MAGD - Visual Media Design 

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MAGD 150 INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT  3 u
This interdisciplinary course provides an overview of the multimedia industry. Special attention is given to the study of multimedia applications, approaches, and related industry, policy, ethical and impact issues. 

MAGD 210 VISUAL DESIGN FOR DIGITAL MEDIA 3 u
This course introduces students to 2 dimensional design vocabulary with practice through a raster based visual imaging application - Photoshop. This course provides technical proficiency in image making and introduces the relationship of raster design to other media such as Dreamweaver, Flash, InDesign, etc. Visual organization principles/strategies, color theory and management, pixel-based character development and animation concepts will also be addressed. 

MAGD 220 DRAWING FOR DIGITAL MEDIA 3 u
This course is designed to help students develop drawing skills including technical drawing for 2D and 3D animation. The course content will include creation of cartoon drawings, study of realistic drawing, study of environmental drawing for cartoon stories. The major software covered in this class will be Adobe Illustrator. 

MAGD 270 WEB DEVELOPMENT 3 u
This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. The focus will be on creating interactive experiences that are both functional and engaging. The course addresses topics including storyboarding, XHTML, Cascading Style Sheets, and JavaScript. Assessment and usability testing of websites is also an important part of the course. This is a class for beginners and assumes no previous experience or expertise.
Prereq: MAGD 150 and MAGD 210 

MAGD 271 FLASH DEVELOPMENT 3 u
This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of display media.
Prereq: MAGD 150 and MAGD 210 

MAGD 487 ADVANCED MEDIA ARTS TEAM PROJECTS I 3 u
As the culmination of the MAGD sequence, students will pitch, plan, design and build a large group media project as well as smaller projects. Students will implement the knowledge they have acquired individually in courses in the MAGD sequence and learn how to work in groups. Students will also begin to build a working portfolio that demonstrates their skills and showcases their understanding of the media arts and game development process.
Prereq: MAGD 150 and MAGD 210 and MAGD 220 and MAGD 270 and MAGD 271 and 12 additional credits in the major and consent of instructor 

MAGD 488 ADVANCED MEDIA ARTS TEAM PROJECTS II 3 u
Students will take projects developed to the Beta stage in MAGD 487 and complete them. Projects will undergo several rounds of usability testing and have been assessed by the clients for whom they were developed. Marketing and commercial development of projects will be discussed and students will be encouraged to move completed work out of the university setting and into the community.
Prereq: MAGD 487 and consent of instructor 

MAGD 490 WORKSHOP 1 u
Prereq: Consent of Instructor 

MAGD 498 INDEPENDENT STUDY 1-6 u
Repeatable for a maximum of six credits in major/degree.
Prereq: Consent of Instructor 

ARTSTDIO 376 VISUAL DESIGN FOR THE WEB 3 u
This course provides instruction in the development and creation of web sites from an art and design perspective, understanding its impact on communication. The importance of visual language will be stressed, and its integration with sound, movement, and interactive navigational devices. Instruction in the fundamental structural principles of web design will be an underpinning for all information. Software instruction may include Dreamweaver and Flash.
Prereq: MAGD 210 OR MAGD 220

ARTSTDIO 377 HD/DV DESIGN FUNDAMENTALS 3 u
This intermediate level media design studio course expands students' understanding and technical skills in art and design towards creating artistic time based, 4/D, HD original content using DV and sound effects strategies. Aesthetically important digital skills will be further developed and students will learn to design artistic solutions through practical and experimental 4/D multimedia creations techniques. Special attention is given to advancing personal expression, artistic exploration, original multimedia design and skill building. Practical 4/D application of original artwork, photo imaging, digital video compositing and sound effects in the field of art, graphic design, art performance and multimedia design in web and non-web delivery media will be addressed.
Prereq: ARTSTDIO 102 and ARTSTDIO 287 or MAGD 210 AND MAGD 220 

