What Class is That?
A guide to the classes for your major.
Having the ability to pick and choose which classes you’ll take to fulfill the requirements of your major can be beneficial. If you don’t like the sound of that class, don’t take it (although some classes must be taken); if it sounds intriguing, sign on up.However, as you sit with your checklist in hand, or scroll through the endless pages of WINS in search of the perfect class, you may find the task a bit overwhelming. Such classes as “Speech 110” or “Journalism 243” are indeed classes, but what exactly do they entail?
These pages are meant to be a simple guide, aiming to shine a little light on those sometimes mysterious classes.
Separated by major, these classes make up the majority of the credits for each specific area of study. This list provides basic summaries to these classes. Not all of them can be taken at any time, for whatever reason … there may be requirements: mandatory prerequisites, limited semesters offered, availability etc. There are detailed checklists available that provide that information. Most majors also allow you to do an internship, travel study, or independent study for credit. Consult the relevant checklist, as well as the specific department directly for that information.
Speech Majors
(Interpersonal Communication, Organization Communication, Public Relations, Electronic Media)
Go to courses that start with "A"
Go to courses that start with “E”
Go to courses that start with “I”
Go to courses that start with “J”
Go to courses that start with “M”
Go to courses that start with “S”
Journalism
(Print Journalism, Broadcast, Advertising)
Go to courses that start with “J”
Multimedia
(Digital Arts - Communication Track)
Go to courses that start with “A”
Go to courses that start with “J”
Go to courses that start with “M”
Go to courses that start with “S”
*Class descriptions were taken off either the UW-Whitewater WINS Web site, or from professors’ provided syllabus; descriptions are subject to change. For questions or concerns, contact the professor directly. The professor for your specific section can be found on WINS.
Speech Majors
| Interpersonal Communication, Organization Communication, Public Relations, Electronic Media |
A
Back to topACINDP 150 - Introduction to Multimedia Studies
Over the course of the semester this class will consider the following questions: What is multimedia? What happens when text, images, audio, video and animation change from analog to digital? Which software programs enable this transition? How does interactivity change the media equation? How do these technologies change us and affect the quality and tenor of our lives? Students will gain an understanding of the fundamental elements of the design process for multimedia.E
Back to topENGLISH 372 - Technical & Scientific Writing
English 372 is intended to anticipate the types of writing you will do in your professional careers; as such, the class itself will in many ways become a virtual workplace. You will encounter several real-life models through a variety of writing assignments based on common professional circumstances.ENGLISH 378 - Prose Stylistics
Introduction to analysis of prose style through intensive study of a broad range of contemporary styles ranging from popular to business, technical and academic styles. Application of the principles of style in student writing.ENGLISH 478 - Applied Prose Writing for Desktop Publishing
A practical course in preparing writing for printing and publication. Students will learn how to edit and proofread prose to make it readable and stylistically appropriate for its readership and purpose. Using desktop publishing technology, students will produce camera-ready publications combining text and illustrations.I
Back to topITBE 141 - Concepts of Business
Introduction to the organization and operation of the business enterprise system in the American economic system and in a global economy; surveying management, marketing, production, accounting, finance, administrative support, and risk management; career exploration for those in the process of selecting a career; utilizes microcomputer in quantifying business decisions.J
Back to top | Class Number: 200 - 300 - 400JOURNALSM 220 - Foundations of Advertising
This course is a general overview of the principles and practices of advertising. It’s a business that is changing rapidly; as consumers have a myriad of choices battling for their time, and they’ve become overexposed to advertising messages. In addition, advertisers demand greater accountability for their advertising expenditures. This course will give a general overview of advertising and the processes used to make it effective in growing brandsJOURNALSM 248 - Publication Layout
This course is a study of newspapers, magazines, newsletters and other print publications. It integrates the writing, editing and proofreading skills acquired in previous courses with the selection and placement of graphic elements and stories, the basics of print media production, and the fundamentals of software used professionally for design and layout. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.JOURNALSM 303 - Feature Writing
A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.JOURNALSM 310 - News Photography
Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines, advertising, and on-line publications.JOURNALSM / SPEECH 241 - Electronic Media Writing
