Marketing

MORE INFORMATION
Scott Swanson, chair
Marketing Department
Carlson 4019
(262) 472-5472
swansons@uww.edu

Admissions Office
UW-Whitewater
Whitewater, WI 53190
(262) 472-1440
Fax:
(262) 472-1515
uwwadmit@uww.edu
Web site

The Department of Marketing in the UW-Whitewater College of Business and Economics provides students with the opportunity to prepare for a variety of business careers. As they move through their course work, students will not only learn marketing concepts, but will apply what they learn in areas such as selling, interactive marketing, entrepreneurship, consumer behavior, research, promotions, international marketing, product and service policies, and distribution strategies. By graduation, students will have had extensive experience in writing business reports and in presenting their ideas formally. The ethical responsibilities of business are an important component of the marketing curriculum. Marketing majors are also well equipped for careers that require numerical analysis and critical thinking.

The department of marketing offers a marketing major and the possibility of an emphasis in internet and direct marketing.

The College of Business and Economics is fully accredited by the Association to Advance Collegiate Schools of Business. This accreditation applies to both undergraduate and graduate programs.

Marketing graduates are well prepared for careers in a broad business area. The Marketing Department at UW-Whitewater is proud to count among its graduates many executives in leading Wisconsin and Fortune 500 companies. These careers may include the following:

• Advertising
• Database marketing
• Direct marketing
• E-marketing
• Interactive marketing
• International marketing
• Internet marketing
• Logistics
• Marketing planning and strategy
• Marketing research
• Product management
• Retail management
• Sales and sales management
• Services marketing

All faculty members in the Marketing Department hold doctoral degrees and academic staff members have at least master’s degrees. No teaching assistants teach classes. Faculty and staff are committed to teaching, but they are also involved in research and business consulting activities.

Each year, UW-Whitewater College of Business and Economics presents a research award. The Marketing Department has earned this award more frequently than any other department. Faculty in the department have a number of areas of specialization, including sales, international marketing, promotions, research, direct and Internet marketing, database marketing, product innovation, services and retailing. All of these specialties help enrich the classroom experience for students.

Preparation for the degree should begin in high school and continue with lower division university courses that develop skills in mathematics, communication and social sciences. Students interested in combining foreign language skills with business degrees, for example, can find rewarding opportunities within the field of international marketing.

The student chapter of the American Marketing Association (AMA) is the most decorated chapter internationally and has won the Chapter of the Year wards more than any other chapter. Pi Sigma Epsilon, a sales, marketing and management professional fraternity, has won the Lewis F. Gordon Top Chapter award more than any other chapter nationally.

In marketing, students are encouraged to take internships in addition to their regular course work. Students may be involved with internships part time during the school year or full time during the summer. The number of students doing internships increases each year. Among the companies that have hired marketing interns are:

• Cygnus Business Media
• Direct Supply
• Johnson & Johnson
• Northwestern Mutual Financial Network
• Target Stores
• Great America
• JCPenney
• Radio Shack
• Land’s End
• Harley Davidson

Starting salaries typically range from $35,000 to $45,000. The placement rate has remained consistently high with the most current information showing 95 percent of graduates being placed. A partial list of employers of recent graduates includes:

• Eastbay
• Target
• Federated Business Insurance
• Sanford Business-to-Business
• Harley-Davidson
• Pfizer Pharmaceuticals
• Levi Strauss
• Xerox
• Wal Mart
• Hormel Foods
• M&I Bank
• Mueller Sports
• Kohl's Department Store

Marketing majors have many opportunities to apply what they learn about selling, research, promotions, consumer behavior and distribution strategies.

The American Marketing Association (AMA) offers students a combination of professional, service and social activities. Under the umbrella of AMA, Creative Marketing Unlimited is a student-run marketing research organization serving real world business clients. Pi Sigma Epsilon (PSE), a sales and marketing student organization, has won honors as the top chapter in the nation. Mu Kappa Tau consists of honors students who have achieved high academic standards.

Required Marketing courses:

• Principles of Marketing
• Marketing Research
• Marketing Management

Elective Marketing courses:

• Business to Business Marketing
• consumer Behavior
• Database Marketing
• Direct Marketing
• Entrepreneurial Marketing
• International Marketing
• Internet Marketing
• Marketing in Service Organization
• Product Policies and Strategies
• Promotional Policies and Strategies
• Retail Management