Career and Leadership Development


Marketing studies the behavior of people in their search for products and services to satisfy their needs. Marketing functions also include developing products, distributing them, creating, advertising, promotions, and sales.

Emphases within the major:

Marketing (BBA)
Direct and Internet Marketing Emphasis (BBA)

Major skills acquired:

Conveying Information - Orally & In Writing
Fact Gathering
Management Techniques
Record Keeping
Research Methods
Statistical Methods
Strategy Development
Techniques of Selling
Understanding of Human Behavior/Needs/Wants

Related occupations:

(With corresponding Dictionary of Occupational Titles number). The following list of related occupations is an open list of ideas to expand your career research. Some of these careers may require additional experience or education.
Account Executive (164.167-010)
Advertising: Media Buyer; Media Planner
Direct Marketer
Industrial Marketing
International Marketing
Management Consultant (199.251-010)
Manufacturer's Representative (279.157-010)
Market Research/Market Analyst (050.067-014)
Merchandiser (205.367-054)
New Product Planning (012.167-050)
Product Design
Purchasing (162.157-038)
Retail Store Buyer
Retail Store Manager (185.167-046)
Sales and Sales Management (163.167-018)

Representative employers that have hired our students:

Advanced Designs - Wauwatosa, WI
Alert Retail Services, Inc. - Kenosha, WI
Amerhart Ltd. - Green Bay, WI
American Family Insurance - Madison, WI
Arandell Corporation - Menomonee Falls, WI
ArcelorMittal - Chicago, IL
Badger Business Products - Waukesha, WI
Big Brothers/Big Sisters - McHenry, IL
The Bon Ton, Inc. - Milwaukee, WI
Brookfield Suites Hotel - Brookfield, WI
Business Development Directives - Milwaukee, WI
Cable Company - Waukegan, IL
CH Robinson - Pleasant Prairie, WI
The Colman Group, Inc. - Elkhorn, WI
CUNA Mutual - Madison, WI
Custom Marble Products - Milwaukee, WI
Department of Veterans Affairs - Milwaukee, WI
Direct Supply - Milwaukee, WI
Discover Card - Riverwood, FL
Eastbay - Wausau, WI
Empire Education/Martin's College - Milwaukee, WI
Federated Insurance - Owatonna, MN
General Beverage
Hallmark Building Supplies - Milwaukee, WI
Harley-Davidson - Milwaukee, WI
Harris Data - Waukesha, WI
Home Depot - Mukwonago, WI
Hormel Foods - Austin, MN
Impact Networking - Madison, WI
Indiana Pacers - Indianapolis, IN
Information Supply National - Rockford, IL
Integrated Marketing Solutions - Monroe, WI
Integrated Pet Foods - Exton, PA
International Marketing Agency - Arlington, TX
JC Penny - Las Vegas, NV
Kohl's - Menomonee Falls, WI
KPMG - Milwaukee, WI
Krause Lodders - Rockford, IL
Krause Publications - Iola, WI
Lands- End - Dodgeville, WI
Market Insights - Greendale, WI
MATC - Madison, WI
McCarville Distribution Co., Inc. - Spring Green, WI
Menard's - Franklin, WI
Milwaukee Brewers - Milwaukee, WI
National Information Systems - Beaver Dam, WI
National Mutual Benefit - Madison, WI
NORD Gear Corporation - Waunakee, WI
Northwestern Mutual Financial Network - Milwaukee, WI
Quincy Bioscience - Madison, WI
Owen Health Care - Houston, TX
Paragon Development Systems Inc. - West Allis, WI
River Edge Hospital - Forest Park, WI
Rock Auto LLC - Madison, WI
Rockton Bus Company - Rockton, IL
San Diego Padres - San Diego, CA
Signator - Madison, WI
State Farm Insurance - DeForest, WI
Sunlite Plastics, Inc. - Germantown, WI
Swiss Colony - Monroe, WI
U. S. Bowling Congress - Arlington, TX
The Levin Group - Baltimore, MD
Walgreen's - Various Locations
Wilderness Campground/RV Sales - Montello, WI

Graduate schools attended by our students:

Marquette University - Milwaukee, WI
University of Colorado - Boulder, CO
University of Wisconsin - Madison, Law School
University of Wisconsin - Whitewater, WI

For further information outside Career & Leadership Development:

UW-Whitewater Marketing Department
Departmental Office, Hyland Hall 3300
Phone: 262-472-1333

American Marketing Association
250 Wacker Drive
Chicago, IL 60606