Career and Leadership Development


Journalists gather information and prepare stories that inform us about local, state, national, and international events; present differing views on current issues; monitor the action of public officials and others who exercise power. In covering a story, they may do background research, review public records, and interview a variety of people. Reporters in radio and television broadcasting often report "live" from the scene of a newsworthy event, where they have to compose their story on the spot. Large newspapers and radio and television stations frequently assign reporters to investigate specific locations or "beats", such as police stations or courts, to gather news originating in these places. Critics review restaurant and movies as well as literature, artistic and musical works, and live performances. Editorial writers present viewpoints on topics of public interest. Advertising specialists design, develop, and market products and services in both public and private sectors.

Emphases within the major:

Journalism with the Advertising Emphasis (BA/BS)
Journalism with the Broadcast Emphasis (BA/BS/BSE)
Journalism with Print Emphasis (BA/BS/BSE)

Major skills acquired:

Ability to Present Facts and Opinions Clearly and Succinctly
Accuracy and Objectivity
Feature, Report, & Editorial Writing
Knowledge of Radio & TV Advertising and News Writing
Knowledge of the History and Laws of Mass Communication
Research Skills

Related occupations:

(With corresponding Dictionary of Occupational Titles number). The following list of related occupations is an open list of ideas to expand your career research. Some of these careers may require additional experience or education.
Advertising Representative and Copywriter (131.067-014)
Assignment Editor (132.137-010)
Biographer (052.067-010)
Book Editor (132.067.014)
Columnist (131.067-010)
Continuity Director (132.037-010)
Continuity Writer (131.087-010)
Critic (131.067-018)
Editorial Writer (131.067-022)
News Photographer (143.062-34)
Newspaper Editor (132.017-014)
News Writer (131.267-014)
Public Relations (165.067-010)
Reporter (131.267-018)

Representative employers that have hired our students:

Advance Publications - Pardeeville, WI
American Home Inspectors - Waukesha, WI
Assic - Janesville, WI
Athea Laboratories - Milwaukee, WI
BBK Inc - Waupun, WI
Beloit Daily News - Beloit, WI
Blue Horse Advertising - Milwaukee, WI
Championship Racing Magazine - Waukesha, WI
City of Racine - Racine, WI
Clear Channel Outdoor - Pewaukee, WI
Community Newspapers Inc. - Wauwatosa, WI
Cygnus Business Media - Fort Atkinson, WI
Executive Director, Inc. - Milwaukee, WI
Fox Cities Newspapers - Appleton, WI
Gainesville Times - Atlanta, GA
Harold Times Newspaper - Manitowoc, WI
Hometown Publications - Menomonee Falls, WI
Instrumentation Imaging - Milwaukee, WI
Janesville Gazette - Janesville, WI
Johnson Hill Press, Inc. - Fort Atkinson, WI
Kraft Nabisco - New Berlin, WI
KW Advertising - Brookfield, WI
Lakeland Animal Shelter - Elkhorn, WI
Milwaukee Bucks - Milwaukee, WI
Milwaukee Shipping & Mailing Systems - Milwaukee, WI
Norc Research - Chicago, IL
NRG Media - Fort Atkinson, WI
PDQ Food Stores - Madison, WI
Perry Printing Corporation - Baraboo, WI
Reedsburg Times Press - Reedsburg, WI
San Diego Padres - San Diego, CA
Seroka & Associates - Waukesha, WI
Southern Lakes Media - Burlington, WI
Spencer Daily Reporter - Spencer, IA
Stephan & Brady - Madison, WI
The Howard Company - Brookfield, WI
Torii Advertising - Greenfield, WI
UniFirst Corporation - Menomonee Falls, WI
WAOW-TV - Wausau, WI
WEAU-TV - Eau Claire, WI
WFAW/WSJY - Fort Atkinson, WI
WISC Television - Madison, WI
Wisconsin Dells Events - Wisconsin Dells, WI
WITI-TV6 - Milwaukee, WI
WMCS Radio & Milwaukee Journal - Milwaukee, WI
Zizzo Group - Milwaukee, WI

Graduate schools attended by our students:

Marquette University - Milwaukee
University of Wisconsin - Milwaukee
University of Wisconsin - Whitewater

For further information outside Career & Leadership Development:

UW-Whitewater Communication Department
Journalism Program Departmental Office, Heide Hall, Room 465
Phone: 262-472-1034

American Newspaper Publishers Association Foundation
The Newspaper Center
Box 17407
Dulles International Airport
Washington, D.C. 20041