The University of Wisconsin - Whitewater's Department of Marketing is creating ethical marketing professionals with creativity, analytical ability, and presentation skills. Marketing is an interesting career that allows individuals to use their strategic and people skills in conjunction with their business expertise.

The Department of Marketing offers students two unique emphases for the BBA, or you may take a general marketing major as well. The emphases are:

This major prepares students for careers as market analysts, retail managers or buyers, product managers, Internet marketers, or sales managers.

Learn about our majors!

How can you become involved outside of the marketing classroom? Try these student organizations:

The College of Business and Economics is accredited by AACSB International. Only 5% of business schools in the world have been able to obtain this highest standard of accreditation.

If you think a degree in Marketing may be for you, you can: