University of Wisconsin-Whitewater2002-2004 Undergraduate Catalog

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DEPARTMENT OF COMMUNICATION

Journalism
Speech

Phone: 262-472-1034
E-Mail:communicatn@mail.uww.edu: communicatn@mail.uww.edu

Faculty: Cynthia Baker, Raymond Baus, Peter Conover, Jeanine Fassl, Karen Faster, Richard Haven, Kim Hixson, Peter Janecky, M. William Johnson, Ann Knabe, Kate Ksobiech, William Lowell, John Luecke, sam Martino, Virgil Miller, Barbara Monfils (Chairperson), Darrell Newton, Tim Norris, John Stone, Wilfred Tremblay, Walt Ulbricht, Sally Vogl-Bauer, William Weiss, Lynn Wellman, Susan Wildermuth, Sherry Williams, Rosann Young.
 
 

JOURNALISM

The journalism program is geared to today's journalism, preparing graduates to work in the many modern communication media as reporters, editors, news photographers, advertising representatives, radio and television news personnel, or in public relations. As a journalist you can be where events are happening, communicating information on important issues and current events. How well you do your job will depend on a number of factors; a strong educational background is perhaps the most important.

The journalism program offers majors and minors in the College of Arts and Communication for students wishing to enter some phase of professional journalism, and in the College of Education for those wishing to teach high school journalism. Both programs are grounded strongly in liberal arts courses.

MAJOR/EMPHASES

INTERNATIONAL JOURNALISM EMPHASIS (BA/BS)
 
 

MAJOR - 34 UNITS

 1. SPEECH 131, JOURNLSM 243, JOURNLSM 244, SPEECH 424

 2. JOURNSLM 493, JOURNLSM 246, JOURNLSM 420, JOURNSLM 491

COMPLETION OF DEAKIN COURSES (12 UNITS): COMPARATIVE JOURALISM STUDIES, RESEARCH INTO AUSTRALIAN JOURNALISM, COMMUNICATION/JOURNALISM ELECTIVES IN AUSTRALIA, RESEARCH FOR WRITERS, EDITING AND DESIGN, BROADACAST JOURNALISM RADIO, BROADCAST JOURNALISM TELEVISION, INTERNSHIP - TAKEN IN AUSTRALIA
 
 

JOURNALISM ADVERTISING EMPHASIS (BA/BS)
 
 

MAJOR - 36 UNITS

 1. JOURNLSM 220, JOURNLSM 320 AND JOURNLSM 321

 2. JOURNLSM 431 AND MARKETNG 311

 3. SELECT 15 UNITS FROM AT LEAST TWO OF THE

 FOLLOWING GROUPS. NO MORE THAN NINE UNITS

 MAY BE SELECTED FROM ANY ONE GROUP

 GRP 1: JOURNLSM 241, JOURNLSM 305, JOURNLSM 360, JOURNLSM 420, JOURNLSM 430, JOURNLSM 485 AND JOURNLSM 493

 GRP 2: SPEECH 202, SPEECH 330, SPEECH 333, SPEECH 345, SPEECH 434 AND SPEECH 459

 GRP 3: ART ARTSTDIO 180, ARTSTDIO 381 AND ARTSTDIO 387

 GRP 4: MARKETNG 350, MARKETNG 400, MARKETNG 420, MARKETNG 429, MARKETNG 432 AND MARKETNG 444

 4. SELECT 6 UNITS IN CONSULTATION WITH AN

 ADVISER. WITH THE EXCEPTION OF ART ARTSTDIO 180,

 ALL ELECTIVE COURSES MUST BE AT THE 200 LEVEL

 OR HIGHER.
 
