Undergraduate Bulletin

COURSE DESCRIPTIONS

220-141 CONCEPTS OF BUSINESS - 3 cr

Introduction to the organization and operation of the business enterprise system in the American economic system and in a global economy; surveying management, marketing, production, accounting, finance, administrative support, and risk management; career exploration for those in the process of selecting a career; utilizes microcomputer in quantifying business decisions. This course is open to all who have not completed or are currently enrolled in three or more courses from the business and economics area.

220-143 KEYBOARDING AND INTRODUCTION TO DOCUMENT PROCESSING - 2 cr

Offered on a satisfactory/no credit basis only. The development of the fundamentals of keyboarding and the introduction to computerized document formatting. Open to all who have had less than one year of high school typewriting (information processing) or its equivalent or cons instr.

220-241 SHORTHAND I - 3 cr

Complete introduction to shorthand theory. Development of skill in reading, writing, and transcribing shorthand. Students who have had a year of shorthand instruction will not receive credit for this course without the advance written permission of the instructor.

220-242 NOTE TAKING - 3 cr

The study of an alphabetically based system of note taking for classroom and employment environments. Students will learn a speed writing system, study skills, and note taking skills. The course is open to students who desire to increase study and notetaking skills. The course meets Department of Public Instruction licensure requirements for Business Education majors. Keyboarding and document processing skills would be helpful.

220-244 DOCUMENT PROCESSING I - 3 cr

The development of the basic skills of speed and accuracy in keyboarding and further refinement of formatting skills for business documents and personal-use correspondence.
Prereq: Prior keyboarding experience or consent of instructor.

220-245 DOCUMENT PROCESSING II - 3 cr

Continued speed and accuracy skill-building techniques and advanced skill development in computerized document formatting.
Prereq: 220-244 or consent of instructor.

220-252 MICROCOMPUTER APPLICATIONS FOR VOCATIONAL EDUCATORS - 3 cr

Introductory course in APPLE microcomputers as a teaching aid. Skills in operation of the microcomputer and support hardware will be developed. Commercial productivity software will be used to learn about word processing, data base, spreadsheet, graphics, and electronic communication as well as commercial and shareware software for computer-aided instruction. This course is primarily for Business Education majors and is not a programming course.

220-255 OFFICE SYSTEMS AND TECHNOLOGIES - 3 cr

The course provides a comprehensive overview of technology solutions for the organizational and end-user environment, including software packages, operating systems, and hardware considerations. Students will analyze, select, and evaluate computer software and hardware to address business needs. The course also emphasizes the development of business applications using various computer software packages.
Prereq: Keyboarding ability or cons instr.

220-344 CONSUMER EDUCATION AND PERSONAL FINANCE - 3 cr

Study for managing personal and household resources; utilizing sources of consumer information and protection; handling the continuous decisions encountered with personal finance relative to goals, financial analysis, insurances, income taxes, borrowing, banking, housing, household operation, savings, investments; utilizes the microcomputer and compound interest tables in the decision process.

220-345 OFFICE SYSTEMS PLANNING AND IMPLEMENTATION - 3cr

This course covers the planning, implementation and evaluation stages of end-user information systems development with particular emphasis upon employee and work group interaction. Students also build upon their knowledge of computer software packages and gain the ability to define and solve business end-user related systems methodologies through case of field projects. Prereq: 220-255.

220-348 MICROCOMPUTER APPLICATIONS FOR THE SMALL BUSINESS - 3 cr

An introduction to the non-programming uses of microcomputers in a small business environment. The common business uses of accounting, data base, spreadsheet, graphics, word processing, software integration, etc. will focus on small business applications. In addition, current trends in microcomputer business applications will be discussed and/or demonstrated. The course will be primarily hands-on with students working extensively with business software, business applications job sheets, microcomputers, and peripheral equipment.
Prereq: 250-211 or cons instr.

220-353 BUSINESS COMMUNICATION - 3 cr

Instruction in and application of the principles and practices of communication used in business and the professions. This includes the writing of short and long reports, letters, and memos as well as the sending and receiving of oral and nonverbal messages' special attention is given to oral presentations. Basic language skills are emphasized.

220-354 ADMINISTRATIVE COMMUNICATION - 3 cr

Application of information technology to the internal communication of professionals who work in environments with automated information and communication systems. Oral and written reports, systems-related documents (reports, proposals, and procedures), and systems documentation for users are included; the human factors of communication in a technological environment are emphasized.
Prereq: 220-353.

220-355 BUSINESS COMMUNICATION TECHNOLOGIES - 1 cr

A highly recommended supplement to 220-353 Business Communication; students learn how to use the latest technology to produce professional documents and visuals.
Prereq: Open to all business majors; keyboarding or document processing helpful.

220-360 MERCHANDISE ANALYSIS - 2-3 cr

A study of two types of merchandise-textiles and non-textiles. The study of textiles will include the production and manufacturing process from fiber to finished fabric, textile terminology, and trade names; identification, testing of fibers, and care of fabrics. Materials, other than textiles, used in the creation of merchandise are covered through the study of raw materials. Categories of merchandise studies will include leather goods, floor coverings, glass, pottery and china, and furniture.

