Ways to Give to the College of Arts and Communication
There are numerous ways that you may make a gift in support of our College - everything from simply writing a check for your annual gift in support of our current needs to a major or planned gift for endowment or a capital project. If you would like more information on any of these types of gifts, feel free to contact the College Advancement office or the UW-W Foundation.
Gifts of Cash
Gifts of cash are the most trouble-free and direct way to make a gift. These gifts may provide annual student or project support or fund endowment opportunities such as scholarships, fellowships, programs or support for professorships. By the simple act of writing a check payable to the UW-Whitewater Foundation, you can make your contribution. If you wish to direct your gift to a specific fund, make the specification in the memo line of the check or write a note explaining how you want your gift to be directed. You may also use your credit card to make a gift. Please visit the secure online giving site to do so.
Planned giving creates opportunities for both the College and our donors. Determining what gift is right for you is just as important as making the gift. There are several giving options from which you can choose — from naming us as a beneficiary in your will to a more complex trust arrangement. Ultimately, the best plan for you will balance what you wish to accomplish for yourself, your family, and your charitable interests in your overall estate and financial plans.
Pledges enable a donor to plan a personal giving program and one that is both convenient and tax wise at the same time. A pledge allows consideration of a more significant gift that may otherwise be possible. Payments are flexible too, and are set up at the option of the donor.
An excellent way to leverage your gift to the College is to ask your human resources department if your employer will match your gift through their matching gift program. By following the guidelines established by your employer, your gift could be doubled or even more. This benefit is often available to the spouse of the employee as well as to retirees and board members.
Memorial or Honorary Gifts
A gift made in memory or in honor of a family member, friend, student or teacher is a generous way to memorialize the individual's life, accomplishments and association with UW-Whitewater and our College.
We notify the honoree or their family of the names and the addresses of those making the gift. Please forward with your gift the name of the person being honored and their address or that of their next of kin if possible.
Gifts of property such as equipment, paintings or other art objects may be donated to the College of Arts and Communication and entitle you to an income tax deduction. Because items of this nature are subject to estate tax, a donation, either during your lifetime or as a bequest under your will, may also produce estate tax savings.
Gifts of Securities
Using appreciated securities (stocks and bonds) is a popular method of making a gift to our College. A gift of appreciated securities provides a double tax savings: you may deduct the average of the high/low value of the securities on the date of the gift and totally avoid capital gains on the appreciation.
Publicly traded securities may fund all types of gifts. More and more donors are transferring publicly traded shares electronically. Mutual funds are also transferable as well, but may take much longer to complete as the transfer requirements vary significantly from fund to fund.
Gifts of Real Estate
A gift of real estate may include a gift of a principal or vacation residence, farm, timberland, commercial buildings or unimproved land and may be for the entire property or a fractional interest. Gifts of real estate entitle you to the same tax benefits as gifts of appreciated securities, provided you have owned the real estate for more than one year and there are no liens on the property. Gifts of real estate may also generate substantial estate tax savings by removing a high-value asset from your estate. Appreciated real property is also an excellent asset to use to establish a charitable remainder trust.
Since your home or property may be your most valuable asset, you may want to consider a gift of a remainder interest in your property instead of an outright gift. A gift of a remainder interest allows you to continue to enjoy your home for your lifetime, and the lifetime of your spouse, while providing a current charitable income tax deduction and potentially lower estate tax costs. Because the ability to market and/or utilize the property to further the mission of the College are major considerations in our acceptance of a gift of real estate, we invite you or your advisor to call us to discuss such a transfer.