Marketing Faculty Publications - University of Wisconsin - Whitewater | Business School - Wisconsin, USA

Marketing Faculty - Select Publications

Dr. Pavan Chennamaneni

Author(s) Year Article Title Journal Name Volume Issue Pages
Mao, H., Mariadoss, B. J., Echambadi, R., Chennamaneni, P. R. 2012 Brand Extensions Via Complements Or Substitutes: An Examination of the Differential Effects of Transferability Fit. Marketing Letters 23 1 279-292
Chennamaneni, P. R., Desiraju, R. 2011 Co-Marketing Alliances: Should you Contract on Actions or Outcomes? Management Science 57 4 752-762

Dr. Shannon Cummins

Author(s) Year Article Title Journal Name Volume Issue Pages
Cummins, S., Peltier, J.W., Erffmeyer, R., Whalen, J. 2013 A Critical Review of the Literature for Sales Educators. Journal of Marketing Educators 35 1 68-78
Hayden, F. Gregory, Campbell, E. G., Cummins, S 2010 The Ranking of Contractors to the U.S. Department of Defense According to Integrated Power Blocs Among the Contractors. Journal of Economic Issues 44 2 411-420

Dr. Kuo-Hsu "Maxwell" Hsu

Author(s) Year Article Title Journal Name Volume Issue Pages
Olorunniwo, F., Hsu, M. An Investigation of Customer Experiences with Professional Services. Services Marketing Quarterly 19 2 79-92
Darrat, A.F., Hsu, M., Zhong, M. Testing Export Exogeneity in Taiwan: Further Evidence. Applied Economics Letters 7 N/A 563-567
Maity, M., Hsu, M., Pelton, L. E. 2012 Consumers' Online Information Search: Gen Yers Finding Needles in the Internet Haystack. Journal of Marketing Channels 19 1 49-76
Huang, Y., Mesak, H. I., Hsu, M., Qu, H. 2012 Dynamic efficiency assessment of the Chinese hotel industry. Journal of Business Research 65 1 59-67
Rajamma, R. K., Pelton, L. E., Hsu, M., Knight, D. 2010 The Impact of Generation Y Consumers’ Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Study of U.S. and Taiwanese Consumers. Journal of Global Marketing 23 N/A 387-410
Chiu, K. K., Lin, R.-J., Hsu, M., Huang, L.-H 2010 Power of Branding on Internet Service Providers. Journal of Computer Information Systems 50 3 112-120
Wang, C.-y., Hsu, M. 2010 The Relationships of Destination Image, Satisfaction and Behavioral Intentions: An Integrated Model. Journal of Travel and Tourism Marketing 27 8 829-843
Hsu, M., Huang, Y., Swanson, S. 2010 Grocery Store Image, Travel Distance, Satisfaction and Behavioral Intentions: Evidence from A Midwest College Town. International Journal of Retail & Distribution Management 38 2 115-432
Hsu, M., Chao, G., James, M. L. 2009 An Efficiency Comparison of Top U.S. MBA Programs: Top Ten MBA Programs vs. the Non Top Ten MBA Programs. Journal of Education for Business May/June 269-274
Swanson, S., Hsu, M. 2009 Critical Incidents in Tourism: Failure, Recovery, Customer Switching and Word-of-Mouth Behaviors. Journal of Travel and Tourism Marketing 26 2 180-194
Hsu, M., Wang, S., Chiu, K. K. 2009 Computer Attitude, Statistics Anxiety and Self-efficacy on Statistical Software Adoption Behavior: An Empirical Study of Online MBA Learners. Computers in Human Behavior 25 N/A 412-420
Huang, Y., Huang, F., Hsu, M., Chang, F. 2009 Determinants and Outcomes of Relationship Quality: An Empirical Investigation on the Chinese Travel Industry. Asia Pacific Journal of Tourism Research 14 1 59-75
Luo, X., Hsu, M., Liu, S. S. 2008 The Moderating Role of Institutional Networking in the Customer Orientation-Trust/Commitment-Performance (CTP) Causal Chain. Journal of the Academy of Marketing Science 36 2 202-214
Zhou, Z., Huang, Y., Hsu, M. 2008 Using Data Envelopment Analysis to Evaluate Efficiency: An Exploratory Study of the Chinese Hotel Industry. Journal of Quality Assurance in Hospitality and Tourism 9 3 239-255
Hsu, M., Luo, X. 2008 The Fog of OECD and Non-OECD Country Efficiency: A Data Envelopment Analysis Approach. Journal of Developing Areas 42 1 81-93

