Yushan Zhao, Chair
Marketing Department
Hyland 3300C
(262) 472-4798


About the Programs

Experiential learning is the cornerstone of the Department of Marketing. Students will graduate empowered to have a successful career in the marketing profession of their choice.

The Department offers a variety of marketing courses, allowing students to mix and match courses to best fit their personal and professional interests. Specialized emphases in Direct and Internet Marketing, Sales, and Integrated Marketing Communications are available. Several smaller, project-based courses help students build a portfolio of work to show prospective employers.

Learning is not limited to the classroom. Internships in marketing with Direct and Internet Marketing, Entrepreneurial Marketing, Integrated Marketing Communications and Sales emphases give students hands-on experience. Participation in any of the Department’s award-winning organizations allows students to network with professionals and gain valuable leadership skills. The Pi Sigma Epsilon professional sales and marketing fraternity is a nationally recognized leader among student chapters. The student chapter of the American Marketing Association has earned more International Chapter of the Year honors than any other chapter in the nation. The Collegiate Case Competition gives students valuable experience in strategy formation and marketing planning. UW-Whitewater’s Case Competition team has finished in the top three every year for the past five years.

Students interested in market research may participate in the student American Marketing Association’s research company, Creative Marketing Unlimited. This student-run organization serves the market research needs of local, regional and national companies.

The Department is housed in the new, state-of-the-art Timothy J. Hyland Hall, where students have access to cutting-edge technology.

Faculty/Staff Information

Faculty/Staff Office Phone Email
Victor Barger HH3424 (262) 472-4958
Robert Boostrom HH3430 (262) 472-6951
Pavan Chennamaneni HH3426 (262) 472-5473
Shannon Cummins HH3427 (262) 472-5454
Andy Dahl HH3417 (262) 472-6950
Kuo-Hsuan "Maxwell" Hsu HH3434 (262) 472-5471
Dennis Kopf HH3422 (262) 472-6948
Marilyn Lavin HH3428 (262) 472-4746
Jimmy Peltier HH3436 (262) 472-5474
Sharon Roy HH3421 (262) 472-5470
Carol Scovotti HH3432 (262) 472-5469
Yushan "Sam" Zhao HH3300C (262) 472-4798


University of Wisconsin-Whitewater
800 W. Main Street
Whitewater, WI 53190-1790
Directory Assistance: (262) 472-1234

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