Sales and Institute Faculty

The Department of Marketing has six faculty dedicated to teaching courses in the Professional Selling curriculum.  These faculty have a wealth of business experiences, are heavily involved in student organizations, and publish in a wide range of high quality journals.

James (Jimmy) Peltier, Professor of Marketing, Director UW-Whitewater Institute for Sales Excellence

Dr. Peltier received his Ph.D. at the University of Wisconsin-Madison. He has over 25 years of business experience as a consultant, Research Director in an Advertising Agency, and as President of a marketing consulting firm. Dr. Peltier also serves as the Internship Coordinator for the Sales Institute.  Dr. Peltier's sales expertise lies in developing buyer-seller relationships, database requirements for the sales force, and successful relationship marketing practices.  In addition to being the Co-Editor of the International Journal of Integrated Marketing Communications, he is on the editorial Review Board for four other journals.  Dr. Peltier is on the American Marketing Association Collegiate Chapters Council, faculty advisor for UW-Whitewater's AMA chapter, and recipient of the Collegiate AMA Lifetime Achievement Award.

As an active author, Dr. Peltier has over 150 referred journal publications and conference presentations. His research has been published in the Industrial Marketing Management, European Journal of Marketing, Journal of Advertising Research, Journal of Interactive Marketing, International Journal of Advertising, Strategic Change, International Small Business Journal, Journal of Small Business and Enterprise Development, among many others.

Shannon Cummins, Assistant Professor of Marketing, Associate Director UW-Whitewater Institute for Sales Excellence

Dr. Cummins received her Ph.D. from the University of Nebraska following placement as a Fulbright Fellow at the Warsaw School of Economics in Warsaw, Poland.  Dr. Cummins worked in the medical and advocacy fields prior to completing her Ph.D. Her research interests include supplier networks, sales relationships, cognitive frameworks, and marketing performance-outcomes. Dr. Cummins is an active advisor working with both Pi Sigma Epsilon and American Marketing Association.

Dennis Kopf, Assistant Professor of Marketing, Coordinator, Partners in the Classroom Program

Dr. Kopf received his Ph.D. from New Mexico State University.  He teaches Advanced and Entrepreneurial Sales Techniques, Principles of Selling and Ethics in the Marketplace.  He has over 11 years of selling experience both in B2B and direct selling organizations.  He currently works with the Whitewater Technology Park, using his sales skills to recruit companies to relocate or begin business operations in the Whitewater area. 

Dr. Kopf is the co-advisor for Pi Sigma Epsilon - a national sales fraternity.  His research focuses on critical theory ethics, sustainable consumption, and motivation in selling organizations.  His work has appeared in the Journal of Advertising, the Journal of Business Ethics, the Journal of Business Research, the Journal of Internet Commerce, the Journal of Consumer Behavior and the Journal of Brand Management.

Robert E. Boostrom, Jr., Assistant Professor of Marketing

Dr. Boostrom received his PhD from Southern Illinois University Carbondale.   Prior to completing his PhD, Dr. Boostrom spent over a decade in industry working primarily for Sprint and Crate & Barrel in the field of database marketing. Along with his PhD, he holds a BS in Marketing from Southern Illinois University Carbobdale and an MA in Sociology from the University of Missouri at Kansas City.

Among his courses, he teaches sales management and works with businesses in the region to bring experience from the field into the classroom. He also works as an iMentor in the Whitewater University Innovation Center and as a faculty advisor for Pi Sigma Epsilon, the sales and marketing co-ed professional fraternity.

Sharon Roy, Lecturer Marketing Department

Ms. Roy has received an MS in Food Science from UW-Madison and an MBA in Management from UW-Whitewater.  She has nine years of business experience, including roles as Sales Liaison, Marketing Director, Product Manager, Sales Associate and Food Scientist. 

Ms. Roy has taught at UW Whitewater since 1993, specializing in personal selling, sales management, logistics, and business to business marketing.  Member of the Business Marketing Association, currently publishing and presenting logistic and business to business research.

Yushan (Sam) Zhao, Associate Professor of Marketing, Chair Department of Marketing

Dr. Zhao received his Ph.D. from Michigan State University. He has over 13 years of business experience and has contributed over 10 years in the automotive industry. 

Dr. Zhao's teaching and research focus on the development of inter-firm relationships, business to business marketing, and product innovation management.  Dr. Zhao has published over 20 papers in academic journals and conferences, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business-to-Business Marketing.  Dr. Zhao also serves as the Coordinator in the Conscious Capitalists Learning Community.