College of Business and Economics

Marketing

The Marketing emphasis develops a strong foundation for managerial marketing with course offerings that include digital marketing, brand management, consumer behavior, entrepreneurial marketing strategy, and international marketing. MBA students that would like to earn an emphasis in Marketing must complete nine credits from the available courses. Courses by MBA emphasis are listed in the Graduate Catalog.

Career Outcomes

UW-Whitewater MBA graduates are surveyed each year. Information for the Marketing emphasis is provided below, including placement rate, highlighted employers, common position titles and salary information. Industry-reported salary information has also been provided.

Placement Rate1

100%

Highlighted Employers2

Boston Scientific Corporation, Eli Lilly, Harley-Davidson Motor Company, Proctor & Gamble, TDS Telecommunications, Under Armour

Common Titles2

Brand Manager, Marketing Manager, Pricing Analyst, Product Marketing Specialist, Supply Chain Analyst

Industry Salary (national average with 1 to 20+ years of experience)3

$88,000

UW-Whitewater Salary Estimate (6 months or less after graduation)2

$58,033 (retail)
$79,111 (general)

Based on 2016 - 2017 survey data
2 Self-reported data from survey respondents
3 Payscale.com national salary data