Career and Leadership Development

How to Use Social Media in Your Career

While social media is not the primary way employers are finding job candidates, it is one method being utilized. Social media is changing the way we communicate, and to be relevant in a changing workforce, knowing how to use technology and social media is essential.


LinkedIn is a professional networking tool, and it is a great way to connect with professionals in your industry. In addition to connecting with professionals, you can also conduct company research using LinkedIn.

LinkedIn is another tool for your job search. An active, engaging, and professional profile on LinkedIn helps you build your brand and connect with the larger world of work while you are still in college. You can also find job postings on LinkedIn.

Get Started on LinkedIn

Do’s and Don’ts of LinkedIn


  • Keep your profile current and complete.
  • Personalize your invitations to connect so the other person knows who you are and why you want to connect.
  • Be proactive about making new connections.
  • Cross-promote your LinkedIn profile on other social media profiles, and vice versa.


  • Use LinkedIn like you would use Facebook.
  • Send out invitations for the sake of adding connections.
  • Use drunk, excited, or other too-personal photos for your profile picture.
  • Share your thoughts or everyday activities as you would on Twitter or Facebook.
  • Join groups for the sake of adding one more group logo to your profile page.
  • Add an application to feed your blog posts to your profile unless the content of your blog is relevant.
  • Beg for recommendations.
  • Brag too much in your Summary.


Twitter is an information platform where communication happens in 140 characters or less. Twitter can be a personal branding tool, and it is helpful for connecting with your profession before you are even out of school. Follow employers, experts in your field, and other people who can be of assistance as you develop a career plan.

Benefits of Using Twitter

  • Build not just a local, but a global, network of professionals in your industry.
  • Share knowledge and content with a large audience.
  • Engage in conversation with future, current, and past colleagues.
  • Build your personal reputation in your industry.
  • Stay up-to-date on news, trends, and ideas in your industry.
  • Connect with businesses and organizations you are interested in working for.
  • Look for a job.

Get Started on Twitter

  • Start following others on Twitter. Read your Twitter feed and learn.
  • Ask for help or advice on a professional matter, such as asking someone to look at your resume.
  • Tweet about a useful article, blog post, video, website, book, product, or service.
  • Link to relevant photos of projects or places you want to share.
  • Join a Twitter chat. There are many chats related to the job search that happen on a regular basis.
  • Share how your job search is progressing. Keep it positive and general – nothing negative about a job or anything specific about where you are applying/interviewing.

Do’s and Don’ts of Twitter


  • Tweet often and honestly without overdoing it.
  • Follow individuals, organizations, and causes.
  • Show people cool stuff, and remember to include links to resources, pictures, videos, blogs, etc.
  • Retweet and respond.
  • Use hashtags (#).
  • Become part of the community.
  • Engage with your followers and with the people you are following.


  • Say anything that could get you fired or prevent you from getting a job.
  • Forget the Twitter lingo.
  • Retweet and then not give credit to the original poster.
  • Ignore people who send replies or direct messages to you.
  • Tweet while intoxicated.