Provides students with a knowledge of and experience with radio and television advertising formats and techniques. Upon completing this course, students will have written professional-looking samples suitable for a portfolio demonstrating fluency in these formats. Students will also hone critical skills through analysis and critique of existing ads and those of their class colleagues.JOURNALSM 326 - Communication & Gender
Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.JOURNALSM / SPEECH 364 - Advertising & Public Relations Operations Management
This course provides students with specific knowledge and preparation for the effective management of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic effects of public relations’ and advertising’s communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.JOURNALSM 420 - Law of Mass Communication
Familiarizes students with the broad principles and key applications of First Amendment law as it relates to the mass media in the United States.JOURNALSM 430 - Communication & Public Opinion
This course will help students develop an understanding of public opinion, not only in definition, but also its value in our democracy. The class will focus on public opinion in a political, as well as communication context. Through readings and course work, students will witness how public opinion helps form concepts, attitudes and perceptions of issues.M
Back to topMARKETING 311 - Principles of Marketing
Studies the activities involved in the distribution of goods and services in a system-analysis framework. This course examines consumer buying behavior and marketing functions within the firm. In addition, students will investigate constraints imposed on decision makers and evaluate the performance of marketing in terms of social and economic efficiency.MARKETING 350 - Promotional Policies & Strategies
This upper level marketing elective is designed to give you firsthand experience designing a comprehensive marketing plan including advertising, media planning, creative strategy, budgeting, and communications processes. In addition, students will examine ethical and legal issues related to marketing. Students will also study and use direct marketing and sales promotion in their marketing plans and campaigns.MARKETING 420 - Consumer Behavior
Survey of social science theories pertinent to information processing, human behavior, and social interaction. Emphasis is placed on using this information to develop marketing strategies.S
Back to top | Class Number: 200 - 300 - 400SPEECH 202 - Principles of Public Relation
This course will introduce you to principles of and practices in public relations. During the semester, students will define public relations and examine its role in the organization. Students will explore the influences that public relations activities have on society. Legal and ethical issues with which the public relations professional must cope will be discussed in this class. Students will learn a systematic approach to researching, planning, and executing public relations programs. Finally, students will look at some of the specific PR challenges that different kinds of organizations face.SPEECH 203 - Public Relations Tactics I
This course is a beginning exploration of public relations writing styles as they apply to selected, major types of public relations discourse.SPEECH 204 - Public Relations Tactics II
An intermediate exploration of the public relations communication styles as they apply to various media, including research, image and video-news releases, interactive news releases, social media/Web 2.0, and proposals.SPEECH 228 - Interpersonal Communication
Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.SPEECH 230 - Radio Practicum
A laboratory course in which the student participates in at least one area of radio broadcasting: Announcing, engineering, interviewing, or publicity.Back to top
SPEECH 231 - Practicum in Cable Television Production
Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance.SPEECH 232 - Foundations of Electronic Media
An in-depth survey of the historic developmental, technological, economic, programming, social impact, and regulatory foundations of the broadcasting and electronic media communications industries in America.SPEECH 234 - Electronic Media Announcing
Emphasizes the development of professional speech and performing habits for radio, television, and related electronic media. Training in proper use of announcing related technical equipment provided. Vocal and performing styles pertinent to the presentation of entertainment, information, and persuasion for electronic media are presented within an applied framework.SPEECH 236 - Introduction to Cinema
Focuses on understanding and appreciating film as a unique visual communication experience. Includes an introduction to the understanding of film language and different theories of film aesthetics and criticism.SPEECH 238 - Fundamentals of Video Production
This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.Back to top
SPEECH 239 - Fundamentals of Audio Production
A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.SPEECH 240 - Public Speaking
Study of the theory and techniques of public address with required presentation of speeches.SPEECH 242 - Small Group Communication