ARTSTDIO 379 INTERACTIVE MEDIA DESIGN 3 u
Interactive Multimedia Design is an advanced studio based course and applies principles of visual communication and aesthetic theory to the design of interactive multimedia projects. Emphasis will be placed on original content creation, sequential page design theory and visual interface design with user centered needs and objectives as relevant guides for aesthetic approach and organizational solutions. Interactive products produced by students will be artistic, informational, promotional and persuasive and will involve page interface design and planning, original content creation and integration of animated text and graphics, digital video and sound effects.
Prereq: ARTSTDIO 102 and ARTSTDIO 287 or MAGD 210 AND MAGD 220

ARTSTDIO 380 3D MODELING-IMAGING- ANIMATION I 3 u
This course introduces graphic design and multimedia digital arts students to basic 3D software usage, imaging and new animation strategies using Maya 3D software. The goal of this course is to develop students' understanding of 3D static imaging, 3D motion, and visual effects creation in 3D models, lighted scenes, 3D environments and industry standard practices.
Prereq: ARTSTDIO 102; ARTSTDIO 381 or ARTSTDIO 287; or consent of instructor

ARTSTDIO 384 ILLUSTRATION 3 u
A studio course for the advanced art student in the various types and techniques of illustration, using traditional media.
Prereq: ARTSTDIO 202 and ARTSTDIO 321.

ARTSTDIO 385/585 ELECTRONIC ILLUSTRATION 3 u
Electronic Illustration will present techniques, concepts and practices that are part of the field of Illustration. The class will pay special attention to the development of these within the context of computer technology. A variety of imaging software will be used, including Adobe Illustrator, Photoshop, Painter.
Prereq: ARTSTDIO 287 and ARTSTDIO 202.

ARTSTDIO 388/588 MOTION GRAPHIC ANIMATION STUDIO I 3 u
This course is focused on the study of kinetic art and aesthetic interdisciplinary activities using graphics, typography, computer/video visual imaging and sound synthesis. Students will create time based digital multimedia presentations, using computer animation and design/illustration software applications, digital video effects, photo/video image processing, sound recording, interactive sequence scripting, sound synthesis and video production procedures.
Prereq: ARTSTDIO 102 and ARTSTDIO 287, or MAGD 210 and MAGD 220, or consent of instructor.

ARTSTDIO 476 ADVANCED WEB DESIGN STUDIO 3 u
Visual Design for Web introduces the basic concepts of instruction to the development and creation of web sites from an art and design perspective, and describes its impact on communication. ARTSTDIO 476 will allow students to take the principles and skills taught in ActionScript 3.0 in Flash and explore ActionScript's most powerful features, including creating advanced navigational interfaces and special effects using XML data and adding accessibility to files via closed captioning.
Prereq: ARTSTDIO 376

ARTSTDIO 477 ADVANCED HD DV MOTION CAPTURE STUDIO
Introduces the basic concept of creating artistic time-based, 4/D, HD original content using DV and sound effects strategies. This advanced HD DV Motion Capture Studio will allow students to focus on the one of the specific fields of creating high quality of HD/DV which are required by the industry designs. An advanced class to take the basics of computer animation to an advanced level by including advanced knowledge of audio, motion effects, filter effects, color and using Color Keying features to remove backgrounds, editing multi-track audio and audio effects, color correction and troubleshooting problems are also covered.
Prereq: ARTSTDIO 377

ARTSTDIO 482 ILLUSTRATION II
An advanced course concentrating on the development of illustration skills and techniques. Emphasis placed on the development of a personal approach to conceptual and visual problem solving related to editorial, advertising and specialized fields of illustration.
Prereq: ARTSTDIO 384, ARTSTDIO 303.

ARTSTDIO 488 MOTION GRAPHIC ANIMATION STUDIO II
Students expand conceptual/technical/artistic skill in motion animation with self directed project objectives challenging students to target concepts to specific artistic/industry responsive animation outcomes. Further exploration of blue screen compositing, sound and special effects, for performance, film/TV, game and idevice distribution including an introduction to motion capture is expected.
Prereq: ARTSTDIO 388

Location

Center of the Arts
950 W. Main Street
Whitewater, WI 53190

College Connections

54.197.94.241