College of Arts and Communication
  • Curriculum

    The MAGD curriculum represents a unique and valuable opportunity for students to acquire both a four year liberal arts degree and an in-depth technical education that will prepare them for media work in the real world.

  • GameZobmie.tv logo GameZombie is an award-winning, internationally recognized game industry web series, focusing on developer interviews and original shows. It is directed by UW-Whitewater MAGD professor Spencer Striker. go to GameZombie.tv »
  • Egg Lab The Engender Games Group (EGG) lab is a place for students, faculty and the broader Wisconsin community to come together and create compelling interactive media. Contact us if we can develop a project with you. more »
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Visual Media Design

Influenced greatly by fine art methods and graphic design studio practices the MAGD visual media design emphasis major or minor concentrates on developing conceptual and artistic design skills needed for building creative original visual content for still, motion and interactive media. Original idea generation for visual problem solving, illustration, animation, photographic and video imaging, the application of graphic design principles and organizational systems in the design of unique interactive visual user interfaces for the web, personal idevices and for games are all aspects of the role visual media designers play in the design of digital media art and commercial media products.

Visual media design emphasis students are challenged to be conceptual, inventive and are encouraged to express their creativity through targeted artistic visual skill building course sequences. Students combine courses in digital visual imaging and drawing for digital media, web interface design, motion graphic animation through keyframe/actionscript methods and visual effects generators. They also may take 3-D imaging, modeling and animation, digital photography, and high definition digital video/editing and explore special effects generation using blue screen compositing, building a great number of flexible visual media design based skills. The visual media design emphasis student creates a creative portfolio of media design works combining or specializing in any of the above areas in preparation for employment as an independent and/or team oriented creative visual media designer for interactive, streaming media, advertising, graphic design, television broadcast, game development, corporate or fine art media studios.

Visual media design track: Graphic Media Imaging as a Web/Interactive Media, Raster/Vector & 3-D Modeling, Graphics and Animation, Digital Video/Motion Graphics, Storyboard/Paper Prototype Packaging Designer.

Visual Media Career Opportunities

  • Graphic designer for interactive media
  • Web graphic design
  • Flash animation and graphics developer
  • 3-D artist and animator
  • Motion graphics artist
  • Storyboard/paper prototype artist
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