This course concerns the theory and practice of small group and team communication. Through lectures, discussions, readings and selected experiential exercises and assignments, we will investigate several primary concepts about small group and team communication that apply to diverse contexts. Topics related to small groups and teams include: systems, norms, roles, cohesiveness and groupthink, group development and team evolution, decision making and problem solving, conflict management, and leadership.SPEECH 244 - Communication and Interviewing
Additional study in interpersonal communication as it functions in various types of interview situations. Application and analysis of effective interpersonal communication choices in specific interview situations.SPEECH 246 - Electronic Media News writing and Production
Development of the skills of broadcast news gathering, writing, and editing.Back to top
SPEECH 302 - Public Relations Strategies
An examination, using case studies, of the theories and research which support the selection of various public relations strategies to solve problems. Issues such as responding to crisis situations, applying ethical principles to public relations problems, and assessing the use of emerging technologies are also addressed.SPEECH 303 - Practicum in Public Relations
Planning and execution of public relations tactics, e.g., newsletters, media relations programs, special events, etc., for client organizations under the direction of a faculty member.SPEECH 305 - History of Mass Communication
An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass media and society.SPEECH 320 - Advanced Audio Techniques
An advanced level course that studies the utilization of multi-track digital systems in broadcast, recording and sound re-enforcement environments. Students critique and analyze existing works and produce related audio materials in various genres.SPEECH 321 - Nonverbal Communication
Nonverbal dimensions of interpersonal communication (physical behavior, facial expression, eye behavior, personal space, personal appearance-clothing, touch, voice and the use of objects) focusing upon their actual interaction with verbal or speech communication. Study of concepts and actual participation in nonverbal exercises/simulations.Back to top
SPEECH 325 - Psychology of Speech
The purpose of this course is to provide students with an overview of the acts involved in speaking and listening in relation to human communication and behavior. Specifically, students will look at the physiological as well as the cognitive elements operating when humans interact. This course is designed to include lectures, discussions, and in- and outside class activities to aid in the comprehension of course material discussed in lecture and the texts.SPEECH 326 - Gender Communication
Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.SPEECH 327 - Introduction to Organizational Communication
The purpose of this course is to examine the structure and function of communication in organizational settings. Because this course is both theoretical and applied, the course format will consist of assigned readings, analysis of case studies, class discussion and activities designed to aid in the diagnosis and treatment of communication problems in organizations.SPEECH 328 - Communication Conflict Resolution
This course provides a communications perspective of the nature and possible methods of resolution of conflict.SPEECH 330 - Corporate & Industrial Video Production
The course will introduce students to the nonbroadcast video production marketplace. Students will gain experience in video production techniques, as well as in creating proposals, scripts, and most importantly, communication skills when working with a client.Back to top
SPEECH 331 - Producing and Directing Practicum
Participation of a program producer and/or director for television programming created for the University Cable Television System.SPEECH 332 - Practicum in Television News
Participation in the planning and production of regularly scheduled television newscasts created for the University Cable Television system.SPEECH 333 - Principles of Electronic Media Programming
An examination of radio and television as a major communication industry with particular emphasis on those factors which influence program content.SPEECH 335 - Advertising Video Production
Students develop and apply advanced studio and field video production skills for the production of television advertising.SPEECH 340 - Speech Writing
Students learn about the principles and process for researching, writing and delivering formal speeches that they may give or prepare for others to present. Students will write speeches and presentations for particular occasions. The course also covers strategies for handling public speaking opportunities and counseling speakers about their speaking skills and the varying demands of public speaking occasions.Back to top
SPEECH 344 – Argumentation
The theory of argument: Logical development and support of propositions. Application of theory in practical situations.SPEECH 345 - Persuasion
The purpose of this course is to learn about persuasion as students make decisions and try to influence others in both personal and professional contexts. Because this course is both theoretical and applied, the course format will consist of assigned readings, online discussions, activities, and assignments designed to aid in the analysis and application of persuasive approaches and strategies.SPEECH 363 - Health Communication and Social Support
