Water Research Conference

September 29, 2017

There is a crucial need for cross-disciplinary collaboration between water science and water business. Business experts must be kept aware of developing research and technologies, and scientists must be informed of emerging concerns and opportunities in the marketplace. 

The goal of WRC 2017 is to bridge the gap between these domains to promote the most efficient and creative development of robust solutions. The conference will feature two tracks-one track focused on water science and one on water business-as well as a plenary session that examines the intersection between these two important drivers of our scientific and economic enterprise.

The conference is sponsored by The Institute for Water Business at the University of Wisconsin-Whitewater and the University of Wisconsin-Whitewater.

Click here to REGISTER NOW

$25 student | $50 non-student

Final date of Registration: 5:00pm CST, Friday, September 22, 2017

Date of Conference: 7:30am to 4:30pm CST,  Friday, September 29, 2017


7:30 am

Check-in/Continental Breakfast


Hyland Hall Atrium

8:15 am – 8:20 am


Welcome from Provost Susan Elrod

Hyland Hall Atrium

8:20 am – 9:00 am

Undergraduate Poster Session


Hyland Hall Atrium

9:00 am – 10:30 am

Water Business Track - Session 1


Dr. Barry Liner, Water Environment Federation, Alexandria, VA

From the bench to a business: Trends in water technology adoption in the municipal water sector


Dr. William Dougan, Management, UW-Whitewater

Hydrological modelling with the Blackthorne Time-series Analytic Platform


Dr. Richard Cummings, Accounting, UW-Whitewater

Water Use in North African Agriculture


Water Science & Water Business Intersection Track – Session 1


Seth Brown, PhD Candidate, George Mason University

To green or not to green:  Modeling incentive-based programs for green infrastructure investment on private properties


Dan Duchniak, Waukesha Water Utility

Unique research partnership supports Waukesha Water Utility’s new water supply system


Dr. Joe Piatt, Carroll University

Pharmaceuticals and personal care products (PPCPs): Emerging contaminants of concern in aquatic ecosystems


Water Science Track - Session 1


Dr. Gregory Kleinheinz, Engineering Technology, UW-Oshkosh

Microbial beach contamination:  The problem is likely close to home


Dr. Bruce Eshelman, Biological Sciences, UW-Whitewater

The source(s) of nitrate contamination in well water from urban and agricultural landscapes


Dr. Rex Hanger, Geography, Geology, and Environmental Science, UW-Whitewater

Gastropods: UW-Whitewater research with an underutilized taxon in water monitoring


Hyland Hall 2308

















Hyland Hall 2309



















Hyland Hall 2310

10:30 am – 10:45 am




10:45 am – 12:15 pm

Water Business Track – Session 2


Dr. Jeffery Heinrich, Economics, UW-Whitewater

The demand elasticity of tap water: Estimation and Implications


Dr. Dennis Kopf, Marketing, UW-Whitewater

A game theoretic model for sustainable tourism: Water resource management in the Wisconsin Dells region


Dr. John Stoll, Economics, UW-Green Bay

The economic value of the Green Bay sport fishing industry


Water Science & Water Business Intersection Track – Session 2


Meagan Stettnisch, Masters Candidate, UW-Milwaukee

Aquatic environmental toxicology applications for industry


Michael Adams, CARE International

Sustainable water management: Lessons learned from water delivery systems in refugee

and host communities


Dr. Matthew Winden, Economics, UW-Whitewater

The public benefits of stormwater pollution reduction using green roofs in the Milwaukee MSA


Water Science Track – Session 2


Dr. Dale Splinter, Geography, Geology, and Environmental Science, UW-Whitewater

A spatial and temporal examination of water quality in the Whitewater Creek Watershed


Dr. Tisha King Heiden, Biology, UW-La Crosse

Using the zebrafish as a model to study multigenerational reproductive consequences of early exposure to chemicals of emerging concern


Dr. Elisabeth Harrahy, Biological Sciences, UW-Whitewater

Measurement of blue-green algal toxins in air and water at Tainter Lake, Dunn County, WI


Hyland Hall 2308















Hyland Hall 2309




















Hyland Hall 2310

12:15 pm – 1:45 pm

Lunch and Plenary Session with Drs. Peter Webster and Judith Curry of the Climate Forecast Applications Network


University Center Ballroom - Room 275

1:45 pm – 3:15 pm

Water Business Track – Session 3


Dr. Dennis Kopf, Marketing, UW-Whitewater

Renewing a neglected resource: Urban waterways for recreation, tourism, and economic development


Dr. Choton Basu, Information Technology & Supply Chain Management, UW-Whitewater and Alujjage Pasan Samaranayake, Economics/ Computer Science, UW-Whitewater

Shark Tanks and water technologies


Dr. Russ Kashian, Economics, UW-Whitewater

The value of 2 inches of water


Water Science & Water Business Intersection Track – Session 3


Casey Russell, Economics, UW-Whitewater

The economic impact of the Fund for Lake Michigan Grants


Andrew Schreiber, PhD Candidate, Agricultural and Applied Economics, UW-Madison

Economic impacts of groundwater restrictions in Wisconsin’s Central Sands


Dr. Matthew Winden, Economics, UW-Whitewater

Reengineering Lake Michigan beaches: Impact on regional economic value


Water Science Track – Session 3


Dr. Eric Compas, Geography, Geology, and Environmental Science, UW-Whitewater

Testing the waters: Hacking our way into the future of water quality sampling


Dr. John Ejnik, Chemistry, UW-Whitewater and Jacob Albright, UW-Whitewater alumnus

The Benefit of Green Infrastructure for Milwaukee’s Water Treatment System: A Student Capstone Project


Hyland Hall 2308
















Hyland Hall 2309

















Hyland Hall 2310

3:15 pm – 4:00 pm

Networking reception


Hyland Hall Atrium