Strategic Objectives
Programs and LearningThe College is committed to offering relevant and rigorous academic programs integrated with applied learning experiences. We will offer our curriculum under the guidance of academically and professionally qualified faculty, and make available to our students an array of applied opportunities, including internships, and outreach and consulting projects. We will maintain AACSB accreditation, the premier accrediting agency for the highest quality business and management education world-wide, which requires satisfaction of standards related to assurance of student learning, faculty qualifications and continuous improvement.
Research and Professional Development
The College is dedicated to the support of sustained scholarship and ongoing professional development. We believe an engaged and research active faculty is essential to quality professional business education. Relevant to the mission of the college and commitments to programs and learning objectives, we support a balanced portfolio of scholarship across the categories of pedagogical, discipline-based and contributions to practice.
Global Perspectives with Sensitivity to Multicultural and Diversity Issues
The College values diverse intellectual and cultural perspectives and strives to attract, respect and retain a diverse student and faculty population. We will foster and sustain a curriculum that is both global and intercultural in character, and promote programs that enhance diversity in educational experiences and a supportive culture for diverse perspectives and members.
Regional Resource for Businesses, Not-for-Profits and Communities
The College embraces the Wisconsin Idea which states that the boundaries of the university are the boundaries of the state, and further extends those boundaries to the greater regional community beyond state borders. The business and economic development needs of the region and the state and the professional development of our faculty and students are closely integrated. We will serve as a valued educational and economic resource to the regional community through strong outreach activities and partnerships between the college and the business community.
Professional and Personal Integrity for Faculty, Staff and Students
The College is committed to the belief that business is a noble profession with a tremendous capacity to “do good” in the world. We embrace the Principles for Responsible Management Education as set forward by the United Nations Global Compact. We will cultivate high standards of ethical and professional conduct among our students, faculty and staff. We support an agenda which includes activities and curriculum related to professional integrity, sustainable business, social responsibility, globalization and social entrepreneurship.