Dr. Dennis Kopf

Author(s) Year Article Title Journal Name Volume Issue Pages
Kopf, D. A., Torres, I., Ciganek, A. 2012 Advertising and Internet Content Providers: Creating a Market for Information. Journal of Internet Commerce 11 N/A 81-99
Kopf, D. A., Torres, I., Enomoto, C. 2011 Advertising's Unintended Consequence: Economic Growth. Journal of Advertising/ME Sharpe 40 4 5-18
Kopf, D. A., Boje, D., Torres, I. 2011 The Good, the Bad and The Ugly: Dialogical Ethics and Market Information. Journal of Business N/A N/A N/A
Albinsson, P., Wolf, M., Kopf, D. A. 2010 Anti-consumption in East Germany: Consumer resistance to hyperconsumption. Journal of Consumer Behaviour/Wiley 9 N/A 412-425
Hyman, M., Kopf, D. A., Lee, D. 2010 Review of Literature-Future research suggestions: Private Label Brands: Benefits. success factors and future research. Journal of Brand Management 17 5 368-369

Dr. Marilyn Lavin

Author(s) Year Article Title Journal Name Volume Issue Pages
Lavin, M., Zhao, Y. 2012 An Empirical Study of Knowledge Transfer in Working Relationships with Suppliers in New Product Development. International Journal of Innovation Management N/A N/A N/A
Lavin, M. 2009 Marshall Field's Becomes Macy's: Understanding Retail Brand. International Journal of Retail and Distribution Management 37 11 993-1007