 

JOURNALISM BROADCAST EMPHASIS (BA/BS)
 
 

MAJOR - 34 UNITS

 1. JOURNLSM 243, JOURNLSM 244, JOURNLSM 246, JOURNLSM 406 AND JOURNLSM 420

 2. SPEECH 131 OR SPEECH 232

 3. SPEECH 234 OR SPEECH 240

 4. JOURNLSM 305 OR JOURNLSM 430 OR JOURNLSM 431 OR SPEECH 305 OR SPEECH 431

 5. SPEECH 325 OR SPEECH 420 OR SPEECH 422 OR SPEECH 424

 6. SPEECH 238 OR SPEECH 239

 7. SELECT 4 ELECTIVE UNITS FROM COURSES

 JOURNLSM 303, JOURNLSM 304, JOURNLSM 305, JOURNLSM 310, JOURNLSM 320, JOURNLSM 430, SPEECH 130 THRU SPEECH 139, SPEECH 230 THRU SPEECH 239, SPEECH 330 THRU SPEECH 339 OR SPEECH 434

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

JOURNALISM BROADCAST EMPHASIS (BSE)
 
 

LICENSURE - 34 UNITS

 1. C&I SECNDED 466

 2. EDFOUND 243 OR EDFOUND 445

 3. SELECT 2 UNITS FROM C&I CIFLD 210

 4. STUDENT TEACHING

 a. SELECT 2 OR 12 UNITS FROM C&I CIFLD 412

 b. SELECT 2 OR 12 UNITS FROM C&I CIFLD 414

 5. C&I SECNDED 432

 6. EDFOUND 212 AND EDFOUND 425

 7. SELECT 3 UNITS FROM COURSE C&I CIFLD 492
 
 

MAJOR - 34 UNITS

 1. JOURNLSM 243, JOURNLSM 244, JOURNLSM 246, JOURNLSM 406, AND JOURNLSM 420

 2. SPEECH 131

 3. SPEECH 234 OR SPEECH 240

 4. JOURNLSM 305 OR JOURNLSM 430 OR JOURNLSM 431 OR SPEECH 305 OR SPEECH 431

 5. SPEECH 325 OR SPEECH 420 OR SPEECH 422 OR SPEECH 424

 6. SPEECH 238 OR SPEECH 239

 7. SELECT 4 ELECTIVE UNITS FROM COURSES

 JOURNLSM 303, JOURNLSM 304, JOURNLSM 305, JOURNLSM 310, JOURNLSM 320, JOURNLSM 430, SPEECH 130 THRU SPEECH 139, SPEECH 230 THRU SPEECH 239, SPEECH 330 THRU SPEECH 339 AND SPEECH 434

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

JOURNALISM PRINT EMPHASIS (BA/BS)
 
 

MAJOR - 34 UNITS

 1. JOURNLSM 243, JOURNLSM 244, JOURNLSM 245, JOURNLSM 406, AND JOURNLSM 420

 2. SPEECH 131

 3. JOURNLSM 305 OR JOURNLSM 430 OR JOURNLSM 431 OR SPEECH 431

 4. SELECT 3 UNITS FROM COURSES

 JOURNLSM 246, JOURNLSM 303 OR JOURNLSM 304

 5. SELECT 10 ELECTIVE UNITS FROM JOURNALISM

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

JOURNALISM PRINT EMPHASIS (BSE)
 
 

LICENSURE - 34 UNITS

 1. C&I SECNDED 466

 2. EDFOUND 243 OR EDFOUND 445

 3. SELECT 2 UNITS FROM C&I CIFLD 210

 4. STUDENT TEACHING

 a. SELECT 2 OR 12 UNITS FROM C&I CIFLD 412

 b. SELECT 2 OR 12 UNITS FROM C&I CIFLD 414

 5. C&I SECNDED 432

 6. EDFOUND 212 AND EDFOUND 425

 7. SELECT 3 UNITS FROM COURSE C&I CIFLD 492
 
 

MAJOR - 34 UNITS

 1. JOURNLSM 243, JOURNLSM 244, JOURNLSM 245, JOURNLSM 406, AND JOURNLSM 420

 2. SPEECH 131

 3. JOURNLSM 305 OR JOURNLSM 430 OR JOURNLSM 431

 OR SPEECH 431

 4. SELECT 3 UNITS FROM COURSES

 JOURNLSM 246, JOURNLSM 303 OR JOURNLSM 304

 5. SELECT 10 ELECTIVE UNITS FROM JOURNALISM

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

Suggested minors. Depending on career choice, select a minor from the following fields: economics, political science, sociology, history, geography, a foreign language, English (writing emphasis), a science, coaching, marketing, art, music, theatre, advertising, or public relations.
 
