Sales and Institute Faculty

James (Jimmy) Peltier, Professor Of Marketing, Director UW-Whitewater Institute for Sales Excellence, President-Elect USCA
Dr. Peltier received his Ph.D. at the University of Wisconsin-Madison. He has over 30 years of business experience as a consultant, Research Director in an Advertising Agency, and as President of a marketing consulting firm. Dr. Peltier's sales expertise lies in developing buyer-seller relationships, database requirements for the sales force, and successful relationship marketing practices. Dr. Peltier is President of the American Marketing Association Collegiate Chapters Council, President-elect of the University Sales Center Alliance, faculty advisor for UW-Whitewater's AMA chapter, and recipient of the Collegiate AMA Lifetime Achievement Award.
As an active author, Dr. Peltier has over 150 referred journal publications and conference presentations. His research has been published in the Industrial Marketing Management, European Journal of Marketing, Journal of Advertising Research, Journal of Interactive Marketing, International Journal of Advertising, Strategic Change, International Small Business Journal, Journal of Small Business and Enterprise Development, among many others.
Shannon Cummins, Assistant Professor of Marketing, Associate Director UW-Whitewater Institute for Sales Excellence
Dr. Cummins received her Ph.D. from the University of Nebraska following placement as a Fulbright Fellow at the Warsaw School of Economics in Warsaw, Poland. Dr. Cummins worked in the medical and advocacy fields prior to completing her Ph.D. Her research interests include supplier networks, sales relationships, cognitive frameworks, and marketing performance-outcomes. Dr. Cummins is an active advisor working with both Pi Sigma Epsilon and American Marketing Association. 
Dan Herlache, Assistant Director, UW-Whitewater Institute for Sales Excellence
Dennis Kopf, Assistant Professor of Marketing, Coordinator
Dr. Kopf received his Ph.D. from New Mexico State University. He teaches Advanced and Entrepreneurial Sales Techniques, Principles of Selling and Ethics in the Marketplace. He has over 11 years of selling experience both in B2B and direct selling organizations. He currently works with the Whitewater Technology Park, using his sales skills to recruit companies to relocate or begin business operations in the Whitewater area. 
Dr. Kopf is the co-advisor for Pi Sigma Epsilon - a national sales fraternity. His research focuses on critical theory ethics, sustainable consumption, and motivation in selling organizations. His work has appeared in the Journal of Advertising, the Journal of Business Ethics, the Journal of Business Research, the Journal of Internet Commerce, the Journal of Consumer Behavior and the Journal of Brand Management.
Robert E. Boostrom, Jr., Assistant Professor of Marketing
Dr. Boostrom received his Ph.D. from Southern Illinois University Carbondale. Prior to completing his Ph.D., Dr. Boostrom spent over a decade in industry working primarily for Sprint and Crate & Barrel in the field of database marketing. Along with his Ph.D., he holds a BS in Marketing from Southern Illinois University Carbondale and an MA in Sociology from the University of Missouri at Kansas City. He also works as an iMentor in the Whitewater University Innovation Center and as a faculty advisor for Pi Sigma Epsilon, the sales and marketing co-ed professional fraternity.
Sharon Roy, Lecturer Marketing Department
Ms. Roy has received an MS in Food Science from UW-Madison and an MBA in Management from UW-Whitewater. She has nine years of business experience, including roles as Sales Liaison, Marketing Director, Product Manager, Sales Associate and Food Scientist. Ms. Roy has taught at UW-Whitewater since 1993, specializing in personal selling, sales management, logistics, and business to business marketing. Member of the Business Marketing Association, currently publishing and presenting logistic and business to business research.
Yushan (Sam) Zhao, Associate Professor of Marketing

Dr. Zhao received his Ph.D. from Michigan State University. He has over 13 years of business experience and has contributed over 10 years in the automotive industry. 

Dr. Zhao's teaching and research focus on the development of inter-firm relationships, business to business marketing, and product innovation management. Dr. Zhao has published over 20 papers in academic journals and conferences, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business-to-Business Marketing. Dr. Zhao also serves as the Coordinator in the Conscious Capitalists Learning Community.