College of Business and Economics

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Choton Basu
Professor

Department(s): IT SUPPLY CHAIN MANAGEMENT
Office Location: Timothy J Hyland Hall 3420
Phone: (262) 472-5005
Email: basuc@uww.edu

Select Publications:

Author(s)	Year	Article Title	Journal Name	Volume	Issue	Pages
Daekwan, K., Basu, C., Naidu, G., Cavusgil, E.	2011	The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals.	Journal of Business Research	64	8	879-886
Huang, M., Basu, C., Hsu, M.	2010	Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students.	Journal of Hospitality Marketing and Management	19	7	717-734

Personal Bio

Current Sam Walton fellow. Primarily teaching in the area of Information Systems and Innovation Management. I was the Irvin L. Young Chair of Entrepreneurship from Nov 2014 to Nov 2017.

Awards

Name

Date

Sponsor

Description

Faculty Award - Community Based Learning

April 2023

UWW Community Based Learning

The program for Community-Based Learning (CBL) supports the mission and core values of the University of Wisconsin-Whitewater by providing opportunities to help students succeed in their academic programs and beyond. CBL houses a service-learning High Impact Practice, which complements other student success initiatives and campus programs. CBL and UW-Whitewater collaborators, together, foster a campus community that is characterized by inclusive excellence for all students at UW-Whitewater.

2022 Robert Gruber Outstanding Service Award

September 2022

UWW College of Business and Economics

2022 Robert Gruber Outstanding Service Award.

Enactus National Champion

April 2021

Enactus USA

Coached my student UWW Enactus team to win the USA National Championship for Social Entrepreneurship. We now get the right to represent the USA in the Enactus World Cup in October 2021.

Best Paper Award

March 2021

Universal Business School, Karjat, Maharashtra, India in association with Institute of Scholars (InSc), Bangalore, Karnataka, India.

A Case for Social Entrepreneurship: Results from a Pilot Study in India received the BEST PAPER AWARD. We thank you very much for presenting your valuable research work and it is awarded as Best Paper Award at UBSIRC-2021 Online International Research Conference on "Reinvigorating Businesses Post Covid-19" on 26th & 27th March 2021. Organized by Universal Business School, Karjat, Maharashtra, India in association with Institute of Scholars (InSc), Bangalore, Karnataka, India.

Governor's Service Award

July 2005

Emerging Market Program

Received award for Governors Service award for Agriculture.

Best Paper Award

June 2005

Global IT Management Association

Received best paper award at GITMA International Conference in Alaska, 2005.

Wisconsin Idea Fellow 2004

July 2004

University of Wisconsin System

These 100 faculty and staff members, who work for institutions throughout the University of Wisconsin System, have been singled out for their extraordinary public service contributions, including outstanding service to local communities, research and outreach to businesses and nonprofits alike, and contributions through their fields of study to the quality of life and the economy of Wisconsin.

Education

Degree

Major

School

Year

Ph.D.

Management Information Systems/Decision Sciences

University of Memphis

2000

MBA

Finance

University of Tennessee at Chattanooga

1992

Bachelor of Commerce

Business

St. Xavier's College/ University of Calcutta

1989

Certifications

Title

Sponsor

Date Obtained

Growth Wheel

July 2015

Wendy Kennedy Certification

April 2015

Memberships

Name

Length of Membership

InBIA - International Business Innovation Association

September 2016 - Current

Madison International Trade Association (MITA)

May 2004 - Current

South Central Wisconsin World Trade Association (SCWWTA)

January 2004 - Current

Business International Education (BIE) Directors

June 2003 - Current

International Credit Executives (ICE)

May 2003 - Current

Global Information Technology Management Association

June 1998 - Current

Association of Information Systems (AIS)

August 2004 - August 2005

Conferences

Title

Co-Author(s)

Abstract

A Four-Stage Model of ChatGPT Adoption: Application in Tourism, Healthcare, and Education Industry

Amir Fard Bahreini, Manohar Madan, Alana Platt, and Balaji Sankarnarayanan

Keywords: ChatGPT, AI Chatbot, Technology Adoption, Healthcare, Tourism, Education Abstract: The advance of artificial intelligence (AI) chatbots, in particular Open AI’s ChatGPT, has led to reactions worldwide, from academics to practitioners. Whi...