 

Students majoring in journalism education are advised to select a minor from the following fields: political science, a foreign language, geography, history, English, speech, economics, sociology, a science, art or music. As many electives from these areas as possible will help the student attain a broad educational background.

MINOR
 
 

ADVERTISING
 
 

MINOR - 24 UNITS

 1. JOURNLSM 220, JOURNLSM 320 AND JOURNLSM 321

 2. SELECT 15 UNITS FROM AT LEAST TWO OF THE  FOLLOWING GROUPS. NO MORE THAN NINE UNITS

 MAY BE SELECTED FROM ANY ONE GROUP

 GRP 1: JOURNLSM 241, JOURNLSM 305, JOURNLSM 360, JOURNLSM 420, JOURNLSM 430, JOURNLSM 485 AND JOURNLSM 493

 GRP 2: SPEECH 202, SPEECH 330, SPEECH 333, SPEECH 345, SPEECH 434 AND SPEECH 459

 GRP 3: ARTSTDIO 180, ARTSTDIO 381 AND ARTSTDIO 387

 GRP 4: MARKETNG 311, MARKETNG 350, MARKETNG 400, MARKETNG 420, MARKETNG 429, MARKETNG 432 AND MARKETNG 444

 3. UP TO THREE UNITS OF PREREQUISITE COURSES FOR  ART MAY BE INCLUDED IN CONSULTATION WITH AN

 ADVISER.
 
 

JOURNALISM
 
 

MINOR - 25 UNITS

 1. JOURNLSM 243, JOURNLSM 244 AND JOURNLSM 245

 2. SPEECH 131

 3. JOURNLSM 305 OR SPEECH 305 OR JOUR JOURNLSM 430 OR JOURNLSM 431 OR SPEECH 431

 4. JOURNLSM 246 OR JOURNLSM 303 OR JOURNLSM 304 OR  JOURNLSM 406

 5. SELECT 7 UNITS FROM JOURNALISM AND ELECTRONIC

 MEDIA IN CONSULTATION WITH ADVISOR

 6. NO MORE THAN 1 UNITS OF JOURNLSM 251 MAY BE  COUNTED TOWARD THE MINOR
 

MULTIMEDIA

MINOR - 24 UNITS

1. ACIND 150, ACIND 151, (JOURNLSM 270 OR SPEECH 270), AND (JOURNLSM 271 OR SPEECH 271)
2. 6 UNITS FROM: (JOURNLSM 352 OR SPPECH 352), (JOURNLSM 350 OR SPEECH 350), OR (SPEECH 238 OR SPEECH 239)
3. 3 UNITS FROM: JOURNLSM 420, JOURNLSM 431, SPEECH 431 OR SPEECH 440
4. 3 UNITS FROM: SPEECH 345, SPEECH 422, OR SPEECH 424
 
 
 
 
 
 

SPEECH

Speech communication focuses upon how, why, and with what effects people communicate through verbal and nonverbal messages. Students of speech communication develop understanding and skill in communication processes as they occur within and among individuals, groups, organizations, and cultures. Graduates are active in sales, public relations, advertising, customer relations, personnel, broadcasting, filmmaking, high school and college teaching, volunteer agencies and fund raising, law and communication and consultation in business, industry, and government. Speech communication graduates can enter a variety of careers because the competencies they acquire have broad application.

