Graduate Certificate in Business Data Analytics

The Graduate Certificate Program in Business Data Analytics is designed to allow professionals with Bachelor’s Degrees to acquire knowledge, experience, and a solid foundation in data mining and analytics in an organization. These courses will be available for students both on-campus online.

Individuals that complete the Certificate in Business Data Analytics will be knowledgeable in the following areas:

  • Understand the role and application of data analytics in an organization
  • Be able to identify the appropriate tools needed to analyze business data
  • Be able to apply some of the common analysis tools
  • Be able to take explain the managerial practices and process used to successfully use data analytics in an organization.
  • Understand how to communicate in the context of the business results of data analytics.
  • Understand the social and ethical issues related to security and privacy of data.

Certificate in Business Data Analytics Courses & Degree Requirements:
The Business Data Analytics Certificate Program requires completion of five courses (15 credits).  A minimum of four courses (12 credits) must come from the following courses:

  1. MARKETNG 731 QUANTITATIVE ANALYSIS FOR BUSINESS
  2. ITSCM 773 DATA FOUNDATIONS FOR BUSINESS ANALYTICS
  3. ITSCM 774 DATA ANALYTICS AND BUSINESS INTELLIGENCE
  4. ITSCM 777 DATA MINING FOR BUSINESS

AND not more than one course (3 credits) can come from the following courses:

  1. ITSCM 776 BUSINESS PROCESS INNOVATION AND MANAGEMENT
  2. MARKETNG 772 DIGITAL MARKETING

Program Coordinator:
Dr. Paul Ambrose
Hyland 4300D
Phone: (262) 472-1945
Email: ambrosep@uww.edu

Department Secretary:
Hyland 4300D
Phone: (262) 472-1945
Email: gradbus@uww.edu

Admission Requirements:
To qualify for admission to a certificate program in good standing, you must have a bachelor's degree from a regionally accredited institution with an overall grade point average (G.P.A.) of 2.75 or above.

For policies regarding admission on probation, please consult the current Program Coordinator.

*No GMAT required.

Students may apply through the School of Graduate Studies.

Note: Students in the Business Data Analytics Certificate Program may enroll in the Masters of Business Administration (MBA) at UW-Whitewater if they meet the normal criteria for that program.  Certificate courses are part of the MBA program and may count toward completion of that degree at a later date.


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