Faculty Profile

Kyle Geissler, Lecturer

Office location: Andersen Library - Orig Bldg 1217A
Phone: (262) 472-1607
Email: geisslek@uww.edu
Department(s):  Communication


I love telling a story. I love being the first to tell everyone the news.

I have experience with most forms of journalism and teaching students about producing stories in traditional and modern formats.

Technology is changing how we tell stories and I embrace the potential that brings to journalism. I love what I do and I love sharing my enthusiasm for storytelling.

I believe in setting goals, setting a strategy and measuring success.

During my work on a graduate degree in Mass Communication from the University of Wisconsin-Whitewater I completed a thesis about media convergence in small and medium markets.

http://minds.wisconsin.edu/bitstream/handle/1793/7224/Geissler2006.pdf

I created a new position at a Janesville media company leading convergence of a radio and newspaper newsroom and new media efforts for both newsrooms.

I am now the managing editor of the leading news websites in Madison, Wis. I oversee a staff of editors, research new media strategies and technologies, lead social networking strategy, coordinate special projects and prepare the newsroom for major shifts in news philosophy to coincide with new technologies.

As a college instructor I teach students online about the unique and ever-changing business of running a news website, including design, measuring audience, mobile, social media, comment moderation and using content management systems.

I also worked with the communications department on revising the journalism curriculum to reflect changes in technology and to position students for the tomorrow's jobs.

I believe in giving students the knowledge they need to succeed and opportunities to learn from their own failure and success.

Location

Center of the Arts
950 W. Main Street
Whitewater, WI 53190

College Connections

54.81.82.225