Blockchain technology in the food supply chain: Influences on supplier relationships and outcomes

Steve Schilhabel, Balaji Sankaranarayanan, Manohar Madan, Carol Glennon, and Leah McSherry

Keywords: Blockchain, food supply chain, suppliers, relationships, immutability, decentralization, traceability, visibility, validity Abstract: Increasingly, as the US food supply chain has grown in complexity, the corresponding challenges of manag...

The Shape of the Cybersecurity Insurance Industry, 2015-2020

Arek Kashian and Balaji Sankaranarayanan

Keywords: Cybersecurity, Insurance, risk, CSI, premiums, loss-ratios Abstract: Cybersecurity insurance (CSI) is becoming an important offering by insurance companies as a part of their property-liability market. In this paper, we examined the state...

Women in Analytics: Exploring A Different Path to Increase Female Participation in Computing Careers

Alana Platt, Amir Fard Bahreni, and Manohar Madan

Keywords: women in computing, women in analytics, technology careers, broadening participation in computing Abstract: The underrepresentation of women in computing is a long-standing issue. Despite efforts to address this problem, the percentage of...

A Case for Social Entrepreneurship: Results from a Pilot Study in India

Balaji Sankarnarayanan and Asha Bhatia

Social entrepreneurship is quickly becoming a crucial approach to address challenges in communities and situations, where government or the (private) for-profit organizations. This project in India focused on testing a sustainable business model for fight...

Mobile Geolocation Technologies: A Scalable Solution for Local Business

Balaji Sankarnarayanan

In this paper, the authors present a short case study on how a mobile-based application was used to provide location-based engagement to help local small businesses during the pandemic. A collaboration with an outdoors trail volunteer organization was str...

Are Driverless Cars Truly a Reality? A Technical, Social and Ethical Analysis?

Manu Madan and Balaji Sankarnarayanan

Autonomous vehicles are increasingly becoming a reality in the near future. Over the years the automobile industry has continued to provide all types of incremental automation to their cars. Recent trends seem to imply that most consumers have accepted th...

Location Aware Technologies - A Paradigm Shift for Tourism Industries

Caleb Basu

Old Paradigm, New Paradigm: Business Transformation in Information Age

This keynote examines the primary trends and forces of the information age driving the transformation of traditional businesses to digital corporations. This transformation effects large corporations as well as startups impacting business processes, strat...

Shark tanks and water technologies

A. Samarnayeke

Building a Global Collaborative Culture

Andrew Ciganek

Comparing the Velocity of Start-ups across the World

A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns

Maxwell Hsu, G.M., Naidu and Stephen Wang

Research looks at Taiwanese Women Entrepreneurs. Data was collected in Taiwan and some key aspects o the study is presented.

Case Studies in the use of IT for Social Causes

Creating the Next Generation of Global Education Platforms for Higher Education

Amy Coon

Education 360: A Vision of a Global Project-Based Education Model

Amy Coon

Education 360 is designed to redirect and reenergize the postsecondary education system. The proposed project aims to leverage the benefits of Globalization 3.0, technology tools available via Web 2.0, social media, and global learning communities to deli...

What Makes Born-Globals Innovative? A Customer Relationship Perspective

Naidu, Daekwan, Cavusgil

Globalization of the Gaming Industry

Kanti Prasad and G.M. Naidu

Gaming is an ancient industry that existed from the very beginning of human civilization as an integral part of entertainment. A wide variety of gaming activities can be traced to ancient Chinese, Egyptian, Indian, Greek and Roman civilizations. Over cent...

