Career and Leadership Development

General Business

The general business major may interest you if you prefer a broader scope in acquiring your education for a career in business. A broad range of knowledge in areas of accounting, economics, finance, management, and marketing is obtained.

Emphases within the major:

General Business with Entrepreneurship Emphasis (BBA)
General Business (BBA)
General Business with International Emphasis (BBA)

Major skills acquired:

The General Business major teaches a broad range of skills including areas of accounting, economics, finance, management and marketing. Additionally, these two areas of special emphasis are available: International Business - - prepares students for positions with companies doing business internationally.
Entrepreneurship - - for students interested in operating a small business or creating their own business.

Related occupations:

(With corresponding Dictionary of Occupational Titles number). The following list of related occupations is an open list of ideas to expand your career research. Some of these careers may require additional experience or education.
Claims Adjuster (241.217-010)
Loan Officer (186.267-018)
Management Trainee (189.167-018)
Manager, Financial Institution (186.117-038)
International Business:
Entry-Level Positions
Manager, Export (163.117-014)
User Representative, International Accounting (189.117-038)
Sales Agent (251.357-010)
Sales Representative (166.167-046)
Underwriter (169.167-058)
Small Business Owner - Entrepreneur

Representative employers that have hired our students:

American Family Insurance - Madison, WI
Amity Leather Products Co. - West Bend, WI
Amsterdam Admirals - Amsterdam, Netherlands
Anchor Savings - Madison, WI
Arrow Financial Services - San Diego, CA
Associates Leasing - Carroll, TX
ATC, LLC - Pewaukee, WI
AXA Advisors - Green Bay, WI
Banana Republic - Wauwatosa, WI
Blain Supply - Janesville, WI
Chicago Board of Trade - Chicago, IL
Cintas - Milwaukee, WI
Costal Windows - Waipahu, HI
Dewey-s East Side Mobile - Beloit, WI
Direct Supply - Milwaukee, WI
Edu Systems - Walworth, WI
Ella-s Deli - Madison, WI
Enterprise Rent-A-Car - Waukesha, WI
Equinox Fitness - Chicago, IL
Excel Glass - Big Bend, WI
Firstar Bank - Wisconsin Rapids, WI
Ganton Technologies - Sturtevant, WI
General Casualty - Sun Prairie, WI
Graphic Computer Systems - Milwaukee, WI
Greyhound Janitorial Services - Madison, WI
Harley-Davidson - Milwaukee, WI
Heiser Automotive Group - Milwaukee, WI
Hibbard Brown & Co. - Cincinnati, OH
Highlighter Graphics - Burlington, WI
HK Systems, Inc. - Brookfield, WI
Hobby Town USA - Brookfield, WI
Hormel Foods Corporation - Seattle, WA
ITW Dykem/Dymon - Olathe, KS
Johnson Bank - Fort Atkinson, WI
Kmart Corp. - Boston, MA
M & I Bank - West Allis, WI
MCI - Milwaukee, WI
Menards - Beaver Dan, WI
Men's Warehouse - Madison, WI
Motorola - Harvard, IL
Nedrebo's Formal Wear - Madison, WI
Northwestern Mutual Financial Network - Milwaukee, WI
Osgood Builders - Waukesha, WI
Pacific Commonwealth - Tiburon, CA
Palmer Snyder - Milwaukee, WI
Paragon Scientific Co. - Austin, TX
Premier Bank - Fort Atkinson, WI
Quality Wood Treating - Janesville, WI
Racine Unified School District - Racine, WI
Rochelle Foods - Rochelle, IL
Runzheimer International - Rochester, WI
San Jamar - Elkhorn, WI
Schmaling-s Piggly Wiggly - Burlington, WI
Schneider National, Inc. - Green Bay, WI
Schunck Graphite Technology - Menomonee Falls, WI
Schwans - Marshall, WI
Seaquist Closures - Mukwonago, WI
Secluded Land Co. LLC - De Soto, WI
Serigraph - West Bend, WI
Shaw Industries - Dalton, GA
Skipper Marine Co. - Oshkosh, WI
SPSS Inc. - Chicago, IL
Strong Investments - Menomonee Falls, WI
The Guardian - Appleton, WI
The Trader - Wauwatosa, WI
Travis Sound Design - Delavan, WI
University of Warsaw - Warsaw, Poland
US Bancorp Fund Services, LLC - Milwaukee, WI
UW Hospital Purchasing Dept. - Madison, WI
VisionEquip - Lakemoor, IL
Walgreens - Various Locations
Walnut Hollow - Dodgeville, WI
Waukesha State Bank - Pewaukee, WI
Wells Fargo Financial Acceptance - Eau Claire, WI
Wells Fargo Financial Acceptance - Menomonee Falls, WI
WPS - Madison, WI

Graduate schools attended by our students:

University of Wisconsin-Whitewater-MBA Program - Whitewater, WI
University of Wisconsin Law School - Madison, WI

For further information outside Career & Leadership Development:

UW-Whitewater General Business Department
Departmental Office, Hyland Hall 4300
Phone: 262-472-4900