COURSE DESCRIPTIONS

166-110 FUNDAMENTALS OF SPEECH (PROFICIENCY) 3 cr
A basic course designed to help students increase their effectiveness in public speaking and interpersonal communication through learning current theory and developing skills through actual classroom experiences.
A beginning course in principles of oral communication designed to develop confidence and precision through classroom speaking.
For information about the waiver examination see the Proficiency/General Studies Requirements section of this Bulletin.

166-131 INTRODUCTION TO MASS COMMUNICATION GS 3 cr
A study of mass communication with relation to current economic, political and social institutions and trends. Emphasis on print and broadcast media with consideration of advertising, public relations, government and technology. The role of media in entertainment, news, and persuasion is examined.

166-202 PRINCIPLES OF PUBLIC RELATIONS 3 cr
Principles, process, and practice of public relations in business, industry, government, service, and education.

166-203 WRITING APPLICATIONS IN PUBLIC RELATIONS 3 cr
Lecture and practice in the application of writing fundamentals and skills to the various writing opportunities typical in the public relations profession.
Prereq: 166-202.

166-228 INTERPERSONAL COMMUNICATION 3 cr
Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.

166-230 RADIO PRACTICUM 1 cr
A laboratory course in which the student participates in at least one area of radio broadcasting: Announcing, engineering, interviewing, or publicity. Repeatable.

166-231 PRACTICUM IN CABLE TELEVISION PRODUCTION 1 cr
Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance.
Repeatable for a maximum of 4 credits in major/degree.

166-232 FOUNDATIONS OF ELECTRONIC MEDIA GS 3 cr
An in-depth survey of thie historic developmental, technological, economic, programming, social impact, and regulatory foundations of the broadcasting and electronic media communications industries in America.

166-234 ELECTRONIC MEDIA ANNOUNCING 3 cr
Emphasizes the development of professional speech and performing habits for radio, television, and related electronic media. Training in proper use of announcing - related technical equipment provided. Vocal and performing styles pertinent to the presentation of entertainment, information, and persuasion for electronic media are presented within an applied framework.
Prereq: 166-110.

166-236 INTRODUCTION TO CINEMA GA 3 cr
Focuses on understanding and appreciating film as a unique visual communication experience. Includes an introduction to the understanding of film language and different theories of film aesthetics and criticism.

166-238 FUNDAMENTALS OF VIDEO PRODUCTION 3 cr
This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.

166-239 FUNDAMENTALS OF AUDIO PRODUCTION 3 cr
A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.

166-240 PUBLIC SPEAKING GH 3 cr
Study of the theory and techniques of public address with required presentation of speeches.
Prereq: 166-110.

166-241 ELECTRONIC MEDIA WRITING 3 cr
The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.
Unreq: 164-241.

166-242 SMALL GROUP COMMUNICATION 3 cr
The study of small group theory and group dynamics, with practice in their application, designed to prepare students to communicate and function effectively as members of decision making and problem solving small groups.
Prereq: 166-110.

166-244 COMMUNICATION AND INTERVIEWING 3 cr
Additional study in interpersonal communication as it functions in various types of interview situations. Application and analysis of effective interpersonal communication choices in specific interview situations.
Prereq: 166-110.

166-246 ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION 3 cr
Development of the skills of broadcast news gathering, writing, and editing.
Prereq: 164/166-241 or 164-243 or 166-203. Unreq: 164-246.

166-247 INTRODUCTION TO PARLIAMENTARY PROCEDURE 3 cr
To prepare the student to function intelligently as a member of any assembly by developing: parliamentary practice as an effective means of democratic participation, the skills and concepts essential for effective group participation, and by giving students the opportunity to reinforce their knowledge through group problem solving activities.

166-305/505 HISTORY OF MASS COMMUNICATION 3 cr
An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass media and society.
Prereq: Jr st. Unreq: 164-305/505.

166-307 DESIGNING NON-PRINT MEDIA FOR PUBLIC RELATIONS 3 cr
Instruction and practice in the theory, design, production and utilization of non-print media in the context of various public relations activities.
Prereq: 166-202 and 166-203. Open to Speech-Public Relations majors and minors only.

166-320/520 ADVANCED AUDIO TECHNIQUES 3 cr
An advanced level course that studies the utilization of multi-track digital systems in broadcast, recording and sound re-enforcement environments. Students critique and analyze existing works and produce related audio materials in various genres.
Prereq: 166-239 or consent of instructor.

166-321/521 NONVERBAL COMMUNICATION 3 cr
Nonverbal dimensions of interpersonal communication (physical behavior, facial expression, eye behavior, personal space, personal appearance-clothing, touch, voice and the use of objects) focusing upon their actual interaction with verbal or speech communication. Study of concepts and actual participation in nonverbal exercises/simulations.
Prereq: 166-110 or its equivalent.

166-325 PSYCHOLOGY OF SPEECH GS 3 cr
Speaking and listening viewed in relation to human behavior. A psychological perspective of such factors in the speech communication process as language and semantics, message processing and design, vocal-nonverbal cues, speech perception-production, and apprehension-anxiety which are involved in person to person and person to group communication.

166-326/526 COMMUNICATION AND GENDER 3 cr
Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.
Prereq: 166-228.

166-327/527 INTRODUCTION TO ORGANIZATIONAL COMMUNICATION 3 cr
This course provides a broad overview of the theoretical and empirical literature relevant to organizational communication. The focus is on how communication operates in organizations, the effects of communication on organizational life, and how communication can be made more efficient and effective in meeting personal as well as organizational goals.
Prereq: 166-110.

166-328/528 COMMUNICATION CONFLICT RESOLUTION 3 cr
This course provides a communications perspective of the nature and possible methods of resolution of conflict.
Prereq: 166-110.

166-330 CORPORATE AND INDUSTRIAL VIDEO PRODUCTION 3 cr
This video production course examines the uses of video technology in non-broadcast settings. Particular attention is spent on marketing, public relations, training and employee communication applications.
Prereq: 166-238.

166-331 PRACTICUM IN PRODUCING AND DIRECTING FOR CABLE TELEVISION 1-3 cr
Participation of a program producer and/or director for television programming created for the University Cable Television System.
Repeatable for a maximum of 4 credits in major/degree. Prereq: Cons instr.

166-332 PRACTICUM IN TELEVISION NEWS 1-3 cr
The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.
Prereq: 164/166-246 or 164/166-241 or 166-234 or 166-338. Unreq: 164-332.

166-333 PRINCIPLES OF ELECTRONIC MEDIA PROGRAMMING 3 cr
An examination of radio and television as a major communication industry with particular emphasis on those factors which influence program content.
Prereq: 166-131 or 166-232.

166-335/535 ADVERTISING VIDEO PRODUCTION 3 cr
Students develop and apply advanced studio and field video production skills for the production of television advertising.
Prereq: 166-238.

166-339/539 HISTORY OF THE CINEMA 3 cr
A study of the motion picture as a significant art form of the twentieth century, with emphasis upon the historical, social, economic, technical, and artistic factors that influenced its development.

166-340/540 SPEECH WRITING 3 cr
Students develop skills necessary to write varied types of public speeches suitable for presentation by others or by themselves.
Prereq: 166-110.

166-344 ARGUMENTATION 3 cr
The theory of argument: Logical development and support of propositions. Application of theory in practical situations.
Prereq: 166-110.

166-345 PERSUASION 3 cr
A study of the process of persuasion: Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.
Prereq: 166-110.

166-356 FUNDAMENTALS OF ORAL INTERPRETATION 2 cr
Analysis and development of techniques for the oral presentation of literature.

166-359/559 RHETORIC OF THE WESTERN WORLD GH 3 cr
An introduction to significant theories of communication and persuasion based on western thought.
Prereq: 166-110

166-360/560 MEDIA OPERATIONS AND MANAGEMENT 3 cr
An overview and examination of the basic operations of newspaper, radio, television, magazine, advertising/public relations agency and new information technologies: organization and equipment, company and manager responsibilities, market analysis and product planning, distribution and pricing, social responsibilities, production and service, financial and legal questions, and public and employee relations.
Prereq: 166-131 or 166-232 or 166-202 or 164-220 and junior standing. Unreq: 164-360.

166-402/602 PUBLICITY MEDIA AND CAMPAIGNS 3 cr

Extension of principles of public relations through advanced readings and case studies in business, industry, service, and education, and practice in creating effective publicity campaigns.
Prereq: 166-202, 166-203, 164-245 and 166-307.

166-420/620 LISTENING BEHAVIOR GS 3 cr
Study of the current theory and research concerning the process of listening in human communication as a basis for an effective understanding of listening behavior and for an increased ability to improve one's own listening skills. Coverage of material culminates in an analysis of approaches to teaching listening in the schools and training in business-industry.
Prereq: 166-110 or equiv or cons instr.