IMPACT OF ONLINE TRAVEL BLOGS AS A MARKETING MEDIUM FOR GLOBAL TOURISM

Huang and Hsu

SOCIAL NETWORKS, P2P AND THE METAVERSE – THE NEXT BUSINESS FRONTIER

Coon and Chenoweth

ROLE OF IT AMONG SMALL AND MEDIUM IMPORTERS IN INDIA

Coon and Chenoweth

COMPARING PROJECT MANAGEMENT NEEDS IN EMERGING MARKETS: A CASE OF INDIA

Feyi, Coon and Chenoweth

Evolution of Casino Tourism in the Asia-Pacific Region

Naidu and Cabot

Information Technology Management: A comprehensive framework for running an effective IT organization

Naumann Sheikh

Applies the concept of process-view to managing the IT in an organization.

Student Perception on e-Gambling

Berry, Fitch, Reid, Chenoweth

Prsents the survey of students and their view on various aspects e-gambling.

PIPE

Amy Coon

e-Voting: Issues of Privacy, Security and Trust

Chenoweth and Groshek

The Role of Family Conglomerates in Globalization of Emerging Markets: The Case of India

Naidu

Globalization of e-Gambling: Challenges and Opportunities

Naidu and Chenoweth

Systems Integration in the Realm of On-Demand Era

Managing the Impact Of Cultural Factors in the Development of Global

Emergence of International Networked Organizations (INO): Identification of Factors and the Development of a Research Framework

Business Typologies and Factors Impacting Transition Strategies

Student Perceptions of Virtual Education: An Exploratory Study

Global Business Process Management ý Case Studies Tell the Truth

Mandatory Laptop Computers for all students: Lessons Learned from the

Teaching Concurrent Sections of Marketing and Information Systems Courses Focused on E-Commerce: A Synergistic Approach

Session Chair: How to conduct Effective Global IT Research (GITM World Conference, 2000)

Role onT in Reengineering Global Business Processes

Palvia. P.

Reversing the Traditional Classroom from 80/20 to 20/80: A Roadmap

Sandra Poindexter

A Comparative Analysis: Diffusion of Executive Information Systems in Organizations

Poindexter, S; Drosen, J; Addo, Theo

Towards Developing a Model for Global Business Process Reengineering

Prashant C. Palvia

Session Chair: Academy of Entrepreneurial and Small Firm Finance Meeting at Chicago, March 1999.

Technology and Entrepreneurship

Harry Guenther

Rending the Economic Development Stigma - A Survey of Internet Usage in Upper Peninsula of Michigan

Harry Guenther

Selected Publications

Title

Publisher

Type

Details

Date

The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals

Journal of Business Research

Journal Article, Academic Journal

Vol. 64 Iss. 8 Pg. 879-886

August 2011

All Publications

Title

Publisher

Type

Details

Date

A Four-Stage Model of ChatGPT Adoption: Application in Tourism, Healthcare, and Education Industry

Issues in Information Systems (IIS)

Journal Article, Academic Journal

Vol. Volume 24

Blockchain technology in the food supply chain: Influences on supplier relationships and outcomes

Issues in Information Systems (IIS)

Journal Article, Academic Journal

Vol. Volume 24

The Shape of the Cybersecurity Insurance Industry, 2015-2020

Issues in Information Systems (IIS)

Journal Article, Academic Journal

Vol. Volume 24

Sustainable Innovations and Impact of Artificial Intelligence (AI) in the Indian healthcare Industry