This course provides an overview on the field of health communication, with special emphasis given to theory and research on social support messages. Factors that influence the provision and reception of social support messages are examined in a variety of different contexts (e.g., relational, familial, support group, workplace, on-line). Assessment of health communication messages occurring while giving social support, dilemmas of social support interactions and failures in the communication of health messages are also considered.SPEECH 368 - Family Communication
This course is designed to enhance students’ understanding of communication in familial relationships. Topics such as parent-child relationships, sibling relationships, family stereotypes, aging family members, and cultural variations in family interactions will be covered.SPEECH 402 - Public Relations Planning
Application of public relations principles, tactics and strategies to a client’s public relations problem or opportunity, through the development and use of public relations planning skills.Back to top
SPEECH 420 - Listening Behavior
This course focuses upon the study of theory and research concerning the process of listening in human communication. It strives to enable students to better understand physiological and psychological aspects of the listening process, how these aspects impact listening behavior, and how to improve one’s own listening skills in both personal and professional contexts.SPEECH 422 - Communication Theories
Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a “meaning-centered” focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.SPEECH 424 - Cross Cultural Communication
This course is concerned with cultural diversity and with understanding and identifying the problems that can occur when persons from different cultures engage in face-to-face communication. Both international and domestic cultures will be included. International cultures are primarily non-Western cultures, such as those cultures that exist in Africa, Asia and the Middle East. Domestic co-cultures include African-American, Hispanic, Hmong, and Native American, among others.SPEECH 427 - Communication Training
This course is designed to provide students with an overview of Communication Training in Organizations in an interactive, fun and hands-on environment. Through assigned readings, guest lectures, interviews with experts in the field and several group projects, students will learn about the field of Training and Development as a potential career for Communication Majors.SPEECH 429 - Communication Needs Analysis
This course examines the critical issues associated with doing applied work in organizational communication. Theoretical and empirical questions are addressed in this regard. On the basis of this knowledge, the student then learns by conducting an audit of the communication climate for a specific organization.Back to top
SPEECH 431 - Mass Communication in Society
This course is designed to provide students with knowledge and understanding of concepts and theories in the use and presentation of news and information in texts and images communicated across multiple platforms, which include but are not limited to print, broadcast, the Internet and mobile devices.SPEECH 440 - New Communication Technologies
This course examines the major innovations in the telecommunication industry. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.SPEECH 445 - Campaigns and Social Movements
Advanced study of the process of persuasion as it relates to significant campaigns and/or social movements such as Civil Rights, Women’s Movement, and Political Campaigns. Applications and analysis of persuasion and campaigns and/or social movements through term papers, exams, and presentations.SPEECH 460 - Applied Persuasion
In this course, students will learn (a) different rhetorical persuasive devices and how to apply them, and (b) application of persuasion principles to mass communication, workplace interactions, client-based projects, and interpersonal endeavors. Upon completion of the course, students should have a portfolio of persuasion artifacts (resume, print ad, etc.) reflecting their skills.SPEECH 463 - Applied Health and Wellness Communication
In this course, students will develop awareness of major issues affecting health and wellness in their community; learn to critically examine health and wellness messages communicated by stakeholders in the media as well as in one’s community; learn theories that help explain persons’ health-related behaviors; gain an enhanced understanding of public health issues in the United States; and collaborate with classmates on research projects concerning communication, health and wellness.Back to top
SPEECH 485 - Communication Research Methods
