housed in the new, state-of-the-art Timothy J. Hyland Hall, where students have access to cutting-edge technology.
Faculty/Staff Information
| Faculty/Staff | Office | Phone | |
| Victor Barger | HH3424 | (262) 472-4958 | bargerv@uww.edu |
| Robert Boostrom | HH3430 | (262) 472-6951 | boostror@uww.edu |
| Pavan Chennamaneni | HH3426 | (262) 472-5473 | chennamp@uww.edu |
| Amy Coon | HH1212 | (262) 472-1956 | coona@uww.edu |
| Andy Dahl | HH3417 | (262) 472-6950 | dahlaj18@uww.edu |
| Amanda Helm | HH3424 | (262) 472-4958 | helma@uww.edu |
| Kuo-Hsuan "Maxwell" Hsu | HH3434 | (262) 472-5471 | hsum@uww.edu |
| Dennis Kopf | HH3422 | (262) 472-6948 | kopfd@uww.edu |
| Marilyn Lavin | HH3428 | (262) 472-4746 | lavinm@uww.edu |
| Jimmy Peltier | HH3436 | (262) 472-5474 | peltierj@uww.edu |
| Ann Roe | HH3423 | (262) 472-5468 | roea@uww.edu |
| Sharon Roy | HH3421 | (262) 472-5470 | roynesms@uww.edu |
| Carol Scovotti | HH3432 | (262) 472-5469 | scovottc@uww.edu |
| Lois Smith | HH4300B | smithl@uww.edu | |
| Yushan "Sam" Zhao | HH3300C | (262) 472-4798 | zhaoy@uww.edu |