MAJOR/EMPHASES

A 2.00 cumulative GPA is required to declare the Speech major. A minimum 2.25 GPA is required in the major for graduation. The major GPA is based upon both the grades for courses completed at UW-W and those for courses accepted in transfer. Transfer students need a transfer 2.00 GPA to declare the major.
 
 

Applied activities in speech communication. Unit for activities may be earned in radio (SPEECH 230) or Cable TV (SPEECH 231, SPEECH 331). A maximum of 6 units thus earned will count toward the 120 units necessary for graduation. Four of the 6 units from speech communication activities may count toward the 36 or 37 units necessary for the major. Two units may count toward the 22 unit minors in elementary and secondary education (see the activities specified in the requirements for the minor). Activity units may not be substituted for any required courses.

SPEECH PUBLIC RELATIONS EMPHASIS (BA/BS)
 
 

MAJOR - 36 UNITS

 1. SPEECH 202, SPEECH 203, SPEECH 204, SPEECH 302 AND SPEECH 402

 2. SPEECH 345 AND SPEECH 424

 3. SELECT 9 UNITS FROM:

 JOURNLSM 220, JOURNLSM/SPEECH 241, JOURNLSM 303, JOURNLSM 310, JOURNLSM 320, JOURNLSM 360, SPEECH 303, SPEECH 240, SPEECH 238, SPEECH 330, SPEECH 340, SPEECH 493P

 Note: Other techniques-oriented courses, 200 level or above, may be substituted for these electives with the approval of the student's advisor.

 4. SELECT 6 UNITS FROM:

 JOURNLSM 420, JOURNLSM 430, SPEECH 325, SPEECH 326, SPEECH 327, SPEECH 328, SPEECH 420, SPEECH 422, SPEECH 431, SPEECH 485, SPEECH 498 (No more than two units/term can be applied to the major.)

 Note: Other theory-oriented courses, 300 level or above, may be substituted for these electives with the approval of the student's advisor.

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

SPEECH ELECTRONIC MEDIA EMPHASIS (BA/BS)
 
 

MAJOR - 37 UNITS

 1. SPEECH 232, SPEECH 239, SPEECH 238 and SPEECH 487

 2. SELECT 9 UNITS FROM ELECTRONIC MEDIA APPLICATION COURSES

 SPEECH 230, SPEECH 231, SPEECH 320, SPEECH 331, SPEECH 332, SPEECH 335, SPEECH 493E OR JOURNLSM 246

 3. SELECT 6 UNITS FROM ORAL COMMUNICATION COURSES

 SPEECH 234, SPEECH 240 OR SPEECH 242

 4. SELECT 6 UNITS FROM GENERAL ELECTRONIC AND MASS MEDIA COURSES

 (SPEECH 236 OR SPEECH 339), SPEECH 305, SPEECH 333, SPEECH 431, SPEECH 434, SPEECH 494 OR JOURNLSM 420

 5. SELECT 6 UNITS FROM COMMUNICATION THEORY/APPLIED THEORY COURSES

 SPEECH 228, SPEECH 321, SPEECH 325, SPEECH 327, SPEECH 345, SPEECH 420, SPEECH 422, SPEECH 424 OR SPEECH 485

 6. 12 UNITS MUST BE TAKEN AT 300 AND 400

 LEVEL. A MAXIMUM OF 5 PRACTICUM UNITS MAY COUNT IN THE MAJOR. THE WRITING REQUIREMENT MAY BE COMPLETED IN SPEECH 305, SPEECH 333, SPEECH 339, SPEECH 431 OR SPEECH 485.