Provides students with an introduction to social scientific thinking as it applies to the communication discipline. Increases students’ awareness of the ethical issues that are associated with conducting research involving human subjects. Provides students with exposure to a variety of research methods, including surveys, field studies, experiments, and textual analysis. Familiarizes students with the statistical inference principles that are used to interpret the results of research investigations. Improves improve students’ ability to describe and critique (both orally and in writing) a research report published in one of the Communication journals. Also helps students better understand the role of human information processing and independent critical thinking in our modern, global society.SPEECH 487 - Senior Electronic Media Project
This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.SPEECH 489 - Advancements in Organizational Communication
This course is an upper-level undergraduate course on advanced organizational communication issues. Prior knowledge gained by students in the introductory organizational communication class, as well as other courses, will be applied when discussing course materials. The topic for this section of Advancements in Organizational Communication is surviving the workplace. This course integrates theoretical and pragmatic application of concepts to your survival, much less the ability to thrive in the workplace.SPEECH 494 - Seminar
Variable topics. Group activity. An advanced course of study in a defined subject matter area emphasizing a small group in intense study with a faculty member.Journalism
| Print Journalism, Broadcast, Advertising |
J
Back to top | Class Number: 200 - 300 - 400JOURNALSM 210 - Foundations of Print Journalism
This class is an in-depth survey of the development of the print media industry in America; its social and historical impact is examined along with its legal foundations.JOURNALSM 220 - Foundations of Advertising
This course is a general overview of the principles and practices of advertising. It is a business that is changing rapidly, as consumers have a myriad of choices battling for their time, and they’ve become overexposed to advertising messages. In addition, advertisers demand greater accountability for their advertising expenditures. This course will give a general overview of advertising and the processes used to make it effective in growing brands.JOURNALSM 241 - Electronic Media Writing
This course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.JOURNALSM 243 - Mass Media Writing
This course is appropriate for students seeking to develop an understanding of the media and several of its aspects associated with print, broadcast and online journalism. Most students taking this course have never written a story before. Students will be encouraged to practice their writing, sometimes in class, and to share their experiences with the whole class. There will be time devoted to reading various newspapers on-line at the start of each class. Students are encouraged to make use of the computers in class for reading a variety of news stories on-line from newspapers, the major networks and magazines. While a great deal of time will be devoted to lectures aimed at providing background on how best to prepare to write and prepare a story, professional news people will be invited to speak and there also will be an occasional video on news reporting techniques, public relations activities and ad use and placement in the media.JOURNALSM 244 - News Gathering
In this course you will learn the basics of writing for several media, including newspapers, the World Wide Web, broadcast news (radio and television), public relations and advertising. By the end of this course you should be able to research, report and write a news story for different media. You will develop your writing, reporting and interviewing skills and sharpen your news judgment. You will learn to write for the media in a concise, accurate and fair manner and to work under deadline. You also will brush up your grammar, spelling and punctuation skills, and familiarize yourself with the Associated Press style and broadcast writing style.Back to top
JOURNALSM 245 - Publication Editing
In this course students will be introduced to the editing profession as practiced at newspapers, magazines, trade journals, newsletters and Web sites. Students will learn to copy edit stories for Associated Press style, grammar, punctuation, sentence structure, usage and content. Students will learn the importance and proper use of leads, attribution and quotes for news stories, as well as industry standards governing fairness, taste and avoidance of libel. Students will learn about changes in the media business, including the role of editors in creating publications for increasingly fragmented and specialized audiences.JOURNALSM 246 - Electronic Media Newswriting and Production
This class emphasizes the development of professional news writing skills for electronic media, including print, radio, television and the Internet. While the course focuses primarily on improving writing, it will also include production/performance elements.JOURNALSM 248 - Publication Layout
This course is a study of newspapers, magazines, newsletters and other print publications. It integrates the writing, editing and proofreading skills acquired in previous courses with the selection and placement of graphic elements and stories, the basics of print media production, and the fundamentals of software used professionally for design and layout. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.JOURNALSM 270 - Multi-Media Production 1: Communication and Web Development
