JOURNLSM COURSE DESCRIPTIONS

JOURNLSM 220     FOUNDATIONS OF ADVERTISING         3 u
A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

 JOURNLSM 241     ELECTRONIC MEDIA WRITING         3 u
The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.
 Unreq: SPEECH 241.

 JOURNLSM 243     NEWS WRITING         3 u
The treatment of news, news gathering techniques and news writing with emphasis on style. Practical application of the structure of the summary lead and the news story.
 Prereq: Ability to type.

 JOURNLSM 244     REPORTING         3 u
The treatment of community events. Students cover city council and school board meetings; perfect interview techniques and generally go beyond the classroom to write the news story.
 Prereq: JOURNLSM 243.

 JOURNLSM 245     COPY EDITING AND LAYOUT         3 u
A study of copy editing, headline writing, picture selection, proof reading, newspaper page makeup and design, the selection and placing of news stories in order of importance, editorial responsibilities and practical media layout with emphasis on the newspaper. A two-hour lab is included.
 Prereq: JOURNLSM 243 or SPEECH 203.

 JOURNLSM 246     ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION        3 u
Development of the skills of broadcast news gathering, writing, and editing.
 Prereq: JOURNLSM/SPEECH 241 or JOURNLSM 243 or SPEECH 203. Unreq: SPEECH 246.

 JOURNLSM 251     SCHOOL PUBLICATIONS         1 u
A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of unit for each term of work and a maximum of 2 units toward graduation.

JOURNLSM 270      MULTIMEDIA PRODUCTION I: COMMUNICATION AND WEB DEVELOPMENT       3 u
This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. Special attention is paid to learning web development software. The goal of this class is to train the student in a set of technical skills and to teach the student to learn how new media (such as websites) can be used to communicate. This course ties theory to practice so students must learn a certain amount of technology. In addition to developing competency in the technology, students will also solve communication problems using the creative tools offered by multimedia.
Coreq: ACINDP 151

JOURNLSM  271      MULTIMEDIA PRODUCTION II: COMMUNICATION AND LOCAL MEDIA        3u
This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.
Prereq: SPEECH/JOURNLSM 270  Coreq: ACINDP 150

 JOURNLSM 303     FEATURE WRITING         3 u
A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.
 Prereq: JOURNLSM 243 or SPEECH 203

 JOURNLSM 304     SPORTS JOURNALISM         3 u
Methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage.
 Prereq: JOURNLSM 243 or cons instr.

 JOURNLSM 305/505     HISTORY OF MASS COMMUNICATION        3 u
An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.
 Unreq: SPEECH 305/505.

 JOURNLSM 310     NEWS PHOTOGRAPHY         3 u
Study of photography in which students concentrate on producing pictures suitable for publication in newspapers and news magazines.

 JOURNLSM 320     ADVERTISING COPYWRITING AND LAYOUT        3 u
The preparation of advertising copy with attention to its functions and values.
 Prereq: JOURNLSM 220

 JOURNLSM 321     ADVANCED ADVERTISING PROCEDURES        3 u
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
 Prereq: JOURNLSM 320.

 JOURNLSM 332     PRACTICUM IN TELEVISION NEWS         1-3 u
The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of units earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.
 Prereq: JOURNLSM/SPEECH 246 or JOURNLSM/SPEECH 241 or SPEECH 234 or SPEECH 338. Unreq: SPEECH 332.

JOURNLSM 341      TELEVISION NEWS REPORTING AND PRODUCTION        3 u
Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.
Prereq: JOURNLSM 243 or JOURNLSM/SPEECH 241 or SPEECH 246 and SPEECH 238 or consent of instructor.
Coreq: JOURNLSM/SPEECH 332

JOURNLSM 350      WRITING FOR MULTIMEDIA          3u
This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.
Coreq:  ACINDP 150

JOURNLSM 352      INTERACTIVE  COMMUNICATION AND ADVANCED MULTIMEDIA PRODUCTION          3 u
Interactive Communication and Advanced Multimedia Production is a course in which students apply principles of communication theory to the production of interactive multimedia projects. Students will produce multimedia projects for on- and off-campus clients. Emphasis is placed on understanding the role of the production team in multimedia production and advanced applications of multimedia software.
Prereq: SPEECH/JOURNLSM 271

 JOURNLSM 360/560     MEDIA OPERATIONS AND MANAGEMENT        3 u
An overview and examination of the basic operations of newspaper, radio, television, magazine, advertising/public relations agency and new information technologies: organization and equipment, company and manager responsibilities, market analysis and product planning, distribution and pricing, social responsibilities, production and service, financial and legal questions, and public and employee relations.
 Prereq: SPEECH 131 or SPEECH 232 or SPEECH 202 or JOURNLSM 220 and junior standing.
Unreq: SPEECH 360/560

 JOURNLSM 406/606     REPORTING PUBLIC AFFAIRS         3 u
Advanced work in reporting with emphasis on news related to crime and the courts, government and politics, business, finance and labor. Includes study of the courts, legislative procedures and business.
 Prereq: JOURNLSM 244.

 JOURNLSM 420/620     LAW OF MASS COMMUNICATION         3 u
Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.
 Prereq: JOURNLSM 220 or SPEECH 131 or SPEECH 232.

 JOURNLSM 430/630     COMMUNICATION AND PUBLIC OPINION         3 u
The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined.
Prereq: Any course in Political Science or Sociology, jr st or cons instr.

 JOURNLSM 431/631     MASS COMMUNICATION  IN SOCIETY       3 u
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
 Prereq: SPEECH 131 or SPEECH 202 or SPEECH 232. Unreq: SPEECH 431/631.

 JOURNLSM 485/685     COMMUNICATION RESEARCH  METHODS       3 u
An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
 Prereq: Junior/senior standing. Unreq: SPEECH 485/685.

 JOURNLSM 490/690     WORKSHOP     Repeatable     1-4 u

JOURNLSM 491     TRAVEL STUDY     Repeatable     1-3 u

JOURNLSM 493A     INTERNSHIP IN ADVERTISING         1-6 u
Professional experience in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (A maximum of three units of Internship may be applied toward an advertising major; a maximum of two units may be applied toward an advertising minor.)
 Prereq: JOURNLSM 220, JOURNLSM 320, 3.0 GPA in the prerequisite courses and consent of the instructor.

JOURNLSM 493G     INTERNSHIP IN JOURNALISM         1-6 u
Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of two units may be applied toward a Journalism minor.)
 Prereq: SPEECH 131; JOURNLSM 243, JOURNLSM 244 (or their equiv.), plus cons instr.

 JOURNLSM 494/694     SEMINAR         1-4 u
Repeatable. Prereq: Consent of instructor.

 JOURNLSM 496/696     SPECIAL STUDIES         1-4 u
Repeatable. Prereq: Consent of instructor.

 JOURNLSM 498     INDEPENDENT STUDY         1-3 u
 Repeatable. Prereq: Jr st and cons of staff.
 
 

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Last revised on May 20, 2002 by MAR
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