Master of Science in Business Education
Three emphases are available in MS Business Education program. The General emphasis is designed for teachers who already hold a license and wish to pursue a graduate degree or additional licensure. The Secondary emphasis leads to Wisconsin Department of Public Instruction licensure in Business Education (250); additional licenses possible are Marketing Education (285) and Vocational Business Education (281). The Post-Secondary emphasis includes courses which meet the Wisconsin Technical College instructor certification requirements.
Master of Science - Business or Marketing Education (General)
Required Core
- ITBE 762 - Curriculum Issues and Design for Business & Marketing Education Su Only (3 cr.) (Prerequisite ITBE 500)
- ITBE 660 - Principles of Career and Technical Education F (online) and Su Only (2 cr.)
- ITBE 500 Introduction to Business & Marketing Education F Only (3 cr.)
Additional Requirements
- ITBE 661 Organization, Administration & Coordination of Cooperative Education Programs S Only (3 cr.)
- EDFOUND 780 Techniques of Assessment & Research or EDFOUND 740 Techniques of Research Sp, F, Occ. Su (3 cr.)
- Select 22 units (12 must be 700+) from College of Business and Economics or College of Education offerings in consultation with advisor
Additional Requirements for Marketing Education (285 license)
- 15 credits of Marketing, Management, or Entrepreneurship courses beyond a Principles of Marketing class
- SECNDED 440 Methods of Marketing Education
- CIFLD 793 (3 credits) Practicum/Field Study/Student Teaching Prereq: Graduate status, application and interview, completion of 9 credits at UW-Whitewater, and designated curriculum check sheet requirements (Not to be used for first-time certification). Must include introductory and advanced marketing classes, coordination of cooperative program, working with a student organization, and if possible working with a school lab/store.
- Completion of Phase 4 portfolio in conjunction with field study
- Pass Praxis 2 content exam in Marketing
- 4,000 hours of work experience in marketing or related field
Total Program:
30 Credits with written exam
30-36 Credits with thesis
36 Credits (no thesis/no written exam)
- Maximum of previously completed & transfer credits = 12 credits at UWW and 9 transfer credits
- Maximum workshop, special studies; and individual studies credits = 9 (limited to 6 credits in special studies' limited to 4 credits in individual studies)
- Minimum credits at 700 level or above = 50 percent
- Seven years to complete degree from term of first course (one extension request of up to two years may be granted by the department)
Master of Science - Business Education (Secondary)
Required Core
- EDFOUND 780 Reading, Analyzing & Evaluating Educational Research (or EDFOUND 740)
- ITBE 762 Curriculum Issues and Design for Business Education and Marketing Education Su*
- ITBE 660 Principles of Career and Technical Education F* and Su
- ITBE 661 Organization, Administration, and Coordination of Career and Technical Program Sp
Professional Education:
- EDFOUND 681 Human Abilities & Learning
- EDFOUND 710 Education in a Pluralistic Society
- EDFNDPRC 210 Observation & Participation (Preclinical)
- SPECED 700 Theoretical Foundations of Contemporary Practices
- EDFOUND 625 Measurement and Evaluation in the Secondary School
- READING 772 Reading in the Content Areas F and Su
- CIFLD 492 Field Study F
- CIFLD 402 Directed Teaching Middle School F
- CIFLD 414 Directed Teaching - Secondary or Internship
DPI Licensure Requirements
Business Education 250 (K-12)
- COMPSCI 162 Intro to Computers (test out available)
- ITBE 285 Business Web Application Design
- ITBE 245 Tech Apps for Bus Teachers F
- SECNDED 442 Computer Apps Methods F
- ITBE 500 Intro to Bus & Mktg Education F
- ITBE 647 Info Systems for Bus Teachers Sp
- ACCOUNT 798 Accounting Independent Study (1 cr.)
- ACCOUNT 701 Accounting Foundations*
- SECNDED 441 Accounting Methods Sp
- ECON 704 Economic Foundations*
- FNBSLW 721 The Legal Environment of Business*
- MARKETNG 716 Marketing*
- ITBE 701 Consumers in Contemporary Society Sp
- ITBE 740 Bus and Professional Communication*
- SECNDED 444 Basic Business Methods F
- ITBE 734 Intro to Computer Based Info Systems
- ITBE 775 Business Telecommunications F*
DPI 281 Vocational Certification Recommended (2,000 hours work experience in business)
Marketing Education 285
- MARKETNG 716 Marketing*
- MARKETNG 767 Strat Market Entrepreneur F*
- MANGEMNT 745 Building Effective Orgs
- SECNDED 440 Methods of Marketing Ed F + three pre-approved Marketing courses. Recommended: MARKETING* 751, 761, 765, 772, 774, or 775
In addition to the content courses, 4,000 work hours in sales, retailing, or marketing-related occupations are required. Student teaching may occur during the same time period for those students also seeking DPI 250 Licensure.
Total Program:
30 Credits with written exam
30-36 Credits with thesis
36 Credits (no thesis/no written exam)
- Maximum of previously completed & transfer credits = 9 credits
- Maximum workshop, special studies; and individual credits = 9 (limited to 6 credits in special studies' limited to 4 credits in individual studies)
- Minimum credits at 700 level or above = 50% (18 credits)
- Seven years to complete degree from term of first course (one extension request of up to two years may be granted by the department)
* On-line offering available
Master of Science-Business Education (Postsecondary)
Required Core
- ITBE 762 Curriculum Issues and Design for Business & Marketing Education (50) Su Only (3 cr.) (Prerequisite ITBE 500)
- ITBE 660 Principles of Career and Technical Education (51) F (online) and Su Only (2 cr.)
- ITBE 500 Introduction to Business & Marketing Education F Only (3 cr.)
Additional Requirements
- ITBE 765 Occupational Information and Vocational Guidance (55) Sp (online) Only Even-Numbered Years (3 cr.) or COUNSED 650 Introduction to Counseling Sp every two years
- EDFOUND 681 Human Abilities and Learning (53) (3 cr.) Sp, F, Occ. Su
- EDFOUND 710 Education in a Pluralistic Society (69) (3 cr.) Sp, F, Occ. Su
- EDFOUND 625 Measurement and Evaluation in the Secondary School (54) Sp, F, Occ. Su (3 cr.)
Education or Business Graduate-Level Electives -- 16 Credits
(At least 9 credits musts be numbered 700 or higher)
- Must include at least one of the following Improvement of Instruction (52) courses:
- ITBE 750 Business Education (independent study)
- ITBE 756 Marketing Education (independent study)
Total Program:
30 Credits with written exam
30-36 Credits with thesis
36 Credits (no thesis/no written exam)
- Maximum of previously completed & transfer credits = 12 credits at UWW and 9 transfer credits
- Maximum workshop, special studies; and individual studies credits = 9 (limited to 6 credits in special studies' limited to 4 credits in individual studies)
- Minimum credits at 700 level or above = 50 percent
- Seven years to complete degree from term of first course (one extension request of up to two years may be granted by the department)
WTCS Five Year Certificate Requirements
- 50. Curriculum of Course Construction
- 51. Philosophy of WTCS in Wisconsin
- 52. Teaching Methods
- 53. Educational Psychology
- 54. Educational Evaluation
- 55. Guidance and Counseling
- 57. Major required of academic subject teachers
- 69. Human/Intergroup Relations
Required Occupational Experience as outlined by Wisconsin Technical College System http://systemattic.wtcsystem.org/certification/Cert/Become/become.htm