166-422/622 COMMUNICATION THEORIES 3 cr
Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a "meaning-centered" focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.

166-424/624 CROSS CULTURAL COMMUNICATION GH/DIVERSITY 3 cr
Study of cross cultural contacts and interactions when individuals are from different cultures. An analysis of verbal and nonverbal communication and related factors within and between various cultures, predictions of patterns and effects, and communication barriers.

166-427/627 COMMUNICATION TRAINING IN ORGANIZATIONS 3 cr
This is an advanced level course that focuses on identifying, evaluating, and enhancing the communicative competencies behind the functioning of contemporary organizations.
Prereq: 166-327/527.

166-429/629 ORGANIZATIONAL COMMUNICATION NEEDS ANALYSIS 3 cr
This course examines the critical issues associated with doing applied work in organizational communication. Theoretical and empirical questions are addressed in this regard. On the basis of this knowledge, the student then learns by conducting an audit of the communication climate for a specific organization.
Prereq: 166-327/527.

166-431/631 MASS COMMUNICATION IN SOCIETY 3 cr
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
Prereq: 166-131 or 166-202 or 166-232. Unreq: 164-431/631.

166-434/634 BROADCAST STATION OPERATIONS AND PROCEDURES 3 cr
An advanced-level course involving the elements of broadcast station and cable television operations, with particular emphasis on federal regulatory policies. Electronic mass media operations involving management, sales, programming, and audience responsibilities are emphasized. Formation of internal policy guidelines for day-to-day operations is a major course focus.
Prereq: 166-131 and at least one semester's staff experience on either WSUW-FM or at Cable 6 or its equivalent as determined by the instructor.

166-440/640 NEW COMMUNICATION TECHNOLOGIES 3 cr
This course examines the major innovations in the telecommunication industry including cable television, satellite communication, fiber optics, interactive communication systems, multimedia, HDTV, and other developments. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.
Prereq: 166-131 or 166-232 or senior standing.

166-445/645 RHETORIC OF CAMPAIGNS & SOCIAL MOVEMENTS 3 cr
Advanced study of the process of persuasion as it relates to significant campaigns and/or social movements such as Civil Rights, Women's Movement, and Political Campaigns. Applications and analysis of persuasion and campaigns and/or social movements through term papers, exams, and presentations.
Prereq: 166-110.

166-459/659 COMMUNICATION CRITICISM 3 cr
Advanced study of social influence through the systematic analysis of public messages. Students will be exposed to contemporary methods of rhetorical criticism which aid in the analysis of strategy and effect.
Prereq: 166-345.

166-485/685 COMMUNICATION RESEARCH METHODS 3 cr
An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
Prereq: Junior/senior standing. Unreq: 164-485/685.

166-487 SENIOR ELECTRONIC MEDIA PROJECT 1-2 cr
This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.
Prereq: Senior standing plus the completion of at least 20 hours in the major including completion of Foundations of Electronic Media, Fundamentals of Audio Production and Studio Video Production.

166-490/690 WORKSHOP Repeatable 1-6 cr

166-491/691 TRAVEL STUDY Repeatable 1-3 cr

166-493C INTERNSHIP IN COMMUNICATION 1-3 cr
Professional experience in which the student who aspires to a career in organizational communication/public communication, works for an approved employer in his/her area of interest. (A maximum of three credits of internship may be applied toward a speech communication major; a maximum of two credits may be applied toward a speech communication minor).
Prereq: Jr or sr st, cons instr and those courses deemed necessary by the internship advisor.

166-493E INTERNSHIP IN COMMUNICATION 2-3 cr
Professional experience in which the student works in the television, radio, or film industry under the supervision of a professional. Repeatable for a maximum of 3 credits in degree.
Prereq: 166-232 and 166-238 or 166-239.

166-493I INTERNSHIP IN COMMUNICATION 1-3 cr
Professional experience in which the student who aspires to a career in public relations, works for an approved employer in his/her area of interest. (A maximum of three credits of internship may be applied toward a speech communication major; a maximum of two credits may be applied toward a speech communication minor.
Prereq: 166-202, 166-203, 3.00 GPA in communication courses, jr or sr standing and consent of instructor.

166-494 SEMINAR 1-6 cr
Repeatable. Prereq: Junior standing and consent of instructor.

166-496/696 SPECIAL STUDY 1-3 cr
Repeatable. Prereq: Junior standing and consent of instructor.

166-498 INDEPENDENT STUDY 1-3 cr
Repeatable. Prereq: Junior standing or consent of instructor.