University of Wisconsin-Whitewater2002-2004 Undergraduate Catalog

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DEPARTMENT OF MARKETING

Phone: 262-472-1333
E-Mail: marketing@uww.edu

Faculty: Tom Ainscough, Marilyn Lavin, David Luna, G. M. Naidu, Sharon Roy Newman, James Peltier (Chairperson), Mete Sirvanci, Lois Smith , Linda Stevlingson, Scott Swanson, Ann Waller, Yusham Zhao.
 
 

Marketing involves business activities so that production and the exchange of goods and services maximize consumer satisfactions and producer profits. Marketing studies the behavior of people in their search for products and services to satisfy their needs and then develops and provides the consumer with need-satisfying opportunities consistent with the goals of society. Marketing functions include choosing customer groups, developing products, distributing them, creating advertising and promotions, and determining the proper price. Marketing via the Internet and other interactive media includes all of these components.
 
 

MAJOR

MARKETING (BBA)
 
 

MAJOR - 24 UNITS

 1. MARKETNG 321

 2. MARKETNG 479

 3. SELECT 18 UNITS FROM COURSES

 MARKETNG 337, MARKETNG 346, MARKETNG 349, MARKETNG 350, MARKETNG 351, MARKETNG 361, MARKETNG 400, MARKETNG 410, MARKETNG 412, MARKETNG 420, MARKETNG 429, MARKETNG 432, MARKETNG 436, MARKETNG 442, MARKETNG 444, MARKETNG 445, MARKETNG 494, MARKETNG 496, OR MARKETNG 498
 
 

Recommended Marketing electives for various major marketing career areas:

Industrial Marketing (Sales): 349, 350, 400, 412, 429, 436, 442.

Retailing: 337, 350, 351, 339, 400, 420, 429, 442, 432, 445.

Advertising: 337, 350, 351, 400, 412, 420, 429, 444, 445.

Consumer Marketing (Sales): 337, 349, 350, 351,361, 400, 420, 429, 432, 442, 444, 445.

Market Research: 321, 337, 349, 350, 351, 361, 400, 412, 420, 429, 442, 445.

International Marketing: 337, 346, 349, 350, 361, 400, 412, 429, 442.

Purchasing: 349, 361, 400, 412, 420, 429, 436, 442.
 
 

MARKETING - DIRECT AND INTERNET MARKETING EMPHASIS (BBA)

MAJOR - 24 UNITS
1. MARKETNG 321 AND MARKETNG 479
2. MARKETNG 351, MARKETNG 444 AND MARKETNG 445
3. SELECT 9 UNTS FROM COURSES:
  MARKETNG 337, MARKETNG 346, MARKETNG 350, MARKETNG 361, MARKETNG 400, MARKETNG 412, MARKETNG 420, MARKETNG 429, MARKETNG 429, MARKETNG 432, MARKETNG 436, MARKETNG 442, OR MARKETNG 498
 
 

MINOR

MARKETING

MINOR - 21 UNITS

 1. MARKETNG 311

 2. SELECT 18 UNITS FROM THE FOLLOWING COURSES

 WITH AT LEAST 12 UNITS FROM MARKETING:

 MARKETNG 321, MARKETNG 346, MARKETNG349, MARKETNG 351, MARKETNG 400, MARKETNG 410, MARKETNG 412, MARKETNG432, MARKETNG 436, MARKETNG 442, MARKETNG 445, MARKETNG 479, JOURNLSM 321, MARKETNG 337 OR BSEDCNA 361, MARKETNG 361 OR ECON 431, MARKETNG 420 OR PSYCH 355, MARKETNG 429 OR BSEDCNA 363, MARKETNG 350 OR JOURNLSM 320 OR BSEDCNA 364,

 ARTSTDIO 382 OR ARTSTDIO 383

 3. A MAXIMUM OF 2 TRANSFER COURSES & A MAXIMUM OF 3 UNITS IN SPECIAL OR INDEPENDENT STUDY & CORRESPONDENCE WILL BE ALLOWED
 
 

The Marketing minor is designed to assist Letters and Sciences majors in preparing for careers in general marketing, advertising, purchasing, selling, retailing, marketing research, international marketing and industrial marketing. The student may concentrate in one of eight areas in the Marketing Emphasis.
 
 

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For comments: registrar@mail.uww.edu.
Last revised on May 20, 2002 by MAR
URL: http://www.uww.edu/catalog