Undergraduate Bulletin


Faculty: Margaret Friedman, Arno Kleimenhagen, Marilyn Lavin, G. M. Naidu, Sharon Roy Newman, James Peltier, Mete Sirvanci, Lois Smith, George Tesar, Raja Velu (Chairperson), Edward Vitale, Ann Waller, Abe Weinrauch, John Westfall.

Marketing involves business activities so that production and the exchange of goods and services maximize consumer satisfactions and producer profits. Marketing studies the behavior of people in their search for products and services to satisfy their needs and then develops and provides the consumer with need-satisfying opportunities consistent with the goals of society. Marketing functions include developing products, distributing them, creating advertising and promotions, and determining the proper price.

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UW-Whitewater Undergraduate Bulletin - 1995-1997
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