Professional Development Classes

Whether you're new to the field or have years of experience, these classes are a must for anyone working in the nonprofit sector. Choose one, two or all three classes this spring and gain the tools and strategies for professional development and organizational success.

Three classes available

Register Here

We accept walk up registrations the day of the class, if not sold out.

Realizing the Mission: Having Impact

Learn mission-driven program design, inclusive programming and evaluation strategies and how to recognize and respond to innovation and external factors that shape the future of the non-profit sector.
Thursday, April 19, 8:30 – 3:30, Whitewater Innovation Center

Nonprofits are constantly being challenged to demonstrate that their mission addresses today’s pressing issues and that their programs demonstrate impact. In this session, participants will gain a greater understanding of the concepts of theory of change, impact measurement and strategy. You will come away with tools to answer the important questions: What impact do we want our programs to demonstrate? How do we measure that impact? What are the strategies to achieve that impact?

Upon completion of this module, students should be able to:

  • Discuss essential functions of strategic planning for effective operation and sustainability.
  • Discuss mission-driven program design and outcomes.
  • Identify inclusive programming strategies.
  • Articulate program evaluation strategies.
  • Explain organizational and programmatic performance management and evaluation.
  • Recognize and respond appropriately to external factors that impact nonprofit decision making.
  • Articulate emerging language and innovation that define and shape the future of the nonprofit sector; terms such as community benefit organizations, community impact v. community service delivery.

Katie PrichardDr. Kathleen Pritchard is President of DATA YOU CAN USE, Inc., a Milwaukee-based nonprofit organization that works with organizations to access and use data to inform decisions and improve communities. She is a skilled evaluator and specializes in integrating quantitative and qualitative data to measure success and communicate results. She is also a seasoned planner and implementer of cross-sector efforts that are informed both by theory and the voice of those most affected.

Dr. Pritchard previous positions include President and CEO of the Planning Council for Health and Human Services, and Director of Community Impact for the United Way of America. She serves as a trustee of the Public Policy Forum and as Milwaukee’s representative to the Urban Institute’s National Neighborhood Indicators Partnership. She is on the Community Engagement Council for the Medical College of Wisconsin and serves as a founding member of Healthier, Safer, More Prosperous Milwaukee. Katie holds a Ph.D. in Political Science and has served as a policy and research analyst, and consultant for the State of Wisconsin, Milwaukee County and the City of Milwaukee.

Multichannel Marketing and Communication

Explore a framework for preparing a thorough marketing and communication plan and gain the tools to build your brand to communicate your mission and reach target audiences through compelling messages.
Wednesday, May 2 8:30 – 3:30, Whitewater Innovation Center

In the current interconnected and digital world, communication has become more complex and more important for nonprofits to reach their target audiences. You will explore a framework for preparing a thorough marketing and communication plan. You will gain the tools to build your brand to communicate your mission and identify how to reach target audiences through compelling messages. You will also explore various channels of communication (offline and online) and learn when it is appropriate to use each channel. You will have the opportunity to improve your existing communication plan or review the framework of a new communication plan that clarifies roles for staff and board and identifies protocols for internal, external and crisis communication.

Upon completion of this module, students should be able to:

  • Use community development tools to build awareness and stakeholder relations in nonprofit organizations.
  • Discuss public and community relations as functions of nonprofit organizations.
  • Apply concepts of branding.
  • Explain role of organizational and personal communication within a nonprofit organization.
  • Articulate the role of advanced technologies in communications, public relations, and marketing in the nonprofit sector.
  • Explore intercultural communication skills necessary for working with diverse populations.
  • Assess organizational infrastructure for effective marketing.
  • Develop a marketing/communication plan for a nonprofit organization.
  • Apply approaches to working with the media and managing crises.
  • Describe the role of board in developing and implementing marketing/communication plans.

Aliya PittsCurrently the Assistant Head of School for Community Relations at the Prairie School, Aliya Pitts has enjoyed over a decade of experience in fundraising and communications with a concentration in educational leadership roles. A Chicago native, Aliya came to Prairie after five years as Vice President of Advancement at St. Catherine's High School in Racine. Previously, Aliya worked at the consulting firm of Ter Molen Watkins & Brandt, where she collaborated with a variety of clients, including the University School of Milwaukee, the University of Chicago Laboratory Schools, Y.O.U. Evanston, the Wisconsin Conservatory of Music and Carroll University. Prior to her time at TW&B, Aliya served as the Regional Director of Development at UW-Milwaukee, cultivating and soliciting donors in Chicago and northern Wisconsin. Her focus on individual fundraising began when she was the Major Gifts Associate at The Chicago Lighthouse, managing the organization's $17 million Bold Visions Campaign.

