Student Organizations
AMA (American Marketing Association)
The University of Wisconsin Whitewater collegiate American Marketing Association Chapter is the largest student organization on campus. The AMA seeks to urge and assist the personal and professional development of our members at all levels. This is achieved through a variety of activities that bring together students, faculty, alumni, and marketing professionals in both formal and casual settings. AMA members are offered a variety of professional development opportunities, have the opportunity to participate in social activities, and actively contribute to the Whitewater campus and community.
Pi Sigma Epsilon
Pi Sigma Epsilon (PSE) is the only national, professional fraternity in marketing, sales management, and selling. PSE goals are to develop practical sales and marketing skills through active involvement of its members in sales and marketing projects, marketing research, professional programs, community service, and social events. The UWW PSE Chapter has won the national Top Chapter Award numerous times, most recently in 2001.
Mu Kappa Tau
Mu Kappa Tau is a national marketing honorary society. Mu Kappa Tau invites students who have achieved academic excellence and have made significant contributions to marketing education or the marketing profession. Mu Kappa Tau members must have an overall cumulative grade point average of at least 3.25 on a 4.00 scale. Juniors ranking in the top 10% of their class and seniors and graduate students ranking in the top 20% of their classes may be invited to membership. To be eligible, graduate students must have completed at least 50% of their MBA requirements. Mu Kappa Tau members are acknowledged academic leaders among their peers. The organization provides national networking and scholarship opportunities. MKT holds its national convention in conjunction with Pi Sigma Epsilon, another marketing student organization. MKT also distributes a resume book nationally.