Career and Leadership Development

Communication, Advertising, Public Relations, Event Planning

Areas & Employers For Work:

Speech Communication/Communication Studies

  • Business: customer service, management, human resources, training & development, corporate communication (Product & Service Organizations; Hospitals/Healthcare Organizations; Print & Electronic Media; Consulting Firms; Business Corporations)
  • Public Relations/Advertising (see the Public Relationsand Advertising Sections following Speech Communication)
  • Media: editing, copywriting, publishing, managing/directing, research, media sales/planning (Publishing Firms; Wire Services & Syndicates; Literary Agencies; Internet Sites; Freelance)
  • Nonprofit: management, grant writing, fundraising/development, public relations, volunteer coordination (Local & National Nonprofit Organizations; Professional Associations; Philanthropies; Foundations)
  • Government: city or town management, community affairs, campaigning, research, lobbying (Federal, State & Local Government; Political Parties; Legislatures & Other Elected Public Officials; School Districts; Political Action Committees)
  • Law:Communication degrees are good preparation forlaw school
  • Higher Education: teaching, research, library science, administration & student support services (2/4-year Colleges/Universities; Technical Schools; Medical & Professional Schools)

Public Relations (PR)

  • Account Management: sales, development, event planning, employee/member relations, media relations, customer service (PR Firms; PR Departments in Large Corporations; Public Opinion Research Firms; Advertising Agencies; Nonprofits; Government Agencies; Freelance)
  • Media: editing, copywriting, publishing, managing/directing, research, media sales/planning (Publishing Firms; Wire Services & Syndicates; Literary Agencies; Internet Sites; Freelance)
  • Business & Industry: sales, customer service, management, insurance underwriting/claims, training & development,human resources(Public & Private Corporations; Marketing Companies; Sports & Athletic Organizations; Hospitals/Healthcare; Insurance Firms; Print & Electronic Media)
  • Government: public affairs, risk & crisis communication, fund raising, media relations, public information, research, community affairs (Federal/State/Local Government; Campaign Committees; Elected Officials; Political Parties; Lobbying Firms)
  • Nonprofit: promotion, event planning, community affairs, fund raising, grant writing, volunteer coordination (Local & National Nonprofits; Charities & Foundations; Hospitals/Healthcare; Educational Institutions; Museums; Professional Associations; Special Interest Groups)
  • Education: teaching, research, administration, student/academic affairs, library sciences (Colleges & Universities; Professional or Grad Schools)

Advertising

  • Account Management: sales, development, marketing, planning (Advertising Agencies; Digital/Interactive Agencies; Corporate Advertising Departments; Consulting Firms; Freelance)
  • Creative Services: art, copywriting, print/broadcast production, publishing, web/graphic design (Advertising Agencies; Digital/Interactive Agencies; Consulting Firms; Publishers; Internet Sites)
  • Media: sales, planning/buying, promotion, direct marketing (Advertising Agencies; Digital Interactive Agencies; Business Corporations; Publishers; Newspapers; Magazines; Internet Marketers)
  • Research: product & statistical analysis, focus group moderation, interviewing, project management (Advertising Firms; Corporate Advertising Departments; Specialty Advertising Firms; Market Research Companies)
  • Public Relations: see Public Relations section above.

Event Planning

  • Sample Entry-Level Positions: meeting planner, events coordinator, development assistant, sales manager, special events manager, convention services assistant, exhibition manager, fund-raising association, conference manager
  • Essential Tasks: organizing, coordinating, ordering, & administering events (sample tasks: booking meeting facilities, receptions, accommodations, travel arrangements, social events, audio-visual services, program preparation/printing, wedding planning,etc.); events for can be for groups ranging from a few individuals to several thousand people
  • Key Skills: creativity, solid communication skills (written & verbal), organization, management
  • Employers: Hotels; Cruise Ships; Convention Centers & Visitor Bureaus; Colleges & Universities; Chambers of Commerce; Hospitals; Associations & Trade Groups; Nonprofit Organizations; Corporations; Labor Groups; Community Service Groups; Self-Employed

Professional Associations & Job Search Sites:

Information compiled from:

Disclosure: Please take note that while this is a sampling of some of our favorite resources for job hunting and career research, inclusion does not represent an endorsement by UWW Career & Leadership Development.

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