Education

PhD, University of Wisconsin-Madison, 1987.
Emphasis/major: Business/Marketing

MBA, University of Wisconsin-Madison, 1981.
Emphasis/major: Marketing

PhD, Columbia University, 1977.
Emphasis/major: History

Master of Arts, Columbia University, 1966.
Emphasis/major: History

Bachelor of Arts, College of New Rochelle, 1964.
Emphasis/major: History

Teaching Format

Face-to-Face
Online MBA
Online BBA

Teaching Experience at Whitewater

Principles of Marketing, Undergraduate; online
Principles of Marketing, Graduate; online
Retail Management
Internet Marketing, Graduate; online
Internet Marketing, Undergraduate; online and offline
Consumer Behavior; Graduate and Undergraduate
Marketing Management and Policies
Marketing Strategy

Professional Experience

I have consulted for numerous organizations.

Research

My research interests include retailing to low income and minority member consumers, the meaning of retail brand, how the Google Online Marketing Challenge enhances student learning, and the adequacy of small retailers’ website.  My work has appeared in a variety of journals including the Journal of Consumer Research, the International Journal of Retail and Distribution Management, Journal of Targeting, Measurement and Analysis for Marketing, and Journal of Retailing and Consumer Services

Service

College of Business and Economics Promotions Committee
College of Business and Economics International Committee
Google Academic Panel