College of Business and Economics

General Management


The Bachelor of Business Administration in General Management is available both on-campus and online. No matter how you complete your degree, the curriculum and learning outcomes will be the same. For more information on completing your degree online, visit Online BBA Degree.

Management is the art and science of effectively utilizing resources to attain the objectives of the organization. This area of study is an expansive discipline affecting every aspect of government, corporate, and non-profit organizations. The General Management major at UW-Whitewater prepares graduates for careers in a wide range of enterprises in the private and public sectors. Students learn in an engaging environment that advances critical thinking, innovative problem-solving, ethical behavior, leadership, and a commitment to diversity.

Emphases available in the General Management major include healthcare managementmanaging sports programs, and nonprofit management.

The UW-Whitewater Bachelor of Business Administration in General Management requires a minimum of 120 credits, including:

  • General education requirements 
  • Business requirements 
  • Major requirements 
  • Electives (to bring the total to at least 120 credits)

Information on the requirements specific to the general management major, including emphases options, can be found in the Course Catalog. Major video guides and course planning sheets are also available in Four Year Planning Resources.

Individuals wishing to deepen their knowledge with post-baccalaureate studies can complete an advanced degree online or on campus through the UW-Whitewater  Master of Business Administration and an emphasis in Management or one of 10 other unique emphases.

General Management is also available as a minor for non-business students. Requirements can be found in the Course Catalog, or in the College of Business and Economics listing of minors and certificates.

Job Outlook

Career prospects for general management majors are open-ended with the potential for leading business operations and personnel in a number of fields. National employment of management occupations is projected to grow 8 percent from 2016 to 2026, and the national median salary for management occupations was $104,240 in 2018.1 In Wisconsin, employment of general and occupational managers is expected to grow by about 10 percent from 2016 to 2026 with about 3,440 annual projected job openings.2

UW-Whitewater Placement Information

Placement Rate3

100%

UW-Whitewater Salary Estimate (6 months or less after graduation)3

$46,067

Highlighted Employers4

Enterprise Rent-A-Car, Frito-Lay North America, Kohl's, Menards, Uline

Common Titles4

Account Executive, District Sales Leader, Manager, Project Manager, Purchasing Analyst

1 Bureau of Labor and Statistics - Occupational Handbook: Management Occupations
2 CareerOneStop (U.S. Dept. of Labor) - Occupational Profiles: General and Operations Managers
3 Based on survey responses for 2016 - 2017 UW-Whitewater graduates
4 Self-reported data from UW-Whitewater surveys

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