Multimedia Production I is a practical introductory course to the world of interactive digital media design. The focus is on creating interactive experiences that are both functional and engaging. This task is approached from various points-of-view: design, usability, technique, and entertainment. This is a class for beginners and assumes no previous experience or expertise. It does, however move quickly.JOURNALSM 271 - Multi-Media Production 2: Communication and Local Media
The goal of this class is to develop interesting, compelling interactive environments. The focus is on interaction from a communication perspective. Thus we consider the creation, delivery and reception of many kinds of communication: stories, educational content, advertising content, art, music, video, graphics, imagery and anything else we feel like communicating. Multimedia Production II builds on the foundation of Multimedia Production I. Flash ™ software allows us to have more control over the environment in which the user is placed. The software allows for much more sophisticated use of graphic design, programming and interactivity. This class also examines issues of usability. This class starts with the assumption that you know HTML, elementary Photoshop, basic JavaScript and the basics of pre production for all media.Back to top
JOURNALSM 304 - Sports Journalism
This course looks at the methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage.JOURNALSM 305/505 - History of Mass Communication
This class introduces students to the history of mass communication from ancient times through the development of American journalism and the emergence of the Internet. Students will learn about the historical development of mass communication technology. Students will learn about the phases of development of journalism in the United States from the Colonial era through the 20th century. Students will learn about the social, political and economic context in which U.S. mass media arose. Students will learn the function and purpose of historiography. Students will read and analyze specific topics in the history of mass communication through a group project and the production of a research paper.JOURNALSM 310 - Publication Photography
This course is a study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines, advertising, and on-line publications. To advance students’ knowledge and skills in the following areas: Visual communication basics, photography fundamentals, understanding of digital cameras vs. traditional cameras, planning and strategy involved in creating photographs for various publication types, editing and enhancing photos on the computer, ethics and legal considerations related to digital photography. Students are required to have a digital camera to successfully complete this course. If you do not have access to a camera, please contact the instructor. Students also need to have a USB flash drive that can be devoted to this class.JOURNALSM 320 - Advertising Copywriting and Layout
In this class students will study the principles and practice in the writing of copy and visual design of persuasive messages such as advertising, sales promotion, direct response, and others. It includes writing and design for print and broadcast media, across products and services and presentation of materials.JOURNALSM 322 – Advertising Media Planning and Buying
This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.Back to top
JOURNALSM 332 - Practicum in Television News
Each student enrolled is responsible for serving in various roles of the TV news production team. This includes: reporting, writing, shooting video, producing and directing. Everyone in the class will have specific responsibilities for which he/she will be primarily responsible at various times during the semester. However, the policy of the class is to have everyone participate in various phases of TV news. Deadlines will also be set for the development of stories.JOURNALSM 341 - Television News Reporting and Production
This class will develop the student’s understanding of the contextual layout of news stories, including the writing, researching, production and presentation. Through the use of exams and assignments, each student will have the opportunity to gain knowledge and experience elements of successfully producing news content in an organized and creative presentation. Acceptable presentations will also be considered for UWW-TV News.JOURNALSM 350 - Writing For Multimedia
This course provides students with an understanding of the differences between print and electronic writing. Students will explore a variety of multimedia online writing.JOURNALSM 364 - Advertising and Public Relations Operations and Management
This course provides students with specific knowledge and preparation for the effective management of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic effects of public relations’ and advertising’s communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.JOURNALSM 406 - Reporting Public Affairs
The goal of this course is to introduce students to chronicling and writing stories associated with our basic government institutions—courts, the state legislature, city councils, school boards, police, county boards and various agencies of federal, state and local governments. The class is based on promoting first-hand experience in covering government at all levels. There will be an emphasis on practical reporting experience with weekly writing assignments developed to introduce students to the workings of civil, criminal and federal courts and various government bodies and agencies. Students will be expected to cover a variety of government meetings, including events that may occur on and off campus.Back to top
