Communications and Marketing Coordinator - Admissions - INTERNAL POSTING - 13907


The University of Wisconsin - Whitewater Admissions Office seeks a Communications and Marketing Coordinator.


The Admissions Office at the University of Wisconsin-Whitewater invites applications for the position of Communications and Marketing Coordinator. This is a 12-month, full-time position that reports to the Director of Admissions, and will be responsible for the flow of communication from the Admissions Office to external audiences, specifically those who are being recruited by the university. Collaborating and working with the University Marketing and Communication department will be essential. This individual will additionally establish and maintain relationships with prospective students, parents, and high school counselors in an assigned territory. The individual will handle application reading and admission decisions for this region and will assist in all on-campus recruitment activities.


Minimum qualifications:

  • Earned Bachelor’s degree.
  • Valid driver’s license (or ability to obtain a valid driver’s license).
  • Minimum of one-year experience in admissions, recruitment, higher education, or marketing related field.
  • Strong written communication skills, including the ability to independently create and edit content for all recruitment communication across multiple channels.
Highly desired qualifications:
  • Earned Bachelor’s degree in marketing or communication-related degree.
  • Experience with web development and use of CRM (customer relationship management) systems.
  • Familiarity with student information systems, particularly PeopleSoft.
  • Effective interpersonal skills and ability to establish positive interaction with students, staff and faculty.

The following examples of duties and responsibilities illustrate the general range of tasks assigned to the position, but are not intended to define the limits of required duties. Other essential duties may be assigned consistent with the general scope of the position.
  1. Organize and schedule a regular communication plan for prospective students throughout the admission stream. This will include freshmen, transfers and non-traditional students and use a variety of communication tools.
  2. Coordinate the office’s social media and web strategy and ensure that our office is on the cutting edge of communication with students.
  3. Develop the office’s marketing strategy in conjunction with the Assistant Vice Chancellor for Enrollment and Retention Services, the Director of Admissions and University Marketing and Communications.
  4. Serve as co-liaison with the Director of Admissions to the Office of Marketing and Communications, and assist that department in the yearly redesign of the viewbook, counselor update, fulfillment piece, web advertising and other print and web marketing and recruitment related items.
  5. Using the University’s Strategic messaging as a foundation, update and maintain the daily visit welcome presentation and train the staff on its presentation. Provide this presentation to students on a weekly basis.
  6. Assist to conceptualize, manage, and develop print and electronic communication related to recruitment efforts that are consistent with the marketing strategy of the Admissions Office.
  7. Create and maintain effective outreach and communication to high schools, two-year institutions and other entities outside of the university whom the admissions office interacts with regularly.
  8. Regularly contact the university web team to develop fresh content for the website.
  9. Research and implement strategic social media networking tactics to increase visibility and interactions with prospective students; additionally, supervise students as they respond to the questions posed on social media sites.
  10. Monitor institutional presence on college search engines to ensure accuracy of information and research.
  11. Update the visit presentation and train staff on its implementation.
  12. Connect regularly with other offices within the Enrollment Management division to help ensure the consistency of tone and timing of messages to students.
  13. Recruit students to individual programs at UW-Whitewater including traveling to those regions and meeting with students at their high schools. Establish working relationships with high school counselors in the assigned region.
  14. Process applications from prospective students from the assigned territory.
  15. Regularly give the admissions’ presentation to prospective students, and assist in all on-campus recruitment events.
  16. Travel to local high schools and maintain a small travel territory in Wisconsin and/or Illinois.
  17. Read admissions applications and make admissions decisions for territory and as needed.
  18. Use data analytics to inform recruitment strategies.
  19. Other job duties as assigned by Director.

UW-Whitewater (http://www.uww.edu) is the largest regional comprehensive university within the UW System and enjoys a reputation as a high quality residential campus located near the scenic Kettle Moraine State Forest in southeastern Wisconsin. UW-W is situated on 400 acres of land and has an annual budget of more than $219 million. UW-W is located in the community of Whitewater, which has 14,622 residents and is within convenient driving distance to the metropolitan areas of Madison, Milwaukee and Chicago. The university enrolls more than 12,000 students in 50 majors housed within four academic colleges. UW-Whitewater also offers 16 master’s degrees and a Doctorate in Business Administration. The university’s strategic plan can be found at: http://www.uww.edu/strategic-plan. It has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the state. UW-Whitewater is a Division III NCAA university and member of WIAC (http://wiacsports.com). The campus has over 200 student organizations and is a vital economic engine for southeastern Wisconsin.

UW-W is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.


The University of Wisconsin-Whitewater is part of the 26-campus University of Wisconsin System (https://www.wisconsin.edu).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment.

The University of Wisconsin - Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-W Campus safety information and crime statistics/annual Security Report, see http://www.uww.edu/asfr. If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.


UW-Whitewater embraces AAC&U’s LEAP principles (http://www.uww.edu/leap) and emphasizes student, staff and faculty participation in High-Impact Practices (https://www.aacu.org/resources/high-impact-practices). The Office of Research and Sponsored Programs (http://www.uww.edu/orsp) provides support for faculty scholarly and creative activities as well as other opportunities to apply for reassigned time and/or other resources to support research activities. UW-Whitewater faculty and staff also have access to technology transfer and research resources provided by WiSys (https://www.wisys.org).


Applications received by January 26, 2018 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact us at 262-472-1024 or hrstudent@uww.edu.

For questions regarding the position please contact:

Senta Holmes
Office Manager
(262) 472-3155


Only complete application packages will be considered. A complete application includes online submission of the following documents:
  • Applicants must complete the on-line application and upload a cover letter addressing how they meet the required qualifications
  • Resume
  • Contact information for three professional references including name, title, institution/company, phone number and email address
This Job ID is 13907.

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