Online BBA - Marketing Major

Marketing is an exciting career that allows individuals to use their strategic and people skills in conjunction with their business expertise. Earning your Bachelor of Business Administration degree with a marketing major provides you the background for understanding the needs of consumers and guiding companies to meet those needs. 

Career Possibilities

A degree in marketing can unlock the door to many career possibilities.  Marketing graduates go on to do work in promotions, sales, customer information management, and marketing research.

  • Market Analysts
  • Retail Managers
  • Retail Buyers
  • Product Managers
  • Internet Marketers
  • Sales Managers


A minimum of 120 credits are required to complete the Bachelor of Business Administration degree.  Of those 120 credits, a minimum of 30 credits must be completed through UW-Whitewater. The number of courses needed for completion of the program depends on the number of transfer credits awarded and fulfillment of the university and degree coursework requirements.  Official degree requirements are listed in the UW-Whitewater Undergraduate Catalog. Students are required to complete 20 hours of community service prior to enrollment in MANGEMNT 489. For more information including community service forms please visit the community service webpage.


In addition to major requirements, the Bachelor of Business Administration covers a wide range of business topics, including:

  • Accounting
  • Business Law
  • Economics
  • Entrepreneurship
  • Finance
  • Information Technology
  • Marketing
  • Management
  • Supply Chain Management

For detailed information about the courses in the online marketing major, click here.

Use the Course List below to find course information, including course descriptions and prerequisites.

Use the Long Range Schedule of Classes to see when courses are offered. 

Course List

BBA Degree Unique Requirements - 15 credits

BEINDP 101 Business and Society (3 cr.)

ECON 201 Principles of Microeconomics (3 cr.)

ECON 202 Principles of Macroeconomics (3 cr.)

MATH 143 Finite Math for Business & Social Science (3 cr.) If you have completed a college level calculus course, this requirement may be waived.

International Course (3 cr.) Can be satisfied by an international course in the major or as a general education elective)

Lower Division Business Requirements - 15 credits

These courses require 24 credits and a 2.50 combined GPA.

ACCOUNT 244 Intro to Financial Accounting (3 cr.)

ACCOUNT 249 Managerial Accounting (3 cr.)

BEINDP 288 Career Information (1 cr.)

BEINDP 290 Business Writing (2 cr.)

ECON 245 Business Statistics (3 cr.)

ITSCM 280 Introduction to Information Systems (3 cr.)

Upper Division Business Core - 18 credits

These courses require admission to the upper division business courses. Admission to the upper division courses requires completion of the lower division courses, 54 credits and a 2.80 combined GPA.

FNBSLW 341 Business Law (3 cr.)

FNBSLW 344 Business Finance (3 cr.)

ITSCM 306 Operations Management (3 cr.)

MANGEMNT 301 Organizational Behavior (3 cr.)

MARKETING 311 Marketing Principles(3 cr.)

MANGEMNT 489 Administrative Policy (3 cr.)

Marketing Major - 24 credits

MARKETNG 321 Marketing Research (3 cr.)

MARKETNG 479 Marketing Management and Policies (3 cr.)

Select 18 credits from the following:

MARKETNG 312 Principles of Selling

MARKETNG 351 Introduction to Digital Marketing

MARKETNG 352 Social Media and Interactive Marketing

MARKETNG 412 Business to Business Marketing

MARKETNG 431 Sales Management

MARKETNG 444 Direct and Multichannel Marketing

MARKETNG 493 Internship

Communication and Calculation Skills - 13 credits

ENGLISH 101 Freshman English (or waiver) (3 cr.)

ENGLISH 102 Freshman English (3 cr.)

COMM 110 Introduction to Human Communication (3 cr.)

MATH 141 Fundamentals of College Algebra (4 cr.)

University Requirements - 32 credits

Lab Science Course (4 cr.)

Math (3-6 cr.) Can include MATH 143 which is a business requirement

GENED 110 World of the Arts (3 cr.)

GENED 120 Historical Perspectives OR

 GENED 140 Global Perspectives (3 cr.)

GENED 130 Individual and Society (3 cr.)

GENED 390 World of Ideas (3 cr.)

PEGNRL 192 Personal Health and Fitness for Life (1 cr.)


Electives to bring the total to a minimum of 120 credits. Select 8-12 credits of additional electives designated GA, GE, GH, GI, GP or GS.

U.S. Racial/Ethnic Diversity Requirement - 3 credits

Course may be used to satisfy requirements in other areas including General Education

Contact a College of Business and Economics adviser today!  |  262-472-4900