JOURNALSM 420/620 - Law of Mass Communication
This class will familiarize students with the broad principles and key applications of First Amendment law as it relates to the mass media in the United States. Students will learn about the development of the law in subject areas including freedom of information, incitement, libel, privacy, obscenity, commercial speech, broadcast regulation, the Internet and copyright. Students will become familiar with the U.S. legal system and the process by which constitutional law arises: judicial review by appellate courts; the workings of the United States Supreme Court; the role of precedent; and the development of legal tests or formulas that can be applied across a range of real or hypothetical cases. Students will learn legal fundamentals that are crucial to all media professionals, especially the avoidance of practices that may invite a libel lawsuit. Students will demonstrate their understanding of legal reasoning and the use of legal sources by participating in discussion, completing small-group exercises, and producing a case brief and a research paper.JOURNALSM 423 - Advertising Campaigns
This course is designed to provide students with a total learning experience that approximates, as closely as possible, to the development of a “real-world” advertising campaign. It requires students to draw upon previous advertising learning and apply it to the actual situation. Everything from marketing strategy, planning, research, pre and post testing of concepts and creative development will be included in this course.JOURNALSM 430 - Communication and Public Opinion
This course will help students develop an understanding of public opinion, not only in definition, but also its value in our democracy. The course will focus on public opinion in a political, as well as communication context. Through readings and course work, students will witness how public opinion helps form concepts, attitudes and perceptions of issues.JOURNALSM 431 - Mass Communication in Society
This course is designed to provide students with knowledge and understanding of concepts and theories in the use and presentation of news and information in texts and images communicated across multiple platforms, which include but are not limited to print, broadcast, the Internet and mobile devices. These concepts and theories address: Diversity in mediated communication, functions of mediated communication, audiences of mediated communication, political communication, effects of mediated communication, relationship between mediated communication and the political, economic, technological, legal, multicultural and historical factors that shape the American media.JOURNALSM 485 - Communication Research Methods
This course is an advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research. This class teaches students about the different methods of academic research.Back to top
Multimedia
| Digital Arts - Communication Track |
A
Back to top | Class Title: Art & Communication Interdepartmental (ACINDP) - Art History - Art Studio| Art & Communication Interdepartmental |
ACINDP 150 - Introduction to Multimedia
This interdisciplinary course provides an overview of the multimedia industry. Special attention is given to the study of multimedia applications, approaches, and related industry, policy, ethical and impact issues.ACINDP 151 - Multimedia Aesthetics
This course provides an overview of the aesthetics of multimedia design. Special attention is given to the study of contemporary interactive tools and their use in visual, oral and animated art, design and communication.ACINDP 487 - Senior Multimedia Project
This course allows students the opportunity to complete a capstone multimedia project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects to the class and to the public. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.| Art History |
ARTHIST 202 - Survey: Renaissance to Present
An investigation of major works in painting, sculpture, architecture, and related arts from the early Italian Renaissance to 1900. Students develop skills in artistic analysis and an understanding of the discipline of art history. Slide illustrated.| Art Studio |
Back to top | Class Number: 100 - 200 - 300ARTSTDIO 102 - Two-Dimensional Design
This course is dedicated to the study of design for the flat surface. A variety of techniques, tools and materials are used to examine the basic elements, principles and concepts of visual organization. Emphasis is place on the development of problem solving skills and ideation.ARTSTDIO 180 - Introduction to Advertising Design
An introductory course for non-art majors covering the principles, materials, procedures and applications of advertising design. A student may not register for 110-180 if previously or currently enrolled in any 110-300 level course or above, unless departmental approval is obtained.ARTSTDIO 201 - Drawing I