KOREA REVIEW OF INTERNATIONAL STUDIES

Journal Article, Academic Journal

Vol. 16 Iss. 06

July (3rd Quarter/Summer) 2023

The Impact of the County Fair: Building an Economic Toolbox

Regional Science Perspectives in Tourism and Hospitality

Book, Chapter in Scholarly Book-New

Pg. 259-275

January (1st Quarter/Winter) 2021

Effect of Tourism Taxes on Local Hotels and Government

State Tax Notes

Journal Article, Academic Journal

Vol. 98 Iss. 10 Pg. 1017-1027

December 2020

Are Driverless Cars Truly a Reality? A Technical, Social and Ethical Analysis

Issues of Information Systems

Journal Article, Academic Journal

Vol. 20, 2019

October (4th Quarter/Autumn) 2019

Future of Privacy and Security - The Four Horsemen

Journal of Information Privacy and Security

Journal Article, Academic Journal

Vol. 13 Iss. 4 Pg. 164-168

December 2017

Symbolic Effects of Party Identification for Market Segmentation

International Journal of Business and Behavioral Sciences

Journal Article, Academic Journal

Vol. 3 Iss. 9 Pg. 52-60

September 2013

Expert Opinion Interview: James Jackson CEO, Slipstream LLC

Journal of Information Privacy and Security

Other

Vol. 9 Iss. 2 Pg. 60-61

April (2nd Quarter/Spring) 2013

Expert Opinion Interview: Satish Kumar, Senior Manager, Cognizant Technology Solutions

Journal of Information Privacy and Security

Other

Vol. 9 Iss. 1 Pg. 68-69

January (1st Quarter/Winter) 2013

Expert Opinion Interview: Joseph Neuman, CEO, GotApps.com

Journal of Information Privacy and Security

Other

Vol. 8 Iss. 4 Pg. 79-80

August 2012

Expert Opinion Interview: Sanjib Sahoo, CTO tradeMonster and OptionMaster

Journal of Information Privacy and Security

Other

Vol. 8 Iss. 1 Pg. 51-55

August 2012

Interpreting the impact of perceived and security concerns

Journal of Information Privacy and Security

Journal Article, Academic Journal

Vol. 8 Iss. 1

January (1st Quarter/Winter) 2012

Interpreting the Impact of Perceived Privacy and Security Concerns in Patients Use of Online Health Information Systems

Journal of Information Privacy and Security

Journal Article, Academic Journal

Vol. 8 Iss. 1 Pg. 38-50

January (1st Quarter/Winter) 2012

Expert Opinion Interview: Hem Naidu, Senior Manager, Cap Gemini Sogeti

Journal of Information Privacy and Security

Other

Vol. 7 Iss. 4 Pg. 70-71

November 2011

Expert Opinion Interview: Ntoh O. Etta, Director of Strategic Projects

Journal of Information Privacy and Security

Other

Vol. 7 Iss. 3 Pg. 64-66

November 2011

Expert Opinion Interview: Eric Kiernan, Partner, KC Computers

Journal of Information Privacy and Security

Other

Vol. 7 Iss. 2 Pg. 51-55

August 2011

The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals

Journal of Business Research

Journal Article, Academic Journal

Vol. 64 Iss. 8 Pg. 879-886

August 2011

Expert Opinion Interview: Pradeep Jain, Founder ICTECT

Journal of Information Privacy and Security

Other

Vol. 7 Iss. 1 Pg. 51-73

February 2011

Expert Opinion Interview: Ravi Gunturu, Senior Software Engineer, Blackthorne

Journal of Information Privacy and Security

Other

Vol. 6 Iss. 4 Pg. 70-72

February 2011

Expert Opinion Interview: Antonio Fernandez, Senior Program Manager, Supersaver

Journal of Information Privacy and Security

Other

Vol. 6 Iss. 3 Pg. 72-73

May 2010

Expert Opinion Interview: Peter Ells, Director of Strategic Alliances, SoftwareONE

Journal of Information Privacy and Security

Other

Vol. 6 Iss. 1 Pg. 72-74

May 2010

Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students

Journal of Hospitality Marketing and Management

Journal Article, Academic Journal

Vol. 19 Iss. 7 Pg. 717-734

January (1st Quarter/Winter) 2010

Quest for Universal Identification - A Commentary

Journal of Information Privacy and Security

Journal Article, Academic Journal

Vol. 5 Iss. 3 Pg. 44-54

September 2009

Toward Developing a Social Network Site-Based Model for Knowledge Sharing in the Travel Industry

Issues In Innovation

Journal Article, Academic Journal

Vol. 3 Iss. 1 Pg. 57-78

March 2009

Encyclopedia of Portal Technology and Applications

IDEA Publishing Group

Book, Chapter in Scholarly Book-New

Pg. 341-347

April (2nd Quarter/Spring) 2007

Perceived Usefulness of Technology: A Cross-National Model

Journal of Global Information Technology Management

Journal Article, Academic Journal

Vol. 8 Iss. 4

October (4th Quarter/Autumn) 2005

Information Assurance Technical Framework and End User Information Ownership: A Critical Analysis

