Pavan Chennamaneni Associate Professor

  • Office Location: Timothy J Hyland 3426
  • Phone: (262) 472-5473
  • Email: chennamp@uww.edu
  • Department(s): Marketing
Pavan Chennamaneni

Select Publications:


Author(s) Year Article Title Journal Name Volume Issue Pages
Mao, H., Mariadoss, B. J., Echambadi, R., Chennamaneni, P. R. 2012 Brand Extensions Via Complements Or Substitutes: An Examination of the Differential Effects of Transferability Fit. Marketing Letters 23 1 279-292
Chennamaneni, P. R., Desiraju, R. 2011 Co-Marketing Alliances: Should you Contract on Actions or Outcomes? Management Science 57 4 752-762