SPEECH COURSE DESCRIPTIONS

SPEECH 110     FUNDAMENTALS OF SPEECH   Proficiency     3 u

A basic course designed to help students increase their effectiveness in public speaking and interpersonal communication through learning current theory and developing skills through actual classroom experiences. A beginning course in principles of oral communication designed to develop confidence and precision through classroom speaking. For information about the waiver examination see the Proficiency/General Studies Requirements section of this Bulletin. Students may not take for credit any course for which they have received a waiver, nor may they take for credit any course in the same department that is a prerequisite for a course that has been waived (e.g., if a student has been waived from Speech 234, he may not take Speech 110 for credit).

 SPEECH 131     INTRODUCTION TO MASS COMMUNICATION    GS     3 u
A study of mass communication with relation to current economic, political and social institutions and trends. Emphasis on print and broadcast media with consideration of advertising, public relations, government and technology. The role of media in entertainment, news, and persuasion is examined.

 SPEECH 202     PRINCIPLES OF PUBLIC RELATIONS         3 u
Principles, process, and practice of public relations in business, industry, government, service, and education.

 SPEECH 203     PUBLIC RELATIONS TACTICS I         3 u
A beginning exploration of public relations communication styles as they apply to various media, including news releases, public service messages, media alerts, newsletters and brochures.
 Prereq: SPEECH 202.

 SPEECH 204     PUBLIC RELATIONS TACTICS II         3 u
An intermediate exploration of public relations communications styles as they apply to various media, including research, image releases, video news releases, multimedia presentations and proposals.
 Prereq: SPEECH 202 and SPEECH 203.

 SPEECH 228     INTERPERSONAL COMMUNICATION         3 u
Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.

 SPEECH 230     RADIO PRACTICUM         1 u
A laboratory course in which the student participates in at least one area of radio broadcasting: Announcing, engineering, interviewing, or publicity. Repeatable.

 SPEECH 231     PRACTICUM IN CABLE TELEVISION  PRODUCTION       1 u
Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance.
 Repeatable for a maximum of 4 units in major/degree.

 SPEECH 232     FOUNDATIONS OF ELECTRONIC MEDIA   GS     3 u
An in-depth survey of the historic developmental, technological, economic, programming, social impact, and regulatory foundations of the broadcasting and electronic media communications industries in America.

 SPEECH 234     ELECTRONIC MEDIA ANNOUNCING     3 u
Emphasizes the development of professional speech and performing habits for radio, television, and related electronic media. Training in proper use of announcing - related technical equipment provided. Vocal and performing styles pertinent to the presentation of entertainment, information, and persuasion for electronic media are presented within an applied framework.
 Prereq: SPEECH 110.

 SPEECH 236     INTRODUCTION TO CINEMA     GA    3 u
Focuses on understanding and appreciating film as a unique visual communication experience. Includes an introduction to the understanding of film language and different theories of film aesthetics and criticism.

 SPEECH 238     FUNDAMENTALS OF VIDEO  PRODUCTION       3 u
This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.

 SPEECH 239     FUNDAMENTALS OF AUDIO PRODUCTION        3 u
A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.

SPEECH 240     PUBLIC SPEAKING     GH     3 u
Study of the theory and techniques of public address with required presentation of speeches.
 Prereq: SPEECH 110.

 SPEECH 241     ELECTRONIC MEDIA WRITING         3 u
The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.
 Unreq: JOURNLSM 241.

 SPEECH 242     SMALL GROUP COMMUNICATION         3 u
The study of small group theory and group dynamics, with practice in their application, designed to prepare students to communicate and function effectively as members of decision making and problem solving small groups.
 Prereq: SPEECH 110.

 SPEECH 244     COMMUNICATION AND INTERVIEWING         3 u
Additional study in interpersonal communication as it functions in various types of interview situations. Application and analysis of effective interpersonal communication choices in specific interview situations.
 Prereq: SPEECH 110.

 SPEECH 246     ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION        3 u
Development of the skills of broadcast news gathering, writing, and editing.
 Prereq: JOURLSM/SPEECH 241 or JOURNLSM 243 or SPEECH 203. Unreq: JOURNLSM 246.

 SPEECH 247     INTRODUCTION TO PARLIAMENTARY PROCEDURE        3 u
To prepare the student to function intelligently as a member of any assembly by developing: parliamentary practice as an effective means of democratic participation, the skills and concepts essential for effective group participation, and by giving students the opportunity to reinforce their knowledge through group problem solving activities.

