University of Wisconsin-Whitewater2000-2001 Undergraduate Catalog

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DEPARTMENT OF MARKETING

Phone: 262-472-1333
E-Mail: marketing@uwwvax.uww.edu Faculty: Margaret Friedman, Arno Kleimenhagen, Marilyn Lavin, G. M. Naidu, Sharon Roy Newman, James Peltier (Chairperson), Mete Sirvanci, Lois Smith , George Tesar, Raja Velu , Edward Vitale, Ann Waller, Abe Weinrauch, John Westfall.

Marketing involves business activities so that production and the exchange of goods and services maximize consumer satisfactions and producer profits. Marketing studies the behavior of people in their search for products and services to satisfy their needs and then develops and provides the consumer with need-satisfying opportunities consistent with the goals of society. Marketing functions include choosing customer groups, developing products, distributing them, creating advertising and promotions, and determining the proper price.

MAJOR

MARKETING (BBA)

MAJOR - 24 CREDITS

  1. 1. MKTG 260-321
  2. 2. MKTG 260-479
  3. 3. SELECT 18 CRED FROM COURSES:

  4.  MKTG 260-337, 260-346, 260-349, 260-350, 260-351, 260-361, 260-400, 260-410, 260-412, 260-420, 260-429, 260-432, 260-436, 260-442, 260-444, 260-445, 260-494, 260-496 OR 260-498

    Recommended Marketing electives for various major marketing career areas:

    Industrial Marketing (Sales): 349, 350, 400, 410, 412, 429, 436, 442.

    Retailing: 337, 350, 400, 410, 420, 429, 442, 339, 432.

    Advertising: 337, 350, 400, 410, 412, 420, 429, 444.

    Consumer Marketing (Sales): 349, 350, 400, 410, 420, 429, 442, 337, 361, 432, 444.

    Market Research: 337, 349, 350, 361, 400, 410, 412, 420, 429, 442.

    International Marketing: 337, 346, 349, 350, 361, 400, 410, 412, 429, 442.

    Purchasing: 349, 361, 400, 410, 412, 420, 429, 436, 442.

Registrar's Office - UW-Whitewater
For comments: registrar@mail.uww.edu.
Last revised on March 10, 2000 by WDT
URL: http://www.uww.edu/catalog2000