An introduction to the basic concepts in drawing. This course provides a systematic exploration of the drawing methods with an emphasis on traditional approaches to line, form, composition, perspective & chiaroscuroARTSTDIO 287 - Computer Graphics for the Artist
Creation of computer generated artwork on the Amiga and MacIntosh systems with an emphasis on photo based digital imaging techniques. Lecture content includes discussions, readings and visual presentations on contemporary usage of electronically generated art and design.ARTSTDIO 311 - Photography Expression & Experimentation
Lectures, demonstrations, and darkroom work sessions constitute a basic introduction to photographic tools, techniques, and expression. Media: black and white prints.ARTSTDIO 381 - Graphic Design
An introductory studio course familiarizing the student with graphic design basics: typography, the creative process, design terminology and theory, design principles, tools and materials, 2-D layout, and basic computer techniques.ARTSTDIO 382 - Graphic Design II
Emphasis is on conceptual and visual problems in graphic design. The student analyzes, defines objectives, develops and presents graphic solutions relating to communication in book design, magazine layout, and informational graphics.ARTSTDIO 384 - Illustration
A studio course for the advanced art student in the various types and techniques of commercial illustration, using traditional media.ARTSTDIO 390 - Digital Photography/Digital Imaging
An exploration of digital photography and electronic imaging techniques for art and design. Using both low and high-resolution filmless cameras and digital imaging techniques, students will learn the fundamentals of camera operations through photographic manipulation. Activities will include experiences in original still photography, panoramic VR photography, studio & location lighting, visual aesthetic planning, concept development, team building, special effects and professional technical production practices.J
Back to topJOURNLSM/SPEECH 270 - Multimedia Production I
This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. The focus will be on creating interactive experiences that are both functional and engaging. The course addresses topics including storyboarding, XHTML, Cascading Style Sheets, and JavaScript. Assessment and usability testing of websites is also an important part of the course. This is a class for beginners and assumes no previous experience or expertise.JOURNLSM/SPEECH 271 - Multimedia Production II
This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.JOURNLSM 310 - Publication Photography
Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.JOURNLSM/SPEECH 350 - Writing for Multimedia
To provide students with an understanding of the differences between print and electronic writing. We will explore a variety of multimedia online writing.JOURNLSM/SPEECH 352 - Interactive Communication & Multimedia Production
Interactive Communication and Advanced Multimedia Production is a course in which students apply principles of communication theory to the production of interactive multimedia projects. Students will produce multimedia projects for on- and off-campus clients. Emphasis is placed on understanding the role of the production team in multimedia production and advanced applications of multimedia software.JOURNLSM 420 - Law of Mass Communication
Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.JOURNLSM/SPEECH 431 - Mass Communication in Society
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.M
Back to topMUSIC 452 - Midi Techniques
A study of Musical Instrument Digital Interface sequencing technology. Students will use the UW-W MIDI Lab's computer, synthesizer, digital recording and sound processing equipment, and sequencing software. A final recording project will incorporate both live and digital sound sources.S
Back to top | Class Number: 200 - 300 - 400SPEECH 238 - Fundamentals of Video Production
This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.SPEECH 239 - Fundamentals of Audio Production
A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.SPEECH 320 - Advanced Audio Techniques
An advanced level course that studies the utilization of multi-track digital systems in broadcast, recording and sound re-enforcement environments. Students critique and analyze existing works and produce related audio materials in various genres.SPEECH 330 - Corporate & Industrial Video
This video production course examines the uses of video technology in non-broadcast settings. Particular attention is spent on marketing, public relations, training and employee communication applications.SPEECH 335 - Advertising Video Production
Students develop and apply advanced studio and field video production skills for the production of television advertising.SPEECH 345 - Persuasion
A study of the process of persuasion: Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.SPEECH 351 - Gaming: Theory and Practice
This course requires students to engage in and analyze a variety of interactive media: games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.SPEECH 422 - Communication Theories
Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a "meaning-centered" focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.SPEECH 440 - New Communication Technologies
This course examines the major innovations in the telecommunication industry. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.Back to top