SPEECH 270      MULTIMEDIA PRODUCTION I: COMMUNICATION AND WEB DEVELOPMENT          3 u
This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. Special attention is paid to learning web development software. The goal of this class is to train the student in a set of technical skills and to teach the student to learn how new media (such as websites) can be used to communicate. This course ties theory to practice so students must learn a certain amount of technology. In addition to developing competency in the technology, students will also solve communication problems using the creative tools offered by multimedia.
Coreq:  ACINDP 151

SPEECH 271      MULTIMEDIA PRODUCTION II: COMMUNICATION AND LOCAL MEDIA         3u
This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.
Prereq: SPEECH/JOURNLSM 270  Coreq: ACINDP 150

SPEECH 302     PUBLIC RELATIONS STRATEGIES         3 u
An examination, using case studies, of the theories and research which support the selection of various public relations strategies to solve problems. Issues such as responding to crisis situations, applying ethical principles to public relations problems and assessing the use of emerging technologies in public relations are also addressed.
 Prereq: SPEECH 202 and SPEECH 203.

SPEECH 303     PUBLIC RELATIONS PRACTICUM         1-3 u
Planning and execution of public relations tactics, e.g., newsletters, media relations programs, special events, etc., for client organizations under the direction of a faculty member. (A maximum of two units may be applied to the Speech Communication Major and maximum of two units may be applied to the Speech Communication Minor. An additional unit may be applied toward graduation, but not to the major or minor.)
 Prereq: SPEECH 202, SPEECH 203 and SPEECH 204 and consent of instructor.

 SPEECH 305/505     HISTORY OF MASS COMMUNICATION        3 u
An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass media and society.
 Prereq: Jr st. Unreq: JOURNLSM 305/505.

 SPEECH 320/520     ADVANCED AUDIO TECHNIQUES         3 u
An advanced level course that studies the utilization of multi-track digital systems in broadcast, recording and sound re-enforcement environments. Students critique and analyze existing works and produce related audio materials in various genres.
 Prereq: SPEECH 239 or consent of instructor.

 SPEECH 321/521     NONVERBAL COMMUNICATION         3 u
Nonverbal dimensions of interpersonal communication (physical behavior, facial expression, eye behavior, personal space, personal appearance-clothing, touch, voice and the use of objects) focusing upon their actual interaction with verbal or speech communication. Study of concepts and actual participation in nonverbal exercises/simulations.
 Prereq: SPEECH 110 or its equivalent.

 SPEECH 325     PSYCHOLOGY OF SPEECH        GS         3 u
Speaking and listening viewed in relation to human behavior. A psychological perspective of such factors in the speech communication process as language and semantics, message processing and design, vocal-nonverbal cues, speech perception-production, and apprehension-anxiety which are involved in person to person and person to group communication.

 SPEECH 326/526     COMMUNICATION AND GENDER         3 u
Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.
 Prereq: SPEECH 228.

 SPEECH 327/527     INTRODUCTION TO  ORGANIZATIONAL COMMUNICATION       3 u
This course provides a broad overview of the theoretical and empirical literature relevant to organizational communication. The focus is on how communication operates in organizations, the effects of communication on organizational life, and how communication can be made more efficient and effective in meeting personal as well as organizational goals.
 Prereq: SPEECH 110.

 SPEECH 328/528     COMMUNICATION CONFLICT  RESOLUTION       3 u
This course provides a communications perspective of the nature and possible methods of resolution of conflict.
 Prereq: SPEECH 110.

 SPEECH 330     CORPORATE AND INDUSTRIAL VIDEO PRODUCTION        3 u
This video production course examines the uses of video technology in non-broadcast settings. Particular attention is spent on marketing, public relations, training and employee communication applications.
 Prereq: SPEECH 238.

 SPEECH 331     PRACTICUM IN PRODUCING AND DIRECTING FOR CABLE TELEVISION        1-3 u
Participation of a program producer and/or director for television programming created for the University Cable Television System.
 Repeatable for a maximum of 4 units in major/degree. Prereq: Cons instr.

