"BUSINESS BEACON" Transcript

NARRATOR: IT'S CONSIDERED ONE OF THE BEST BUSINESS PROGRAMS IN THE REGION... BUT THE UW-WHITEWATER BUSINESS SCHOOL HAS NEVER HAD A HOME TO MATCH ITS REPUTATION... UNTIL NOW...

Music transition

Mandi/UW-Whitewater Student: "This is awesome."

Linda Yu, Ph.D/Associate Professor, Finance & Business Law "We are ahead of the curve."

Megan Rice/Future Business Leaders of America: "It's kind of hard to believe that something like this is in Whitewater."

K. Praveen Parboteeah/Associate Professor, International Management": "It's amazing."

Chris Clements, Ph.D/Interim Provost "We worked so hard to make this building be everything it could possibly be. We talked about... what do you want it to say as a college, who are you as a college?"

NARRATOR THEY DEFINED A PHILOSOPHY THAT TOOK FORM AS TIMOTHY J. HYLAND HALL.

Chris Clements, Ph.D/Interim Provost "It tells us who we are. Really, it isn't about space, it's about the people."

Linda Yu: "When an outsider comes to campus and sees the building, they will see what we believe is most the important, our students."

Chris Clements: "Our students deserve this."

David Juniel/Finance & IT Major: "You definitely feel appreciated with all of the new things that they have here in this building."

Megan Rice: "It's important for us to feel comfortable in this kind of environment."

Chris Clements, Ph.D/Interim Provost "It isn't an elite student body. These are primarily first generation kids, from Wisconsin families who generally don't have a lot of wealth."

William L. Dougan, Ph.D/Associate Professor, Finance & Business Law "One of the things that I've heard said about our students is that they work very, very hard, but they need to be a little bit more polished."

Chris Clements, Ph.D/Interim Provost "The corporate feel of the building creates a stronger sense of professionalism among the students."

Linda Yu, Ph.D/Associate Professor, Finance & Business Law "They won't feel such a dramatic shock when they go out there."

Andre Burdine/Business Finance Major "It has a professional feeling to it. I usually just wear jogging pants but you walk through this building. It makes you want to dress up more than just a regular day going to class."

Linda Yu, Ph.D/Associate Professor, Finance & Business Law "I believe it's changed the whole experience."

NARRATOR PEOPLE DON'T JUST FEEL DIFFERENT, THEY'RE ACTING DIFFERENTLY. Linda Yu, Ph.D/Associate Professor, Finance & Business Law "Faculty members are motivated."

William L. Dougan, Ph.D/Associate Professor, Finance & Business Law "I feel like I have to step-up my game a little bit."

Linda Yu, Ph.D/Associate Professor, Finance & Business Law "With additional resources available, I feel I can be more creative. We have a couple of new financial databases available. This is the software the industry uses so if our student graduates from here go to industry become a trader or financial analyst, they will be using this software."

John Chenoweth, Ph.D/Department Chair, Information Technology/Business Education "it's pretty high-end equipment. We have a lot of needs. We have two IT programs in the college and so those students need to, we need to make sure they have access to high-tech equipment."

NARRATOR ALONG WITH SOPHISTICATED COMPUTER LABS, THERE ARE VIRTUAL MEETING SPACES. EVEN RECREATIONAL USES OF TECHNOLOGY LIKE A HUGE MULTI-SCREEN MONITOR AND THIS TOUCH SCREEN COMPUTER IN THE DELOIT CAFE. AS AN IT MAJOR, DAVID'S IMPRESSED.

David Juniel/Finance & IT Major "It makes you excited, like you want to learn more. I ask a lot of questions about, how did you guys get this in here, who gave you the idea, where did the idea come from to add this?"

NARRATOR AND THE TECHNOLOGY IS AVAILABLE TO ALL STUDENTS.

John Chenoweth, Ph.D/Department Chair, Information Technology/Business Education "All of our programs do a lot with technology so it wouldn't be helpful just to have it in our IT lab. Here, all students get to do it."

NARRATOR AS A NON-BUSINESS MAJOR, APRIL APPRECIATES THAT APPROACH...

April Nerison/Political Science Major "Majors aren't exclusive and it's a very accurate portrayal of how the real world works. All the different majors coming together."

NARRATOR THAT'S PART OF THE PLAN HERE.THE BUILDING ALSO HOSTS CLASSES OUTSIDE THE BUSINESS SCHOOL.

Chris Clements, Ph.D/Interim Provost "One of the things that we really tried to do with this building was connect us with the rest of the campus."

NARRATOR HYLAND HALL IS IN THE HEART OF THE CAMPUS AND THE IDEA OF CONNECTION IS BUILT IN.

John Chenoweth, Ph.D/Department Chair, Information Technology/Business Education "You'd have to go out of your way not to be engaged in this building."

NARRATOR IF YOU LOOK AROUND, YOU'LL SEE THE BUILDING IS DESIGNED TO BRING GROUPS AND IDEAS TOGETHER UNDER ONE ROOF. BUSINESS RESOURCES THAT WERE SCATTERED ACROSS CAMPUS ARE NOW NEIGHBORS.

K. Praveen Parboteeah/Associate Professor, International Management "Each student association has been given space for their own offices." Julie Berg/President, UW-Whitewater AMA "This is our first time having an office in probably two-and-a-half years."

Megan Rice/Future Business Leaders of America "It makes us feel we're important."

Julie Berg/President, UW-Whitewater AMA "It's just one big network of us helping one another. Which is the way it should be."

K. Praveen Parboteeah/Associate Professor, International Management "People want to be here and it's been amazing. I want to be in the office now and that makes a big difference."

NARRATOR PRAVEEN PARBOTHEA'S LOVES THE OPENNESS IN HYLAND HALL.

K. Praveen Parboteeah/Associate Professor, International Management "When I sat this view, I was just like, 'Wow'."

NARRATOR AS A PROFESSOR OF BUSINESS ETHICS, HE APPRECIATES THE SIGNIFICANCE OF BUILDING IN THE IDEA OF TRANSPARENCY.

K. Praveen Parboteeah/Associate Professor, International Management "It matters because transparency ultimately means to show what you are doing and to be frank about what you are about. We want to develop students of high integrity and I think that's a nice symbolism."

NARRATOR THE ENTIRE STRUCTURE IS REALLY A SYMBOL OF WHAT THIS PROGRAM STANDS FOR.

Chris Clements, Ph.D/Interim Provost "When I walk across the campus and I look at the building and I see the lightness in people's steps and the smiles on their faces, I am struck by how much it's been worth it."

William L. Dougan, Ph.D/Associate Professor, Finance & Business Law "A building like this is like a tool where the best people can do even greater things because of what they have available."

Zebdee Wilson/Sociology Major "The environment sometimes makes the person."

David Juniel/Finance & IT Major "it definitely motivates you to go into the corporate world and to do your best.

Chris Clements, Ph.D/Interim Provost "Our students deserve this and our faculty deserves it. I think it gives them a real sense of pride. It gives them a sense of prestige."

Samuel Foster II/Finance Major "We are the future and if you want us to do our best we should be treated with the best and we appreciate this building." NARRATOR IT'S BEEN A LONG TIME COMING AND NOW THAT IT'S HERE.

Chris Clements, Ph.D/Interim Provost "We're getting ready to springboard." K. Praveen Parboteeah/Associate Professor, International Management "It's just starting. It's just beginning."

Chris Clements, Ph.D/Interim Provost "It stands here as a symbol of what we are when we are at our best and it helps us to be our best."