Dr. Jimmy Peltier

Author(s) Year Article Title Journal Name Volume Issue Pages
Cummins, S., Peltier, J.W., Erffmeyer, R., Whalen, J. 2013 A Critical Review of the Literature for Sales Educators. Journal of Marketing Educators 35 1 68-78
Peltier, J.W., Schibrowsky, J.A., Nill, A. 2013 A Hierarchical Model of the Internal Relationship Marketing Approach to Nurse Satisfaction and Loyalty. European Journal of Marketing 47 5/6 899-916
Pomirleanu, N., Schibrowsky, J.A., Peltier, J.W., Nill, A. 2013 A Review of Internet Marketing Research Over the Past 20 Years and Future Research Direction Journal of Research in Interactive Marketing 7 3 166-181
Peltier, J.W., Skidmore, M.L., Milne, G. 2013 Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare. Journal of Public Policy & Marketing 32 2 239-254
Peltier, J.W., Zahay, D.L., Lehmann, D.R. 2013 Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance. Journal of Interactive Marketing 27 1 1-13
Peltier, J.W., Pomirleanu, N., Endres, M., Markos, E. 2013 Psycho-social Factors Impacting Credit Acquisition and Use by College Students. Journal of Financial Services Marketing 18 4 271-284
Schultz, D.E., Peltier, J.W. 2013 Social Media's Slippery Slope: Challenges, Opportunities and Future Research Directions. Journal of Research in Interactive Marketing. 7 2 86-99
Gray, D. M., Peltier, J. W., Schibrowsky, J. A. 2012 The Journal of Marketing Education: Past, Present, and Future. Journal of Marketing Education 34 N/A 217-237
Zahay, D. L., Peltier, J. W., Kirshen, A. S. 2012 Building the Foundation for Customer Data Quality in CRM Systems for Financial Services Firms. Journal of Database Marketing & Customer Strategy Management 19 N/A 5-16
Peltier, J. W., Naidu, G.M. 2012 Social Networks Across the SME Organizational Life-cycle. Journal of Small Business and Enterprise Development 19 1 56-73
Peltier, J. W., Schibrowsky, J. A., Zhao, Y. 2012 Technology Adoption by Small Businesses: An Exploratory Study of the Interrelationships of Owner and Environmental Factors. International Small Business Journal 30 4 406-431
Milne, G., Lauren, L., Joe, P., Peltier, J. W. 2012 The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality? Journal of Consumer Affairs 46 2 345-356
Peltier, J. W., Scovotti, C. 2010 Enhancing Entrepreneurial Marketing Education: The Student Perspective. Journal of Small Business and Enterprise Development 17 4 514-536
Peltier, J. W., Milne, G., Phelps, J., Barrett, J. T. 2010 Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer-Seller Relationships. Journal of Marketing Education 32 2 224-246
Peltier, J. W., Phelps, J., Milne, G. 2009 The Future of Privacy in Direct and Interactive Marketing. Journal of Interactive Marketing 23 2 105-206
Peltier, J. W., Schibrowsky, J. A., Zhao, Y. 2009 Understanding the Antecedents to the Adoption of CRM Technology by Small Entrepreneurs vs. Owner-Managers. International Small Business Journal 27 3 307-336
Zahay, D., Peltier, J. W. 2008 Interactive Strategy Formation: Organizational and Entrepreneurial Factors Related to Effective Customer Information Systems Practices in B2B Firms. Industrial Marketing Management 37 2 191-205
Peltier, J. W., Pointer, L., Schibrowsky, J. A. 2008 Nurse Loyalty and the Relational Marketing Continuum. Health Marketing Quarterly 23 4 109-129
Peltier, J. W., Scovotti, C., Pointer, L. 2008 The Role the Collegiate American Marketing Association Plays in Professional and Entrepreneurial Skill Development. Journal of Marketing Education 30 1 47-56
Helm, A., Peltier, J. W., Scovotti, C. 2008 Understanding the Antecedents to Recruiting Foster Care and Adoptive Parents: A Comparison of White and African-American Families. Health Marketing Quarterly 23 4 109-129

Dr. Carol Scovotti

Author(s) Year Article Title Journal Name Volume Issue Pages
Scovotti, C., Spiller, L. D. 2011 Cross Border Student Collaboration: Opportunities for Video Conferencing. Marketing Education Review 15 1 5-12
Peltier, J. W., Scovotti, C. 2010 Enhancing Entrepreneurial Marketing Education: The Student Perspective. Journal of Small Business and Enterprise Development 17 4 514-536
Spiller, L. D., Scovotti, C. 2008 Curriculum Currency: Integrating Direct Marketing Content in Introductory Marketing Courses. Journal of Marketing Education 30 1 66-81
Peltier, J. W., Scovotti, C., Pointer, L. 2008 Student Marketing Organizations and Professional Development: Blending Theory and Practice. Journal of Marketing Education 30 1 47-56
Helm, A., Peltier, J. W., Scovotti, C. 2008 Understanding the Antecedents to Recruiting Foster Care and Adoptive Parents: A Comparison of White and African-American Families. Health Marketing Quarterly 23 4 109-129

Dr. Yushan "Sam" Zhao

Author(s) Year Article Title Journal Name Volume Issue Pages
Lavin, M., Zhao, Y. 2012 An Empirical Study of Knowledge Transfer in Working Relationships with Suppliers in New Product Development. International Journal of Innovation Management N/A N/A N/A
Peltier, J. W., Zhao, Y. 2009 Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-Managers. International Small Business Journal 27 3 307-336
Song, M., Di Benedetto, A., Zhao, Y. 2008 The Antecedents and Consequences of Manufacturer-Distributor Cooperation: An Empirical Test in the U.S. and Japan. Journal of the Academy of Marketing Science 36 2 215-233

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