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

SPEECH ORGANIZATIONAL COMMUNICATION EMPHASIS (BA/BS)
 
 

MAJOR - 36 UNITS

 1. SPEECH 242

 2. SPEECH 420

 3. SPEECH 422

 4. SPEECH 424

 5. SPEECH 485

 6.. SPEECH 244

 7. SPEECH 327

 8. SPEECH 429

 9. SPEECH 489

 10. SELECT 9 UNITS FROM SPEECH COURSES:

 3 OF THE 9 UNITS MUST BE AT THE 200 LEVEL OR ABOVE; 6 OF THE 9 UNITS MUST BE AT THE 300 LEVEL OR ABOVE

 AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

SPEECH PUBLIC COMMUNICATION EMPHASIS (BA/BS)
 
 

MAJOR - 36 UNITS

 1. SPEECH 228, SPEECH 240, SPEECH 420 AND SPEECH 422

 2. SPEECH 485

 3. SPEECH 345

 4. SPEECH 445

 5. SPEECH 359 OR SPEECH 459

 6. SELECT 9 UNITS FROM SPEECH COURSES AT THE 200 LEVEL OR ABOVE
 
 

AN APPROVED MINOR IS REQUIRED FOR THIS MAJOR
 
 

Writing Proficiency Requirement: See chairperson for course(s) that satisfy this requirement.

Students are encouraged to select a minor that complements their career goal and their major. Frequently selected minors include marketing, human resource management, political science, art graphics, journalism, advertising and sociology.
 
 

MINOR/EMPHASES
 
 

SPEECH 110 will not count toward the minor. Activity units (SPEECH 230, SPEECH 231, SPEECH 331 and JOURNLSM 251, SPEECH 254) will not count toward the minor in liberal arts.

SPEECH
 
 

MINOR - 24 UNITS

 1. SPEECH 325 AND SPEECH 359

 2. SELECT 18 ELECTIVE UNITS IN SPEECH WITH

 A SPEECH COMMUNICATION ADVISER (EXCEPT

 SPEECH 110). 9 UNITS MUST BE AT THE 300 OR 400 LEVEL.
 
 

SPEECH PUBLIC RELATIONS EMPHASIS
 
 

MINOR - 24 UNITS

 1. SPEECH 202, SPEECH 203, SPEECH 204, SPEECH 302 AND SPEECH 402

 2. SPEECH 345 AND SPEECH 424

 3. 1 ELECTIVE UNIT FROM COURSES:

 JOURNLSM 220, JOURNLSM/SPEECH 241, JOURNLSM 303, JOURNLSM 310, JOURNLSM 320, JOURNLSM 360, JOURNLSM 420, JOURNLSM 430, SPEECH 238, SPEECH 240, SPEECH 303, SPEECH 326, SPEECH 327, SPEECH 328, SPEECH 330, SPEECH 340, SPEECH 352, SPEECH 422, SPEECH 493P, SPEECH 498 (No more than two units can be applied to the minor.)
 
 

SPEECH ELEMENTARY EMPHASIS
 
 

MINOR - 22 UNITS

 1. COMDIS 270, COMDIS 380, SPEECH 356 AND SPEECH 420

 2. THEATRE 325

 3. 8 ELECTIVE UNITS IN SPEECH, EXCEPT SPEECH 110,

 SELECTED WITH A SPEECH COMMUNICATION ADVISER

 A MAXIMUM OF 2 UNITS OF SPEECH ACTIVITIES

 (SPEECH 230, SPEECH 231 AND SPEECH 331) MAY BE APPLIED TO THE MINOR
 
 

SPEECH SECONDARY EMPHASIS
 
 

MINOR - 24 UNITS

 1. SPEECH 131

 2. SPEECH 240 AND SPEECH 242

 3. SPEECH 321 AND SPEECH 325

 4. SPEECH 420

 5. SPEECH 344 OR SPEECH 345

 6. SELECT 3 ELECTIVE UNITS FROM SPEECH

 (EXCEPT SPEECH 110) WITH SPEECH ADVISER

 7. A MAXIMUM OF 2 UNITS OF SPEECH ACTIVITIES

 (SPEECH 230, SPEECH 231 AND SPEECH 331) MAY BE APPLIED TO THE MINOR.
 
 

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