Education

Post Doctoral Seminars, Harvard University, Boston, MA, 2002.
Emphasis/major: Case Teaching, Case Writing

DPS, Pace University, 2001.
Emphasis/major: International Business & Information Technology

MBA, Loyola University of Chicago, 1982.
Emphasis/major: Marketing

BA, Marquette University, 1978.
Emphasis/major: Interpersonal Communications

Teaching Format

Face-to-Face

Teaching Experience at Whitewater

Marketing Management & Policies, MARKETING 479
Direct & Multichannel Marketing, MARKETING 444
Integrated Marketing Communications, MARKETING 350
Business Research (Graduate), MARKETING 732
International Marketing (Graduate), MARKETING 761
Strategic Marketing Planning (Graduate), MARKETING 774
Dr. Scovotti is also a recipient of the Hermsman Award for Teaching Excellence in the College of Business & Economics.

Professional Experience

Dr. Scovotti spent the first 21 years of her career in the business world. Her career path began as a media buyer for a direct marketing advertising agency and concluded as president of the American operations of a $2 billion international telecommunications carrier. During her time in business, she successfully established and managed a direct marketing consulting firm, working with corporations and government agencies in Western Europe, Asia/Pacific, and North America.

LC &S Direct, New York, NY. (1985 - 1998).
      Founder & president of an international call center and direct marketing consulting firm serving clients on three continents
           
Telecom Denmark USA, Inc. White Plains, NY & Copenhagen, Denmark. (1992 - 1995).
      President of the American division of the Danish telephone company, a $2 billion multinational telecommunications carrier
           
Avis Telemarketing Services, Inc. New York, NY, (1984).
      Special Programs Consultant, telemarketing services
           
WATS Marketing of America, Inc. New York, NY. (1982 - 1984).
      National Accounts Manager, direct marketing support services company, a division of American Express
           
A. Eicoff & Company/Ogilvy & Mather Direct. Chicago, IL. (1978 - 1982).
      Media Buyer & Account Supervisor for an international full-service direct marketing advertising agency

Research

Dr. Scovotti focuses on an eclectic range of research topics including, direct and interactive marketing, entrepreneurship, cross cultural collaboration, social marketing, retailing in small communities, and marketing pedagogy. She is also an award winning business case writer with her work found in numerous textbooks, casebooks, and academic journals. Her research has been published in journals such as Journal of Marketing Education, Marketing Education Review, Journal of Small Business and Enterprise Development, Journal of Operations Research and Information Systems, International Journal of Integrated Marketing Communications, Journal of Advertising Education, and Health Marketing Quarterly to name a few.

Her most recent work focuses on the impact of culture on the effectiveness of cross border collaboration and the evolution from Web 2.0 to Web 3.0 and its affect on marketing strategy.  She has also been involved with numerous applied research projects pertaining to business and economic development. For example, she has conducted studies to evaluate the impact of fairs and festivals on independent retailers in small communities within Wisconsin.

Service (current)

Department

Faculty Advisor, American Marketing Association Collegiate Case Competition Team
Faculty Advisor to all Marketing minors

College

Committee Member, COBE Graduate Studies Committee
Faculty Advisor, UWW International Studies Program (Umea University, Sweden)

University

Committee Member, UWW Advisory Council

Professional/Community

Ad Hoc Reviewer for various conferences and academic journals
Marketing Consultant (pro-bono) for City of Stoughton, Stoughton Chamber of Commerce, City of Evansville, Evansville Chamber of Commerce, and the downtown retailer community of Stoughton