A graduate of Smith College, Aliya is a member of the Association of Fundraising Professionals and the Planned Giving Council of Eastern Wisconsin. She was a 2006 Development Leadership Consortium Annual Fellow and served as treasurer of the DLC Board.


Nonprofit Talent Management

Gain a greater understanding of the skills needed to build stronger teams and an inclusive workplace and identify strategies to maximize the value of volunteers to your organization but also fulfill their needs and keep them motivated.
Wednesday, May 9 8:30 – 3:30, Whitewater Innovation Center

A nonprofit’s greatest asset is its people. You will examine best practices for volunteer management and the nonprofit employment continuum from recruitment and onboarding to performance management and development. You will learn to enhance your volunteer infrastructure for greatest impact. You will identify strategies to best leverage the time, knowledge and skills of your volunteers to not only maximize their value to your organization but also fulfill their needs and keep them motivated. You will also explore the world of nonprofit personnel management. Many nonprofit leaders gain leadership roles through successful performance as managers. Making the transition from managing programs and services to leading teams to implement programs and services can be challenging without an increased awareness of the components of human resource development. Topics will include recruitment, interviewing principles, performance management elements and employee handbook frameworks. In addition, you will gain a greater understanding of the skills needed to build stronger teams and an inclusive workplace.

Upon completion of this module, students should be able to:

  • Discuss nonprofit human resource planning and management.
  • Explain ways to publicize their organizations and their human resource needs.
  • Differentiate between the roles of the board and staff related to personnel issues.
  • Identify key components of a volunteer program and implement strategies for recruiting appropriate volunteers and staff to form an inclusive environment that reflects your mission.
  • Apply techniques for continually engaging, managing and recognizing volunteers.
  • Effectively evaluate volunteer programs.
  • Recruitment and hiring practices for volunteers and staff.
  • Explain the employment law and personnel policy in nonprofit operations.
  • Understand the process of orientation, training, supervision and evaluation of volunteers and staff.
  • Describe different types of employee performance review, discipline and termination practices and processes.
  • Assess personal leadership style and apply to leading a team

Brenda ShaffBrenda Shaff is a graduate of Concordia University Wisconsin, where she received a bachelor’s degree in Human Resource Management. She also obtained a degree in Early Childhood Health and Education from Clydebank College, Scotland where she received her designation as a Nursery Nurse through the Scottish Nursery Nurse Examination Board.

Brenda has worked for Hospice Alliance, Inc. since 2006 and serves as the Director of Employee and Organizational Development. In her role, she oversees the organization’s Human Resources and Volunteer Departments. Prior to working at Hospice Alliance, Brenda worked in various positions in social service and health organizations in Kenosha County and Scotland.





Additional Class Information:

Cost is $150 per class. Save $10 when registering for more than one class. Did you receive a promo code? Make sure to enter the promo code you received at checkout. Discounts cannot be applied after your registration and payment. Lunch is included in class fee.

Cancellations made 7 days prior to the training will receive payment back minus 6%. NO REFUNDS will be given for no shows.  To request a cancellation email your request to cesevents@uww.edu. Provide registrants name and event title.

The University of Wisconsin-Whitewater is committed to equal opportunity in its educational programs, activities and employment policies, for all persons, regardless of race, color, gender, creed, religion, age, ancestry, national origin, disability, sexual orientation, political affiliation, marital status, Vietnam-era veteran status, parental status and pregnancy.

If you have any disabling condition that requires special accommodations or attention, please advise us well in advance. We will make every effort to accommodate your special needs.

I understand that the University may take photographs and or videos of event participants and activities. I agree that the University of Wisconsin-Whitewater shall be the owner of and may use such photographs and or videos relating to the promotion of future events. I relinquish all rights that I may claim in relation to use of said photographs and/or videos.

Classes are offered in partnership with UW-Parkside Continuing Education & Community Engagement

Parkside