Education

Ph.D, Michigan State University, 2001.
Emphasis/major: Business Administration (Marketing, Statistics)

B.S, 1983.
Emphasis/major: Mechanical Engineering

Teaching Format

Face-to-Face
Online MBA

Teaching Experience at Whitewater

Marketing Research (Undergraduate)
Business-to-Business Marketing (Undergraduate)
Technology and Innovation Marketing (Undergraduate)
Product Policy and Strategy (Undergraduate)
Product Innovation and Pricing (Graduate)
Introduction to Marketing (Graduate)
Strategic Marketing Management (Graduate)

Professional Experience

Dr. Zhao has more than 13 years of industrial business experience.  He had worked as an engineer on product design, testing, quality control, and management.

Research

My research interests include product innovation, inter-firm relationship management, and marketing strategy.  My work has appeared in a variety of journals including the Journal of the Academy of Marketing Science, the Journal International Marketing, Industrial Marketing Management, the Journal of Business-to-Business Marketing, and the Journal of Business and Industrial Marketing.

Service

University Academic Development Committee
University Audit and Review Committee
University Faculty Senate
University Curriculum Committee
University Graduate Council
Steering Committee of Integrated Science-Business Major
College Curriculum Committee
College Salary Committee
College Scholarship and Award Committee
Department Searching Committee
Departmental Representative to Library