Marketing Coordinator - Continuing Education - 14822

This posting is no longer available.

ATTENTION:

The Continuing Education department at the University of Wisconsin Whitewater seeks a Marketing Specialist (Marketing Coordinator).

JOB DETAILS:

The marketing specialist provides marketing support for the School of Graduate Studies and Continuing Education, adult and non-traditional student initiatives and non-credit offering. These include designing and implementing marketing strategies in line with the campus’ overall brand strategy to recruit new graduate students and to increase applications and matriculation from non-traditional student populations including adults, non-completers and veterans.

The marketing specialist will conduct market research, supervise the design and implementation of digital advertising campaigns in conjunction with University Marketing and Communications unit, and provide analytics and training of clients to understand and evaluate those efforts. In addition, the marketing specialist will be responsible for assuring the maintenance and updating of Graduate Studies and adult program websites, managing the maintenance and updating social media platforms, and directing the development of new media content for all of these platforms.

The marketing specialist will help to create and manage marketing campaigns and will meet with colleagues and staff to manage these projects. In addition, the marketing specialist will cooperate with other campus offices to disseminate information about Continuing Education and Graduate programs. Marketing specialist will report and work under the guideline off the Director of Techonology and Information.

QUALIFICATIONS:

Minimum Qualifications:

• 3 or more years work experience in marketing or related field
• A bachelor’s degree in marketing or related field

Desired Qualifications:

• Ability to plan, produce, execute, and evaluate marketing plans
• Demonstrates a creative approach to idea generation, strategy development and Execution
• Experience in research to identify target markets, competitors, and trends in the marketplace
• Experience in digital marketing strategy and evaluation of analytics
• Experience managing social media accounts
• Project management experience

Knowledge, Skills and Abilities:

• Highly organized and detail-oriented; excellent time management skills
• Ability to work as a key team member
• Strong interpersonal communication skills
• Must be highly organized, able to manage multiple priorities at the same time, and able to meet strict deadlines.
• Possess strong analytical and critical thinking skills.
• Must have strong written and oral communication skills
• Experience in website management
• Understanding of social media marketing
• Ability to understand and conduct market research on customer groups and trends in the marketplace in competitors and program offerings
• Strong understanding of analytics to evaluate campaign success
• Ability to work effectively with a variety of colleagues
• Strong understanding of identify standards and demonstrated ability to adhere to standards
• Strong understanding of strategic messaging and demonstrated ability to adhere to strategy
• Ability to cooperate with an oversight office
• Candidates must have experience, and be able to work, with a diverse population
• Commitment to the continuing education and professional development goals of SGSCE
• Supervise email/mailing list development and email/mail activities

RESPONSIBILITIES:

60% Develop and implement media campaigns

1. Assist Director of Technology and Information in the execution of a comprehensive marketing plan for Continuing Education and graduate programs
2. Collaborate with CE staff, graduate program coordinators, and University Marketing and Communications unit, to design new student recruitment strategies that are in line with the overall campus recruitment effort
3. Work with CE staff and adult and non-traditional student program coordinators to plan and design marketing campaigns for discrete non-traditional student populations
4. Conduct research to identify and define appropriate target groups, offerings and media best suited to these markets
5. Conduct research to identify trends related to the competition and programming for the diverse clients served by Continuing Education and graduate programs
6. Work with Credit Outreach and non-Credit Outreach program coordinators to design marketing campaigns for their programs.
7. Research and implement best practices for social media and print marketing
8. Provide analytics regarding marketing campaigns response rate and return on investment and website analytics and train users in understanding those results
9. Manage workflow and for promotional projects from inception to on time implementation

20% Supervise updates and maintenance of Continuing Education and Graduate School digital media

1. Help create and manage marketing campaigns
2. Assure that updates and revisions of CE and Graduate School websites are completed as needed
3. Manage updates and revisions to CE and Graduate School social media platforms are accomplished as needed

20% Coordinate Continuing Education and Graduate program media initiatives with other campus units

1. Coordinate marketing as needed with University Marketing and Communications unit
2. Align CE and Graduate program marketing efforts with campus priorities
3. Coordinate Graduate program marketing and student recruitment projects with program coordinators.
4. Provide regular reports to share CE initiatives with department head, the UWW campus and UW Extension
5. Supervise student workers.
6. Analyze market data to provide insight and make actionable recommendations

DEPARTMENT INFORMATION:

Continuing Education is responsible for programming in eight areas—Graduate Studies, Credit Outreach, Adult Student Programming and Support, Summer Session, Winterim, Continuing Education Services (or Camps and Conferences), LEARN Center, and Domestic Travel Study.

CAMPUS INFORMATION:

UW-Whitewater (http://www.uww.edu) is the largest regional comprehensive university within the UW System and enjoys a reputation as a high quality residential campus located near the scenic Kettle Moraine State Forest in southeastern Wisconsin. UW-Whitewater is situated on 400 acres of land and has an annual budget of more than $219 million. UW-Whitewater is located in the community of Whitewater, which has 14,622 residents and is within convenient driving distance to the metropolitan areas of Madison, Milwaukee and Chicago. The university enrolls more than 12,000 students in more than 50 majors housed within four academic colleges. UW-Whitewater also offers 16 master’s degrees and a Doctorate in Business Administration. The university’s strategic plan can be found at: www.uww.edu/strategic-plan. It has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the state. UW-Whitewater is a Division III NCAA university and member of WIAC (http://wiacsports.com). The campus has over 200 student organizations and is a vital economic engine for southeastern Wisconsin.

UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.

ORGANIZATION INFORMATION:

The University of Wisconsin-Whitewater is part of the 26-campus University of Wisconsin System (https://www.wisconsin.edu).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment.

The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see http://www.uww.edu/asfr. If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.

To learn more about UW-Whitewater's competitive benefits packages go to our: ALEX webpage, which is our interactive benefits decision support tool.

SPECIAL NOTES:

UW-Whitewater embraces AAC&U’s LEAP principles (http://www.uww.edu/leap) and emphasizes student, staff and faculty participation in High-Impact Practices (https://www.aacu.org/resources/high-impact-practices). The Office of Research and Sponsored Programs (http://www.uww.edu/orsp) provides support for faculty scholarly and creative activities as well as other opportunities to apply for reassigned time and/or other resources to support research activities. UW-Whitewater faculty and staff also have access to technology transfer and research resources provided by WiSys (https://www.wisys.org).

TO ENSURE CONSIDERATION:

Applications received by November 21, 2018 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. The most qualified applicants will be invited to participate in the next step of the selection process.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact us at 262-472-1072 or hrstudent@uww.edu.

For questions regarding the position please contact:

Susan Feuerstein
Graduate Studies
262 472-1006
feuersts@uww.edu

TO APPLY:

Only complete application packages will be considered. A complete application includes online submission of the following documents:

• Resume
• Cover letter addressing your qualifications for the position
• Three letters of reference with contact information

This Job Id is 14822

Who are you?

A potential applicant who is NOT currently employed by the University of Wisconsin System, click here and type in the Job ID: UW-Whitewater External Applicants

A current employee of the University of Wisconsin System, click here and type in the Job ID: UW-Whitewater Internal Applicants

Before you get started with the online application process, we recommend you preview the frequently asked questions (FAQs) by selecting the link below.
Apply Online FAQs