Journal of Information Privacy and Security

Journal Article, Academic Journal

Vol. 1 Iss. 1

January (1st Quarter/Winter) 2005

Business Process Management

Marcel Dekker

Book, Chapter in Scholarly Book-New

July (3rd Quarter/Summer) 2003

Managing the Impact of Cultural Factors in the Development of Global Decision Support Systems. Issues in Information Systems, IIS

Journal Article, Professional Journal

October (4th Quarter/Autumn) 2002

Toward a Deeper Examination of Global IT Theory and Frameworks

Journal of Global Information Technology Management

Journal Article, Professional Journal

October (4th Quarter/Autumn) 2002

Technology, Teamwork, and Teaching Meet in the Classroom

EDUCAUSE

Journal Article, Professional Journal

Vol. 3

2001

Success Factors for Domestic and International Electronic Data Interchange for US Firms

International Journal of Information Management

Journal Article, Professional Journal

October (4th Quarter/Autumn) 2001

Reengineering Global Business Processes: Challenges and Issues. Global Information Technology and Electronic Commerce: Issues of the New Millenium

Journal Article, Professional Journal

October (4th Quarter/Autumn) 2000

Business Process Reengineering - Current Status and Future Directions In A. Kent

Encyclopedia of Library and Information Science

Journal Article, Professional Journal

Vol. 67 Iss. 30

March 1999

A Short Note on Key IS Issues Studies - Reporting and Relevancy

Sciences Journal

Journal Article, Professional Journal

Vol. 30 Iss. 1

January (1st Quarter/Winter) 1999

Consulting

Organization

Location

Description

Blueline Batteries

Whitewater University Technology Park

Support Blueline Batteries via the incubator center in the University Technology Park.

CornCob Inc.

Waukesha, WI

Business and investment advisor for CornCob Inc. Majority of the hours are during summer.

Combat Blindness International (CBI)

Madison, WI

Board Member to support this non-profit organization that fights blindness through cataract surgeries.

PEEK Vision and Retina

London, UK

Provide consulting and advice to PEEK Vision and Retina team.

Zamorin's Solutions

Des Moines, IA

Provide advise and support as needed

iButtonLink

University Technology Park

Support activity for business under the University Technology Park

Tomorrow's Hope

Jefferson, WI

Support this non-profit in helping raise funding to fight cancer.

Wrensong Creations

Fort Atkinson, WI

Assisted owner to launch etching glass business

BEAC Grant submission by UW-Whitewater

UW-Whitewater

Assisting faculty member in submitting grant for BEAC - China Sprt Grant.

Ratewatch

Fort Atkinson, WI

Helping company with analysis of business processes.

Blackthorne Trader

Whitewater

Assisting Blackthorne Trader to find funding and resources to launch the new company. Setting up a global research team for the company.

Fotokleen

Madison

Help Fotokleen to redo their Business Plan and launch their product and services in India.

ICE - Cold Chain Alliance

New Delhi, India

Start to design a new training and education program for Cold Chain industry in India.

ICTECT

Racine, WI

Helping them re-brand and launch their product.

Alliance Laundry

Ripon, WI

Competitor analysis for Alliance Laundry in India.

BankingMyWay.com

Fort Atkinson, WI

Assisted company in starting new web business.

DeVere Chemical

Janesville, WI

Case study write-up and provide direction for sales and marketing strategies.

Digital Measures

Milwaukee, WI

Provided consulting to start up of Digital Measures LLC.

Bradley Corporation

Milwaukee, WI

Project undertaken to identify Bradley expansion into the Japanese market.

City of Whitewater and UW-Whitewater

Whitewater

Part of the team working on a Business Incubator feasibility effort at Whitewater

Choton Basu Professor

Select Publications:

Choton Basu
Professor