220-361/561 MERCHANDISE MANAGEMENT - 3 cr

A study of retail merchandising principles and practices involved in bringing goods to the retail point of sale. Included are the steps necessary to insure profitability while satisfying customer demand. The course explores in depth the issues, basic concepts, problems and techniques involved in effective retail merchandising management based upon the 6-month merchandising plan.

220-362 VISUAL MERCHANDISING - 2 cr

A specialized course dealing with application of principles of visual display for retail merchandise. Designed to familiarize students with aspects of visual merchandising from window and interior display standpoints. Also included are store layout techniques. Intended for students who plan to teach appropriate business courses or to work in retailing.

220-363/563 RETAIL SALES AND DISTRIBUTION - 3 cr

The various methods of retail selling and distribution of products and services are covered with emphasis on the technical and psychological aspects of department store as well as small retail store distribution. Additional focus is on the concept of total customer service.

220-364 RETAIL ADVERTISING - 3 cr

This course examines advertising programs used by retail businesses including methods for analyzing products, customers, and markets. Advertising budget planning and dissemination to product lines, to departments, and to services will be covered. Restraints placed on the persuasive power of advertising by legal and ethical considerations; problems and societal issues are discussed.

220-365 HUMAN RELATIONS IN BUSINESS AND OTHER PROFESSIONS - 3 cr

This course involves the study of people-to-people relationships in the world of work. Students enrolled will be provided opportunities to analyze their personal/social traits and attitudes toward people of diverse cultural backgrounds while studying requirements for effective human relations in the workplace. The course topics will focus on humans relating and on discrimination, cultural differences, and ethnic "notions."
Prereq: Junior standing.

220-388 CAREER INFORMATION - 1 cr

Offered on a satisfactory/no credit basis only. A presentation of techniques of self-analysis in preparation for the job search. The job search includes resume, cover letter, and interview preparation. Also included are the various types of correspondence necessary in the job search.
Restricted to BBA majors. Prereq: Restricted to students with at least 75 credits.

220-445/645 RECORDS MANAGEMENT - 3 cr

This course provides a detailed treatment of information and media management. Media is defined as the information storage format, and includes paper, microrecords, electronic, and other forms of information generation, recording, and storage. Students will develop an understanding of the information life cycle, information value, and how information serves as a critical organizational asset.

220-447/647 DATA PROCESSING FOR BUSINESS TEACHERS - 3 cr

This course is a study of the concepts, procedures, and hardware used in business with an introduction to program development, telecommunications, and multimedia. An understanding will be gained of how data processing can be integrated throughout the business education curriculum.

220-454 INTEGRATED OFFICE SYSTEMS MANAGEMENT - 3 cr

This course integrates, through case studies or other comprehensive capstone experiences, the application of concepts, theories, and skills associated with end-user systems as they contribute to the solution of business problems. Selected topics will emphasize current technological advancements and office systems management concerns.
Prereq: 220-255, 220-345, 220-348.

220-460/660 PRINCIPLES OF VOCATIONAL EDUCATION - 2 cr

History and development of vocational education both in the United States and Wisconsin are explored. The administrative structure of vocational education at the local, state, and national levels is outlined. Vocational program areas are discussed with emphasis given to issues, trends, and problems in vocational education. Meets the Department of Public Instruction's course requirement for vocational certification and fulfills one of the certification requirements of the Wisconsin Board of Vocational, Technical and Adult Education.

220-461/661 ORGANIZATION AND ADMINISTRATION OF VOCATIONAL PROGRAMS - 3 cr

Study of vocational/occupational programs which utilize the internship/youth apprenticeship/cooperative method of instruction. Includes the knowledge and procedures necessary to implement the quality components of an occupational program. Current issues facing vocational education are to be discussed. The cooperative method, procedures, and techniques are stressed. Meets the Department of Public Instruction's course requirement for vocational certification.
Prereq: 220-460/660 or equivalent.

220-462/662 COORDINATION TECHNIQUES - 1 cr

This course covers techniques of how a vocational education teacher can successfully coordinate a vocational program using the cooperative method. Students will have the opportunity to demonstrate their skill in coordination techniques through simulation and role playing. Specific topical areas covered are how to: locate job training sites, sell the employer on program participation, articulate the classroom curriculum with the cooperative experience, evaluate the student's work performed, and supervise on-the-job problems.
Prereq: 220-460/660 or equivalent.

220-470 DIRECTED OCCUPATIONAL PRACTICE -1-3 cr

A course for selected upper level students to gain work experience in an area of business education, marketing (distributive) education, or office systems during a semester or summer. The culmination of this experience is a written report detailing the work experience and its contribution to the overall development of the student's career plan.

220-489 CAREER INFORMATION - 1 cr

Offered on a satisfactory/no credit basis only. Discussion focuses on teaching as a profession and includes the current issues confronting business educators. Students develop their placement file and become acquainted with the job search process. (Open to those entering the teaching profession. Should be taken one semester before graduation.)

220-490/690 BUSINESS EDUCATION WORKSHOP - 1-3 cr

Repeatable. Prereq: Jr or sr st and cons instr.

220-496/696 SPECIAL STUDIES - 1-3 cr

Repeatable. Prereq: Cons instr.

220-498 INDEPENDENT STUDIES IN BUSINESS EDUCATION - 1-3 cr

Offered on a satisfactory/no credit basis only. Repeatable for a maximum of 3 credits in major/degree. Prereq: Sr st and cons dept chp.

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