 SPEECH 332     PRACTICUM IN TELEVISION NEWS         1-3 u
Participation in the planning and production of regularly scheduled television newscasts created for the University Cable Television system. Students will earn from one (1) to three (3) units during the semester, depending upon assigned responsibilities. Repeatable for a maximum of four (4) units in major/degree.
 Prereq: Consent of instructor

 SPEECH 333     PRINCIPLES OF ELECTRONIC MEDIA PROGRAMMING        3 u
An examination of radio and television as a major communication industry with particular emphasis on those factors which influence program content.
 Prereq: SPEECH 131 or SPEECH 232.

 SPEECH 335/535     ADVERTISING VIDEO PRODUCTION         3 u
Students develop and apply advanced studio and field video production skills for the production of television advertising.
 Prereq: SPEECH 238.

 SPEECH 339/539     HISTORY OF THE CINEMA         3 u
A study of the motion picture as a significant art form of the twentieth century, with emphasis upon the historical, social, economic, technical, and artistic factors that influenced its development.

 SPEECH 340/540     SPEECH WRITING         3 u
Students develop skills necessary to write varied types of public speeches suitable for presentation by others or by themselves.
 Prereq: SPEECH 110.

SPEECH 341      TELEVISION NEWS REPORTING  AND PRODUCTION         3 u
Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.
Prereq: JOURNLSM 243 or JOURNLSM/SPEECH 241 or SPEECH 246 and SPEECH 238 or consent of instructor.
Coreq: JOURNLSM/SPEECH 332

 SPEECH 344     ARGUMENTATION         3 u
The theory of argument: Logical development and support of propositions. Application of theory in practical situations.
 Prereq: SPEECH 110.

 SPEECH 345     PERSUASION         3 u
A study of the process of persuasion: Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.
 Prereq: SPEECH 110.

SPEECH 350      WRITING FOR MULTIMEDIA          3u
This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.
Coreq:  ACINDP 150

SPEECH 352      INTERACTIVE  COMMUNICATION AND ADVANCED MULTIMEDIA PRODUCTION          3 u
Interactive Communication and Advanced Multimedia Production is a course in which students apply principles of communication theory to the production of interactive multimedia projects. Students will produce multimedia projects for on- and off-campus clients. Emphasis is placed on understanding the role of the production team in multimedia production and advanced applications of multimedia software.
Prereq: SPEECH/JOURNLSM 271

 SPEECH 359/559     RHETORIC OF THE WESTERN WORLD   GH     3 u
An introduction to significant theories of communication and persuasion based on western thought.
 Prereq: SPEECH 110

 SPEECH 360/560     MEDIA OPERATIONS AND MANAGEMENT        3 u
An overview and examination of the basic operations of newspaper, radio, television, magazine, advertising/public relations agency and new information technologies: organization and equipment, company and manager responsibilities, market analysis and product planning, distribution and pricing, social responsibilities, production and service, financial and legal questions, and public and employee relations.
 Prereq: SPEECH 131 or SPEECH 232 or SPEECH 202 or JOURNLSM 220 and junior standing.
 Unreq: JOURNLSM 360/560

 SPEECH 402     PUBLIC RELATIONS PLANNING         3 u
Application of public relations principles, tactics and strategies to a client's public relations problem or opportunity, through the development and use of public relations planning skills.
 Prereq: SPEECH 202, SPEECH 203, JOURNLSM 204 and SPEECH 302.

 SPEECH 420/620     LISTENING BEHAVIOR     GS    3 u
Study of the current theory and research concerning the process of listening in human communication as a basis for an effective understanding of listening behavior and for an increased ability to improve one's own listening skills. Coverage of material culminates in an analysis of approaches to teaching listening in the schools and training in business-industry.
 Prereq: SPEECH 110 or equiv or cons instr.

 SPEECH 422/622     COMMUNICATION THEORIES         3 u
Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a "meaning-centered" focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.

 SPEECH 424/624     CROSS CULTURAL COMMUNICATION    GS/Diversity     3 u
Study of cross cultural contacts and interactions when individuals are from different cultures. An analysis of verbal and nonverbal communication and related factors within and between various cultures, predictions of patterns and effects, and communication barriers.

 SPEECH 427/627     COMMUNICATION TRAINING IN  ORGANIZATIONS           3 u
This is an advanced level course that focuses on identifying, evaluating, and enhancing the communicative competencies behind the functioning of contemporary organizations.
 Prereq: SPEECH 327/527.

 SPEECH 429/629     ORGANIZATIONAL COMMUNICATION NEEDS ANALYSIS        3 u
This course examines the critical issues associated with doing applied work in organizational communication. Theoretical and empirical questions are addressed in this regard. On the basis of this knowledge, the student then learns by conducting an audit of the communication climate for a specific organization.
 Prereq: SPEECH 327/527, SPEECH 244 and (JOURNLSM 485/685 or SPEECH 485/685) or consent of instructor.

