Continuing Education

UW-Whitewater Local Government Leadership at Rock County in Janesville

This event has concluded.  Please check back to see if additional offerings will be available in 2019!

This event will take place at the UW-Whitewater at Rock County campus in Janesville, WI.

The theme of this workshop is “Strategic Planning 101”. It will feature interactive sessions focused on skill building and professional development for local government professionals. Participants will spend the morning focusing on the development and implementation of a strategic plan at both the organizational level as well as within a department. In the afternoon, attendees will discuss and review performance measures to evaluate goals within strategic plan. Throughout the workshop, participants at all levels of an organization will be encouraged to consider how they can and do contribute to the strategic planning process. Registered attendees may purchase one CEU.

Date:  November 16, 2018

Register OnlineClosed

Registrations accepted online until 11/14/18, at noon. We do accept walk up registrations at event check-in, if space is available.

Registration: $70

Early Bird Registration: $60
Register by 11/2/18 to receive $10 off your registration.

Group: $55
Receive $15 off each registration when three (3) or more register to attend from the same organization.  Make sure to use promo code 3GROUP15 at check.  Discounts cannot be applied after you register and pay.  You will be charged $15 if at least 3 from your organization do not attend.

CEU's Additional fee: $15

Fees Include

The fee covers instruction and meals.  CEU fee  will include a certificate.


All registrant accounts must be paid in full three weeks (21 days) prior to the start of event. Registrants with outstanding balances after payment is due in full are subject to being removed from the event roster without refund. Please contact Continuing Education Services at prior to this deadline if extenuating circumstances prevent you from completing a payment.

In the event of a cancellation, Continuing Education Services should be notified no later than 21 days before the start of the event session in order to receive a refund, less 20% administrative fee. Cancellation request received less than 21 days from the start of camp will receive a refund minus 50% late cancellation fee of event cost. Cancellations due to medical reasons will receive a full refund, less the 20% administrative fee, if the cancellation is requested and medical documentation is provided prior to the start of event. Valid medical cancellations must include a signed letter from a licensed physician to qualify. NO REFUNDS will be given for withdrawal due to early departures, disciplinary reasons or no show after the event has started.

All cancellation requests must be submitted to; provide registrant’s name, camp and medical documentation, if applicable. Refunds will be returned to name an address of payer.

We reserve the right to cancel any event due to low enrollment; in such as case, all fees paid will be refunded.


Check-in will take place at the UW-Rock County Camp (Janesville, WI) in Hyatt Smith Hall, Room 120 at 8:30a.m. 

What to Bring

  • Laptop, tablet, or smartphone for interactive portions of the workshop
  • Water bottle
  • A copy of your organization’s strategic plan

Driving Directions

Directions to Rock County campus can be found online by clicking here.  Address is 2909 Kellogg Ave Janesville WI, 53546.


Free parking is available in campus lots except in areas reserved for faculty and staff as well as on the streets near the campus. Parking on campus is regulated by the Rock County Sheriff’s Department.


Please email Susan Johnson at

Event Schedule

8:30 - 9:00 a.m. Registration & continental breakfast (Rock County Hyatt Smith Building Room 120)
9:00 - 9:15 a.m. Welcome
9:15 - 10:15 a.m.              Keynote Address - Mark Freitag, City Manager, Janesville, WI
"Moving your community forward-strategic planning and performance measurement"
10:30 - noon Presenter Session - Jennifer Petruzzello, Neighborhood & Community Services Director, Janesville, WI
"Implementing a strategic plan in your department"
12:00 - 12:45 p.m. Lunch (included in fee) 
12:45 - 3:00 p.m. Presenter Session - Louis Fucilla, Department of Political Science, Whitewater
"Your community finally got a strategic plan approved.  Now What?  Ensure that your community is effecive and meeting its targets through performance measurement"
3:00 - 3:30 p.m. Open discussion/wrap-up


Mark Freitag, Keynote

Mark Freitag joined the City of Janesville Team in December 2013, following a 25-year career in the U.S. Army. He was born in Fort Huachuca, Arizona, in 1966, and with a career Army officer as a father, moved with his family to Army installations across the United States until 1984 when he entered the United States Military Academy at West Point. Upon graduation in 1988, Mark was commissioned a 2nd Lieutenant of Armor in the U.S. Army. He commanded tank and cavalry units across the U.S. at the platoon-, company-, and squadron-level, to include three combat deployments to the Middle East. Mark gained his city management experience while serving as the Garrison Commander at Fort Hood, Texas, from 2010-2012. Culminating his career as a Colonel, he holds two Masters Degrees and his military awards and decorations include the Defense Superior Service Medal, the Legion of Merit with Oak Leaf Cluster, the Bronze Star with Oak Leaf Cluster, and the Combat Action Badge. Mark and his family have enjoyed the transition to civilian life and establishing some roots in this wonderful community.

Jennifer Petruzzello

Jennifer Petruzzello was hired as Director of Neighborhood Services in September of 2088.  She was previously employed by the City of Janesville, from 1994-1999 where she held various positions, including: Management Intern, Training & Labor Relations Coordinator and Management Assistant. From 1999-2003, she served as the City Administrator in Evansville, WI. In December of 2007, Jennifer returned to work for the City of Janesville as the Interim Neighborhood Services Director in the Neighborhood Services Department. In her current role, she is responsible for managing the Department of Neighborhood & Community Services, including state and federal grants, various housing programs, property and nuisance inspection, Transit, and Recreation. Jennifer holds a Bachelor’s Degree in Political Science from Carroll University and a Master’s Degree in Public Administration from Northern Illinois University.

Louis Fucilla

Louis Fucilla is an Assistant Professor in the Department of Political Science at the University of Wisconsin-Whitewater. His research focuses on the intersection of politics and the management of public programs and policies with a specific interest in the public’s attitudes towards government. Dr. Fucilla is a relatively recent transplant to UW-Whitewater and Wisconsin from Bloomington, Indiana where he completed his Ph.D. at Indiana University-Bloomington. When not teaching or conducting research, Louis is slowly but surely exploring the many wonderful things Wisconsin has to offer.

Special Notice

The University of Wisconsin-Whitewater is committed to equal opportunity in its educational programs, activities and employment policies, for all persons, regardless of race, color, gender, creed, religion, age, ancestry, national origin, disability, sexual orientation, political affiliation, marital status, Vietnam-era veteran status, parental status and pregnancy.

If you have any disabling condition that requires special accommodations or attention, please advise us well in advance. We will make every effort to accommodate your special needs.

Registering for this event you understand that the University may take photographs and or videos of event participants and activities. You will  be required to agree at the time of registration that the University of Wisconsin-Whitewater shall be the owner of and may use such photographs and or videos relating to the promotion of future events.  You will relinquish all rights that you may claim in relation to use of said photographs and/or videos.