 SPEECH 431/631     MASS COMMUNICATION IN  SOCIETY       3 u
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
 Prereq: SPEECH 131 or SPEECH 202 or SPEECH 232. Unreq: JOURNLSM 431/631.

 SPEECH 434/634     BROADCAST STATION OPERATIONS AND PROCEDURES        3 u
An advanced-level course involving the elements of broadcast station and cable television operations, with particular emphasis on federal regulatory policies. Electronic mass media operations involving management, sales, programming, and audience responsibilities are emphasized. Formation of internal policy guidelines for day-to-day operations is a major course focus.
 Prereq: SPEECH 232 and at least one term's staff experience on either WSUW-FM or at Cable 6 or its equivalent as determined by the instructor.

 SPEECH 440/640     NEW COMMUNICATION TECHNOLOGIES        3 u
This course examines the major innovations in the telecommunication industry. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.
 Prereq: SPEECH 131 or SPEECH 232 or senior standing.

 SPEECH 445/645     RHETORIC OF CAMPAIGNS &  SOCIAL MOVEMENTS       3 u
Advanced study of the process of persuasion as it relates to significant campaigns and/or social movements such as Civil Rights, Women's Movement, and Political Campaigns. Applications and analysis of persuasion and campaigns and/or social movements through term papers, exams, and presentations.
 Prereq: SPEECH 110.

 SPEECH 459/659     COMMUNICATION CRITICISM         3 u
Advanced study of social influence through the systematic analysis of public messages. Students will be exposed to contemporary methods of rhetorical criticism which aid in the analysis of strategy and effect.
 Prereq: SPEECH 345.

 SPEECH 485/685     COMMUNICATION RESEARCH  METHODS       3 u
An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
 Prereq: Junior/senior standing. Unreq: JOURNLSM 485/685.

 SPEECH 487     SENIOR ELECTRONIC MEDIA PROJECT         1-2 u
This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.
 Prereq: Senior standing plus the completion of at least 20 hours in the major including completion of Foundations of Electronic Media, Fundamentals of Audio Production and Studio Video Production.

SPEECH 489     ADVANCEMENTS IN ORGANIZATIONAL COMMUNICATION       3 u
This is an advanced level course that exposes students to higher level organizational communication concepts and theories, which are applied and integrated within various contexts. Concentration on current/selected advancements in organizational communication with emphasis on supplemental readings and course materials.
 Repeatable. Prereq: SPEECH 327/527.

SPEECH 491/691     TRAVEL STUDY     Repeatable     1-3 u

SPEECH 493C     INTERNSHIP IN COMMUNICATION         1-3 u
Professional experience in which the student who aspires to a career in organizational communication/public communication, works for an approved employer in his/her area of interest. (A maximum of three units of internship may be applied toward a speech communication major; a maximum of two units may be applied toward a speech communication minor).
 Prereq: Jr or sr st, cons instr and those courses deemed necessary by the internship advisor.

 SPEECH 493E     INTERNSHIP IN COMMUNICATION         2-3 u
Professional experience in which the student works in the television, radio, or film industry under the supervision of a professional. Repeatable for a maximum of 3 units in degree.
 Prereq: SPEECH 232 and SPEECH 238 or SPEECH 239 and approval of supervisor. Restricted to students with Junior or Senior status.

 SPEECH 493I     PUBLIC RELATIONS INTERNSHIP         1-6 u
Professional experience in which the student who aspires to a career in public relations, works in an approved internship setting in his/her area of interest. (A maximum of three units of internship may be applied toward a speech communication major; a maximum of two units may be applied toward a speech communication minor.) Additional units may be applied toward graduation, but not toward the major or minor.
 Prereq: SPEECH 203, SPEECH 204, 3.00 GPA in the prerequisite courses and consent of instructor.

 SPEECH 494     SEMINAR         1-6 u
Repeatable. Prereq: Junior standing and consent of instructor.

 SPEECH 496/696     SPECIAL STUDY         1-3 u
Repeatable. Prereq: Junior standing and consent of instructor.

 SPEECH 498     INDEPENDENT STUDY         1-3 u
Repeatable. Prereq: Junior standing or consent of instructor.
 
 
 

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